Menu
Keratin treatments - a smooth impact
Keratin treatments and products are fast becoming the modern woman’s answer to long-lasting, smooth and easy to blow dry hair. We talked to three of our brands to find out why keratin has made such an impact on the market – and why you should get in on the action!L’Oréal Professionnel
What made your group add a keratin product to it's portfolio?
We’re always looking for new ways to innovate and provide salons & consumers with the best performing haircare formulas. We developed our Pro-Keratin complex, composed of a cocktail of amino acids and wheat protein, to mimic the performance of hair’s natural keratin – an important structural protein. Hair feels strengthened and reinforced as a result, and more resistant to breakage.
How has the keratin market changed since you entered it?
Keratin has become a real industry buzzword for both salons and consumers: the word ‘Keratin’ had over 1.2 million online searches in the last month alone*. We wanted to respond to this demand with Pro-Keratin Refill.
Why does your brand stand out against the rest in an ever-growing market?
The enduring série expert commitment to technological innovation, professionally recommended products and accessible pricing.
Which clients should salons / stylists encourage to try a keratin treatment or product range?
Pro-Keratin Refill is suitable for all hair types as a restorative treatment, alongside a client’s regular haircare regime. It’s perfect for when they require a little extra replenishing care or protection from the elements. It’s also suitable for everyday use on damaged hair.
What would you say to salons / stylists who are considering adding a keratin treatment or product range to their services, but haven’t yet?
The online statistics speak for themselves. The keratin trend shows no signs of slowing and consumers are very in tune with the concept of keratin-related care. Maximise the potential of this trend to drive your business!
The Technical Team, L’Oréal Professionnel
La-Brasiliana
What made your group add a keratin product to it's portfolio?
We’re market leaders. Salons look to ICON (home of La-Brasiliana, as well as Kevin Murphy and American Crew) to provide the next thing now!
How has the keratin market changed since you entered it?
Consumer awareness has grown. Also, clients are becoming dependent on the service – for some, it changes their lives.
Why does your brand stand out against the rest in an ever-growing market?
We’re reliable and definitely focused on education – we hold education demonstrations at Capital branches on a regular basis.
Which clients should salons / stylists encourage to try a keratin treatment or product range?
All salons should try it, especially when it comes to clients with thick hair, clients whose hair goes frizzy when it’s damp outside, gym clients – people going on holiday.
What would you say to salons / stylists who are considering adding a keratin treatment or product range to their services, but haven’t yet?
That extra service comes with a high ticket price, increasing your average bill. If you don’t offer this service your clients will go to a salon that does.
What’s next for keratin treatments/products?
We are working on this…
Paul Taylor at ICON
Revlon Equave
What made your group add a keratin product to it's portfolio?
Damaged hair is a growing problem in salons; more and more clients are coming in with hair that is dry, brittle and full of split ends.
But how do women avoid damaged hair without having to give up their cherished styling tools?
With Revlon Professional’s keratin-enriched Equave range there is finally an answer! When you use Equave keratin products you are effectively replacing the missing and damaged keratin from the outside and the inside of your client’s hair. Hair regains strength and natural resistance and is left feeling strong and healthy inside and out.
What makes your brand stand out against the rest in an ever-growing market?
The Equave conditioners are our hero products and they have the most intensive levels of keratin and repair action.
Which clients should salons / stylists encourage to try a keratin treatment or product range?
All hair types will benefit from a keratin-enriched formula. Clients looking for volume should use our keratin enriched volumising conditioner, while clients looking for increased hydration should try keratin enriched hydro nutritive conditioner. Clients with blonde hair should use our award-winning keratin enriched blonde conditioner.
What would you say to salons / stylists who are considering adding a keratin treatment or product range to their services, but haven’t yet?
It’s important that you do your best to keep your client's hair in tip top condition. Clients complaining of damaged or weak hair should be advised to use our new keratin enriched range for strong, healthy hair, inside and out.
