Menu
Harnessing the Power of Social Media in 2023
Social media has solidified its position as the primary marketing tool for brands of all kinds, from your favourite burger place to the trendiest high street clothing store. For hair and beauty professionals, whether freelance or salon-based, social media offers a captivating window into your creations, your work processes, and your popularity. To put it simply, in 2023, running a successful business without a social media presence is a missed opportunity. Let's take a quick tour of the most popular social media platforms.
Each social media platform serves a unique purpose:
Instagram: Renowned as the platform for showcasing your work, Instagram's Highlights section is the ideal place to display your menu, treatments, and pricing information. It's always at the top of your account page. Use Stories to share real-time updates, offers, and last-minute availability.
Top Tip: Encourage clients to tag you in their posts showcasing your work or writing reviews. Share these posts to your Stories with a thank-you comment.
Facebook: Facebook offers community groups and support, making it an excellent platform for seeking advice from peers and sharing thoughts along with your work. Set up a business page for clients to message you, make bookings, and leave reviews. It's also a place to connect with like-minded individuals. Facebook owns Instagram, ensuring easy cross-sharing between the two platforms.
Top Tip: Enable bookings via Facebook to streamline your scheduling and messaging in one place.
TikTok: TikTok is the go-to platform for fun and creativity. It's relatively new compared to others, making it easier to stand out. You can rapidly grow a following on TikTok by showcasing your work, sharing tutorials, and engaging with your audience through short videos.
Pinterest: Pinterest is evolving to support small creative businesses. It now offers video capabilities, allowing you to share mini-tutorials and the creative process behind your work. Focus on quality and use location-specific keywords to attract local clients.
YouTube: YouTube is the place to build your personal brand and reach a global audience. It's a fantastic platform for showcasing your personality and expertise.
Consistency is Key
Regardless of the platform you choose, consistency is essential. Stay on top of your message and always respond to anyone who contacts you. You don't have to post every day, but aim to commit to a consistent posting schedule, such as three times per week. Keep your clients informed about new services and share your work regularly.
Time Management
Social media never sleeps, but you do! Dedicate time each month to create content in batches. Plan ahead for upcoming events or clients, and schedule your posts in advance. Tools like Canva, Unfold, Tezza, Planoly, and Unum can help you create and schedule content efficiently.
In 2023, social media remains a dynamic and indispensable tool for hair and beauty professionals. Embrace the platforms that best align with your brand and style, and leverage their power to connect with clients, showcase your work, and establish your online presence.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
7 FOR 6
MORE OPTIONS
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
6 FOR 5
MORE OPTIONS
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
MULTI BUY
Back to Posts
Tags
- acne
- advice
- allergy
- apps
- autumn
- awards
- balayage
- barbering
- beauty industry
- blonde
- braids
- bridal
- brows
- business
- capital & i
- career
- christmas
- client loyalty
- color wow
- covid-19
- curls
- eyelash
- facial
- fanola
- festive
- finance
- freelance
- gellux
- hair
- hair care
- hair colour
- hair salon
- hair styles
- hair styling
- hair trends
- hairdressing
- hairstyle
- hairstyles
- halloween
- healthy
- how to
- hygiene
- ideas
- indola
- industry
- inspiration
- interview
- k18
- lashes
- lockdown
- loreal
- macadamia
- make up
- makeup
- manicure
- marketing
- mens
- mental health
- microblading
- nail art
- nail industry
- nail inspiration
- nail technician
- nail trends
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- technique
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trending products
- trends
- tutorial
- updo
- upskills
- valentines
- vegan
- vegan beauty
- veganuary
- wahl
- waxing
- wedding
- wella
- wellbeing
- wellness
- winter
- winter nails
- yovanka loria extensions
Latest Posts
- Beautiful Hair Moments From The MET Gala
- The K18 ingredients you need for your cleanest hair yet!
- A Week In My Shoes - Yovanka Loria
- Is K18 a Protein?
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- K18 Biomimetic Hair Science vs. Bond Builders
- K18 & Your Salon Services - How to incorporate K18 Services for Ultimate Hair Restoration
- What is K18 and how does it work?
- From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
Related Posts
Skinician Q & A | Your Salon Facial Peel Questions Answered
Introducing Skinician. Skinican offer a range of professional treatments, facial peels and more...
How do Brits feel about “cheating” on their regular hair and beauty professional?
Discover the results of a new survey on UK consumer loyalty to hair and beauty professionals. Nearly 7 million admit feeling more guilty about 'cheating' on their hairdresser than a romantic partner.
2023 hair and beauty trends you need to know about!
The New Year looks like it’s going to be full of self expression and your clients are going to want to glow from head to toe. Read on for our guide to the trends you’ll need to nail.
The Winter Nail Trends 2023
Hello 2023! The nails trends you need to follow this year are here...and we LOVE them! To find out what styles you should be rocking read more...
Let's Party
Nothing says celebration quite like a new look! Check out these luxe party tips from some of the best in the hair business.