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New Goldwell Dualsenses
The Instant Effect
Professional care. Proven in seconds.
One application is all it takes to see and feel the difference.
Goldwell Dualsenses is back with a new look, new professional care innovations and a PETA-approved, all-vegan¹ portfolio designed to deliver instant results you can see and feel.
Powered by patented Instant SmartCare technology, Dualsenses delivers selected active ingredients exactly where they are needed most. The result is targeted professional care for a wide range of hair needs and concerns.
Colour is in our DNA
With more than 50 years of colour innovation, Goldwell understands the importance of maintaining vibrant, beautiful colour.
Every Dualsenses product is colour-safe. The dedicated Dualsenses Color Care ranges feature patented Luminescine technology, which transforms non-visible UV light into visible light to enhance the natural luminosity of the hair.
New Pure Hydration
Instant moisture. Lightweight results.
Dry, dehydrated hair can feel rough, look dull and become difficult to manage. The new Pure Hydration range provides an instant hydration boost with a lightweight hair feel.
Formulated with Hemisqualane and Panthenol, Pure Hydration includes three products designed to hydrate, condition and improve manageability.
Hydrating Shampoo
- Instant hydration
- Improved elasticity
Hydrating Conditioner
- Instant, long-lasting hydration2
- Instantly detangles
- Prevents flyaways
5-in-1 Hydrating Spray
- Instantly hydrates, conditions and detangles
- Instant anti-static effect
- Heat protection up to 230°C / 446°F
80% of users confirmed that their hair feels instantly hydrated without being weighed down.3
Pure Hydration is ideal for clients who want instant hydration without their hair feeling weighed down.
New Bond Pro Pre-Wash Cortex Filler
Targeted repair. Long-lasting resilience.
For highly damaged and overprocessed hair, the new Bond Pro Pre-Wash Cortex Filler provides targeted pre-wash care to support repair and resilience.
The product delivers:
- Up to 96% less breakage
- Long-lasting resilience for up to three hair washes
Bond Pro Pre-Wash Cortex Filler complements the existing Bond Pro range and provides an additional care step for clients whose hair has been affected by bleaching, chemical services, heat styling or repeated processing.
Professional care for every hair need
The new Pure Hydration and Bond Pro Pre-Wash Cortex Filler products join the established Dualsenses portfolio, giving stylists targeted solutions for a wide range of hair concerns.
From hydration and repair to colour care and strength, Dualsenses helps stylists create personalised professional care routines for their clients.
The portfolio includes:
- Pure Hydration for instant hydration with a lightweight hair feel
- Rich Repair for damaged and overprocessed hair
- Bond Pro for strength and resilience
- Color and Color Extra Rich for colour-treated hair
Together, the ranges provide a complete care system designed to support the condition, appearance and feel of the hair.
Created with stylists
At Goldwell, stylists are at the centre of everything we do. To test the new Dualsenses products, Goldwell joined forces with top US stylist and Goldwell Global Color Collective member Ethan King.
“Dualsenses is going to have the right product for you. And it’s going to give you instant results.”
ETHAN KING
Goldwell Global Color Collective, USA
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Recommend the instant effect
The new Goldwell Dualsenses relaunch gives stylists two exciting new ways to address key client concerns.
With Pure Hydration, clients can experience instant hydration without their hair feeling weighed down. With Bond Pro Pre-Wash Cortex Filler, highly damaged and overprocessed hair receives targeted care to help reduce breakage and support long-lasting resilience.
Together with the wider Dualsenses portfolio, these new additions make it easier to create personalised professional care routines for every client.
Discover the new Goldwell Dualsenses range and bring the Instant Effect to your clients.
References
¹ No animal-derived ingredients.
² With regular use.
³ Use Test D/USA, 154 stylists, 2025.
Supporting Offers (October 2026)
We’re supporting this innovation over October with these fantastic offers so you can recreate and offer this on-trend service to your clients:
Goldwell Colour Tubes – 4 for £7.75 each
Oxycur Platin 9+ Lightening Powder Dust Free - 500g – special price £14.99
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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