Holly Hawkey, Colomer Group
First published in the Capital Hair & Beauty magazine.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
7 FOR 6
MORE OPTIONS
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
6 FOR 5
MORE OPTIONS
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
MULTI BUY
Back to Posts
Tags
- acne
- advice
- allergy
- apps
- autumn
- awards
- balayage
- barbering
- beauty industry
- blonde
- braids
- bridal
- brows
- business
- capital & i
- career
- christmas
- client loyalty
- color wow
- covid-19
- curls
- eyelash
- facial
- fanola
- festive
- finance
- freelance
- gellux
- hair
- hair care
- hair colour
- hair salon
- hair styles
- hair styling
- hair trends
- hairdressing
- hairstyle
- hairstyles
- halloween
- healthy
- how to
- hygiene
- ideas
- indola
- industry
- inspiration
- interview
- k18
- lashes
- lockdown
- loreal
- macadamia
- make up
- makeup
- manicure
- marketing
- mens
- mental health
- microblading
- nail art
- nail industry
- nail inspiration
- nail technician
- nail trends
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- technique
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trending products
- trends
- tutorial
- updo
- upskills
- valentines
- vegan
- vegan beauty
- veganuary
- wahl
- waxing
- wedding
- wella
- wellbeing
- wellness
- winter
- winter nails
- yovanka loria extensions
Latest Posts
- Beautiful Hair Moments From The MET Gala
- The K18 ingredients you need for your cleanest hair yet!
- A Week In My Shoes - Yovanka Loria
- Is K18 a Protein?
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- K18 Biomimetic Hair Science vs. Bond Builders
- K18 & Your Salon Services - How to incorporate K18 Services for Ultimate Hair Restoration
- What is K18 and how does it work?
- From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
Related Posts
What is K18 and how does it work?
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Something Old - Something New
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
Skin Cycling 101
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
Vegan and Cruelty-Free Hair and Beauty: Simple Swaps and Recommendations for Veganuary
The new year often brings a sense of renewal, self-improvement and positive change. For many, this means reducing the consumption of animal products and embracing a more compassionate lifestyle. As hair and beauty professionals, we can support and promote this growing movement by embracing vegan and cruelty-free options. However, transitioning to fully vegan products may initially seem daunting. This is why, in this post, we will explore some simple swaps you can try in January that are still highly effective and recommendations for vegan styling products and treatments to expand your offerings this Veganuary. We aim to make embracing ethical beauty approachable and attainable so you can focus on what matters most - caring for your clients with confidence and care.
Simple swaps this Veganuary
Start Small: It can be overwhelming to transition to fully vegan products overnight. One simple swap you can make is changing your hair brushes and combs to those made from natural materials such as bamboo (link to bamboo page) or wood. Not only are these products sustainable and eco-friendly, but they also help reduce static hair and promote healthy shine. Another easy swap for your salon or personal use is choosing cruelty-free and vegan nail polishes from brands like The Manicure Company. Ethically made and with an unwavering commitment to being a vegan and cruelty-free brand, Zero Gel Polish is widely available at our stores and comes in a vast array of colours. These small changes can make a big difference
The Greatest Night in British Hairdressing!
The greatest night in British hairdressing!
Come with us to the Wella Trend Vision Awards.
With more than 700 guests in attendance, the Wella Trend Vision Awards were a feast for the eyes. Taking place along the banks of the Thames River, overlooking the stunning London skyline, the night was all about celebrating the best in British hairdressing.
An annual competition, the Wella TVA preparation started earlier this year with an online photographic entry and culminated with this prestigious evening where some truly iconic and creative looks were on display. Hosted by the legendary hair-up maestro Patrick Cameron, alongside Fergal Doyle (you can see more from Fergal on page 28 where he shares his ultimate social media tips), the night was packed with creative showcases from the likes of Wella artists such as Cheynes, Cobella, Francesco Hair Salons, Hob Academy, Lara Johnson Lifestyle, Nikki Clifford from NJUK, Simon Tuckwell and Stil.
The true cost of beauty - 80% of Brits admit to spending £1200 on beauty treatments per year
We did some digging to reveal the true cost of beauty, and what we found may shock you! A whopping 80% of Brits admit to spending £1200 a year.
How does my home’s water impact my hair and scalp?
What effect does water have on your hair's health?