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2023 hair and beauty trends you need to know about!

The New Year looks like it’s going to be full of self expression and your clients are going to want to glow from head to toe. Read on for our guide to the trends you’ll need to nail.

Just brows - ing
Eyebrows have become a much bigger part of our beauty routines since the pandemic and are now seen as a key way of not only shaping the face, but expressing who we are. Two key brow trends for
2023 are brow lamination and bleached brows. Of course, brow lamination has been enjoying popularity for a while now, but it’s the SS23 fashion shows that are showing us just how many amazing brow shapes can be sculpted with lamination. Bleaching is something that clients of every skin tone and hair colour are playing with; and the results don’t have to be platinum blonde. From ginger brows to deep chocolate brown, everyone is enjoying a lighter coloured brow as it really opens up the eyes.
Check out: our Brow Lamination, Lash Lift and Tinting Masterclass to ensure you’re up to date with the latest shapes and techniques.

Easy breezy, glowing skin

Dewy skin has been in for a while, but for 2023 it’s less about applying highlighters, and more about what’s underneath. Even backstage at fashion week, the emphasis was on skin prep, not makeup. Winter is always a stressful time for skin, so now is the ideal time to encourage clients in for
facial peels, exfoliation and facial massages. Always advise them on daily skincare that hydrates and protects the skin, to keep the results for longer.

Check out: our range of skincare courses, from facials to dermaplaning for guaranteed glowing skin.

Extreme shine

Whatever your clients’ hair length or colour, 2023 is all about upping the shine factor. Think deep hydration treatments like Olaplex, glossing services from Redken and plenty of at - home hair masking. From textured styles to sleek looks, it’s all about hair looking healthy. On a side note, the preferred way to wear a glossy look is likely going to be super slicked back; Anne Veck says it’s all about finding the balance between looking styled without looking too wet: “finding the right product is key to making this look work.”

Check out: your service menu – is it offering glossing treatments? They don’t take long and are a brilliant way at upselling your services and increasing the bottom line.


Award - winning nail tech Metta Francis says that we’re still going to be in love with glazed doughnut nails.

“The trend will continue into 2023 and we’ll see a demand for pearlescent tones and finishes which will be used as bases for nail art, French manicures and glazed tips. The iridescent two - tone soft look is achieved with top coats and pearly chrome powders and really is the nail version of the ‘dewy girl aesthetic’,” says Metta.

Think Krispy Kreme with a glistening touch of icing. For nail tech and #OPIBoss Dani Bailey, the trend isn’t that new but is in high demand. She says: We’ve been using chrome forever – I don’t know how many times it has come in and out of fashion! But Hailey Bieber and @nailsbyzola definitely put glazed donut nails back on the map: even brides want it now!”

Check out: our range of nail courses with The Manicure Company and Gellux; we’ve got everything from nail art trends to acrylic extensions for you to choose from.

Night Owl/Nocturnal

If you’re up on your TikTok trends then you might have heard phrases such as ‘indie sleaze’, ‘sad girl’ and ‘night owl’– all trends that are heavily inspired by a key ‘90s trend: grunge, as well as hit TV show Euphoria. It’s all about dark hair – think blues, blacks and purples – the octopus haircut, dark makeup and of course, dark nails.

Check out: our full range of colour courses, from balayage and freehand to colour correction and bleaching.

You can find a full list of all our courses at today!