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Kickstart Your 2026 Hair-Health Resolution: KEEO Genius Pro+
January is traditionally the time we focus on wellbeing — yet hair health remains one of the most overlooked areas, despite winter being one of the most stressful periods for the hair fibre. Cold air, central heating, humidity changes and mechanical tension all contribute to dryness, breakage and shedding. A new year is the ideal moment to reassess your routine and adopt kinder styling practices that genuinely support stronger, healthier hair.
There comes a point in every woman’s life when her hair starts to feel… different. For some, it’s in their 20s after years of heat styling. For others, it’s later in life, when hair becomes more fragile, duller or more prone to breakage or frizz. Too often, these changes are dismissed as “just ageing hair.” But modern trichology tells a more hopeful story: it’s not only about heat or hormones - it’s also about tension.
For decades, consumers have been warned about high heat, but few realise that physical tension - the clamping, pulling and dragging from traditional flat-plate straighteners - can be just as destructive. Until now, no styling tool has truly addressed it.
Stop playing tension roulette with your hair - A new standard in styling innovation.
Enter KEEO, the British hair-tool brand changing how we think about styling. Its award-winning Genius Pro+ straightener - named Harper’s Bazaar Hair Straightener of the Year 2025 — is the first to offer fully customisable heat AND tension control, helping users personalise their styling routine for healthier-looking results.
The innovation lies in its patented contoured plates and subtle protective air gap, which are designed to help hair glide rather than snag - allowing smoother movement and up to 70% less tension on the hair fibre compared with traditional flat-plate straighteners + kinder heat distribution due to shape of plates.*
“Tension is the silent villain of hair damage,” says Trichologist Kate Holden, who has spoken widely on KEEO’s innovation across expert podcasts and hair-health features. “Everyone talks about turning down the heat, but few realise how damaging pulling and clamping can be, especially to fine or fragile hair. KEEO’s curved plates respect the natural shape of the hair - they glide rather than crush - which makes styling genuinely kind to the hair fibre.”
“KEEO puts hair health first,” Holden adds. “With 70% less tension + kinder heat distribution, it glides without tugging, helping to minimise fibre stress, breakage and mechanical damage. Nothing else on the market does this.”
Strong Hair, Styles Better - Up to 70% less tension + Kinder Heat
Between cold weather, central heating and year-end stress, hair often looks dull and depleted. The KEEO Genius Pro+ - gentle on every hair type, especially fine or fragile strands.
Real Women, Real Results
Consumer testing supports the science: 92% of users felt their hair health improved after three months of regular use. While 89% prefer over their current straightener.**
Founder & Hairdresser Alfredo De Benedictis explains:
“Our goal was to create a tool that delivers salon-level results without compromise - something effortless to use, but genuinely considerate to the structure of the hair.”
Verified users agree:
“Gentle on my coarse, damaged hair. After years of using GHD, this is the first straightener that doesn’t pull or snag. My hair feels smoother and healthier.” - Andrea L
“Since switching to KEEO, my hair has become noticeably softer and more resilient. No dryness, no breakage - just smooth, glossy results.” - Tracey
“No more pulling — it just glides. My hair feels stronger and actually looks healthy again.” - Alison
KEEO has recently been crowned Harper’s Bazaar Hair Straightener of the Year 2026.
KEEO Genius Pro+ Key Features:
✓ Up to 70% less tension – for a kinder glide with less breakage and frizz*
✓ Adjustable heat & tension – personalised for your hair
✓ Contoured plates – glide without pulling or tugging
✓ Trichologist-approved – 92% felt their hair health improved**
✓ Gentle on every hair type – especially fine, delicate or fragile strands
*Based on external hair-tension comparison testing
**Consumer perception survey of 100 participants after three months of use
The trichologist-approved tool putting hair health first - and setting a new benchmark for the future of styling
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Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
