T’is the season to be selling! December is the busiest month of the year as your clients prepare themselves for the party season. Read our marketing tips to promote your salon during the festive frenzy.
Social Media:
December is a busy month so make your social media posts count. Your time is precious, so only post interesting things that will catch the eye of your followers. Drum up sales by promoting your Christmas special offers and gift cards and inspire your clients with party hair or beauty ideas and photos of your Christmas creations. Don’t forget to use festive #hashtags, as well as hashtagging your salon name and location. You can also use these hashtags on your in-salon marketing, such as posters.
Change profile pictures to showcase your Christmas creations or treatments. If you’re having time off over the festive period, schedule social media content to ensure your pages are up to date. A post wishing your clients a happy Christmas and New Year is a nice touch.
This is a good time to brighten up your website. Include a tab for Christmas special offers, packages and retail products. Make sure your gift cards are clearly advertised.
State your Christmas opening hours clearly on your website, social media and email signature throughout December. You can also include these on your answerphone, along with a short selection of Christmas promotions.
Free Marketing Space:
Turn your salon into a winter wonderland! Hang up Christmas decorations and play Christmas music, though make sure to consider your brand and desired atmosphere, and don’t play one Christmas CD on a loop as it could irritate your clients (and staff!). Personalise all posters and hanging graphics and use these to advertise your special offers, retail items and gift cards.
The streets outside your salon will be heaving come December. A fabulously festive window display is a great way to attract customers. Make sure this eye-catching space encourages passers-by to pop in for hair or beauty gifts and use windows to promote your great deals.
Reviews and Salon Selfies:
Word of mouth is still one of the best ways to attract new clients so encourage clients to post reviews online. Why not try hanging up an empty picture frame, decorated with holly, tinsel and baubles, and invite your clients to pose with it for a photo after their treatment. If they share it on social media tagging your salon in it or using your salon name as a hashtag, offer them a discount in January.
Retail and Gift Cards:
December is your biggest retail opportunity of the year. Create Christmassy displays to showcase your retail products. Place inexpensive items on the reception desk as a tempting, last-minute purchase. Add a sign saying “Ideal stocking fillers.” Price all items clearly and remember eye level is buy level. Click here for more tips on selling retail items.
Don’t forget the importance of gift cards; they are guaranteed income and can introduce a new client to your salon. Ensure gift cards are advertised on your social media, website, windows and reception desk, and are in a prominent place in your salon.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
Understanding the Future of Haircare: From Bond Builders to Biomimetic Hair Science
For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
Learn how to leverage K18 products in your salon services to reverse damage, fortify hair and enhance salon results all whilst boosting your salon profits. Discover our step-by-step instructions for every treatment, from lightening to styling in our handy salon go-to guide!
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
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CHB is committed to protecting your privacy. If we ask you to provide
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CHB may change this policy by updating this page. You should check this
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When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
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We may collect technical information regarding the type of electronic
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Personal data collected is used in the processing and delivering of orders.
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We require this information to provide you with a service (processing
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This data will be processed when your order is picked, packed and
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Any user specific browsing data will be retained for 26 months after you
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This policy was last updated on 23rd May 2018
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