How VAT Free Sales Work Skip to main content

How VAT Free Sales Work


Sunday 4th - Tuesday 6th February


During our VAT Free Sale you'll still be charged VAT (as that's the law!) but the total amount you pay is as if we had not charged it. For example, if a product normally sells for £100.00 (excluding VAT) the total you normally pay is £120.00 (including VAT). When we have a VAT Free Sale, we discount the price down to £83.33 (excluding VAT) so the total you pay is £100.00 (including VAT), which is the same as the normal selling price, but without the VAT.

Please see example basket screenshots below showing the difference between an order without the VAT Free discount and the same order with the discount applied.

Enter the code VATFREE into the Promo Code box and click Apply.

(Please note that the total amount to pay is now the same as the subtotal prior to the discount being applied.)

VATFREE UK Basket - Before Code
Before VATFREE Discount
VATFREE UK Basket - After Code
After VATFREE Discount

Subject to a £20 VAT minimum spend. Enter the code before the checkout to redeem the offer. Please ensure you have entered any promotional codes before checking out, as discounts cannot be applied retrospectively to an order. VAT Free discount does not apply to the delivery charge and will not be applied to products already subject to a price reduction or discount. This VAT free offer means the total payable is the pre-VAT total of the merchandise. This offer cannot be used in conjunction with Privilege Points, or 4 1 promotions. Please allow 3-5 working days for delivery.

Salon Furniture & Equipment, Training Courses, College Kits and Shipping are excluded from the offer

VAT Free promotion is available online and in Capital stores (excluding M&S Hair & Beauty stores & Ashford). Open to personal callers only. If you’re VAT registered you can still reclaim your VAT!

Full terms and conditions here.

We reserve the right to refuse orders with misused discounts.