Menu
Want to boost your business?
Marketing and media expert Martyn Wady gives us his top tips to improve, revive and refresh your salon business!When times are tough it's easy to shy away from improvements for fear of straining your cash flow. But fear not, here are some simple ideas to boost your business, your services and your team morale, for little or no expense.
Assess your competition
Take a good look at salons and mobile services in your area – what they charge, what services they offer, how they promote themselves etc. You could even visit as a potential client to get some insider knowledge. You'll get ideas on how to improve your salon, plus see all the things you're doing well!
Review client records
Go over and update your client database and records. This is a valuable resource and marketing tool so make sure it's up to date. Once complete, use it to review trends, contact lapsed clients, target lagging areas etc.
Review your product lines
It's easy to fall into the habit of buying and using the same old products, but are they the best? Look at what else is available; you might find something of better value or better performing, or even both!
Team building schedule
Team building is crucial for good morale and should be more than an annual Christmas party. It needn't be expensive – go bowling, have a BBQ or picnic, a karaoke evening etc. You can also include creative and photographic evenings as part of the programme. It’s important to plan ahead and put dates in the diary so no-one misses out.
Marketing strategy
It doesn't matter how big or small your business is, it's worth looking at how you are going to promote your services over the next 12 months. Whether it is local advertising, social networks, client evenings, competitions, leaflets, posters, promotions or incentives, take time to sit down and plan a timetable and budget. The better coordinated and planned your marketing is, the more successful it’s likely to be.
One final worthwhile job is to review your finances. Your turnover may look good but how is your profit margin? Discounts, loyalty schemes and increased overheads can all impact your bottom line and financial stability. A review may highlight possible savings as well as areas of strong or weak performance.
Top Tips
Salon spring clean
“Close the salon for a day or get everyone in on a Sunday and give the salon a good scrub. Supply loads of coffee and cakes then afterwards take everyone out for a well-earned beer and pizza.”
Client survey
“Find out what your clients like, don't like or would like to see in your salon. Ten or so simple questions that can be emailed, posted or answered in the salon. Consider an incentive for taking the survey and making responses anonymous.”
Team training
“There are loads of courses available, and sending team members on a course is an incentive and will improve your business. Look for offers and promotions from product companies and plan a schedule over the year to spread the costs.”
For a full list of courses at Capital Hair & Beauty, visit the training section
Review service menu
“Don’t just update your prices, look at what you offer and how it's worded – especially colour services. Use fashionable, sexy terms and words to make everyday services more appealing.”
Review your website/online presence
“You needn't spend thousands on a re-design; just update your information, profiles, images etc. Also think about what you need your website to do and make sure it’s doing it.”
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
7 FOR 6
MORE OPTIONS
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
6 FOR 5
MORE OPTIONS
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
MULTI BUY
Back to Posts
Tags
- acne
- advice
- allergy
- apps
- autumn
- awards
- balayage
- barbering
- beauty industry
- blonde
- braids
- bridal
- brows
- business
- capital & i
- career
- christmas
- client loyalty
- color wow
- covid-19
- curls
- eyelash
- facial
- fanola
- festive
- finance
- freelance
- gellux
- hair
- hair care
- hair colour
- hair salon
- hair styles
- hair styling
- hair trends
- hairdressing
- hairstyle
- hairstyles
- halloween
- healthy
- how to
- hygiene
- ideas
- indola
- industry
- inspiration
- interview
- k18
- lashes
- lockdown
- loreal
- macadamia
- make up
- makeup
- manicure
- marketing
- mens
- mental health
- microblading
- nail art
- nail industry
- nail inspiration
- nail technician
- nail trends
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- technique
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trending products
- trends
- tutorial
- updo
- upskills
- valentines
- vegan
- vegan beauty
- veganuary
- wahl
- waxing
- wedding
- wella
- wellbeing
- wellness
- winter
- winter nails
- yovanka loria extensions
Latest Posts
- Beautiful Hair Moments From The MET Gala
- The K18 ingredients you need for your cleanest hair yet!
- A Week In My Shoes - Yovanka Loria
- Is K18 a Protein?
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- K18 Biomimetic Hair Science vs. Bond Builders
- K18 & Your Salon Services - How to incorporate K18 Services for Ultimate Hair Restoration
- What is K18 and how does it work?
- From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
Related Posts
Skinician Q & A | Your Salon Facial Peel Questions Answered
Introducing Skinician. Skinican offer a range of professional treatments, facial peels and more...
How do Brits feel about “cheating” on their regular hair and beauty professional?
Discover the results of a new survey on UK consumer loyalty to hair and beauty professionals. Nearly 7 million admit feeling more guilty about 'cheating' on their hairdresser than a romantic partner.
2023 hair and beauty trends you need to know about!
The New Year looks like it’s going to be full of self expression and your clients are going to want to glow from head to toe. Read on for our guide to the trends you’ll need to nail.
The Winter Nail Trends 2023
Hello 2023! The nails trends you need to follow this year are here...and we LOVE them! To find out what styles you should be rocking read more...
Let's Party
Nothing says celebration quite like a new look! Check out these luxe party tips from some of the best in the hair business.