Social media has become an industry staple when it comes to letting your clients know what you offer, how creative you are and what’s happening behind the scenes. While Facebook has always been known for its community focus, TikTok has taken over Instagram’s position as a visual communication tool; people love the intimacy and fun that TikTok embraces. Check out our top TikTok tips!
Here, Chris O'Riordan, Manager at ST4men in Killarney, Ireland shares how he’s managed to gain over 10 million views on TikTok, growing his account from 800 to over 25,000.
Keep it short and simple
One thing that really works is creating short videos up to seven or eight seconds long as this holds the viewers’ attention. Unfortunately in this ‘always-on environment, people don’t have the time or the attention span to focus on longer, more informative content. But this can be a bonus if you’re pressed for time and just want to create something short and simple to catch the eyes of your audience.
Longer content is great for people looking for a very specific solution, such as learning a new technique, but the average person, day to day, is looking for short and sweet inspiration or information.
When to post
If you take time to look at your insights on social media (Instagram is really good for this), you can work out the best time when most of your audience are active on social, meaning they are more likely to see your content. For me, that optimum time based on my location is 9pm. At that time vast amounts of people are generally sitting down aimlessly scrolling through their socials – and I know that too!
Now you’ve got a captive audience, make sure you’ve got a good caption as it keeps people on your video for a few extra, and very precious, seconds while they read.
Asking a question in the caption encourages comments, which in turn pushes your content out to more people because you are getting more engagement on that post. Always be sure to respond to anyone who comments; it’s good social media etiquette.
The longer someone stays on your video the more the algorithm will push your video out to more viewers on what’s known as the ‘For You Page’ or FYP as it’s more commonly known. This is the page where your video could go viral!
Winning content
My most viewed TikTok on @chrisoriordanhair has almost 10million views over two postings. The video is of me taking a profile section; it’s just eight seconds long and shows me giving my tips on how to take a clean section. From that one video my following went from 800 to 26.5k.
Recently TikTok introduced Stories, similar to Instagram, where you share quick videos that only stay on your profile for 24 hours. I’m sure it can only improve on what is already a fantastic platform for growing your online presence.
Follow Chris on TikTok @chrisoriordanhair and be sure to keep up with us @capitalhair
Simon Townley, Matrix Artist and founder of Hair Socials shares his Top tips for TikTok
#1 As a hairdresser, we love sharing before and after shots and TikTok is the video version so get practicing and the more you do the better you will get.
#2 Always show your face because people want to follow people not brands. If you don’t feel confident showing your face, start with voice overs.
#3 Share as much information as you can in as short a period as possible. Show as much impact as possible in those first three seconds or you’re in danger of people scrolling past.
#4 You don’t have to make professional content but do make sure that you’re well lit, we can hear you and your phone camera is focused, clean and clear.
#5 TikTok shows you trending sounds so use these on your videos to help you get on the FYP and reach a bigger audience.
#6 Have fun! Show demos and your own hair or career journey, interact with others and ask questions on your videos to get more people engaging with your content.
#7 Recent polls show TikTok is still only the 6th most popular app at the moment, so you still have plenty of time to get that following high so start now!
Follow Simon @simontownley on TikTok
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
Understanding the Future of Haircare: From Bond Builders to Biomimetic Hair Science
For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
Learn how to leverage K18 products in your salon services to reverse damage, fortify hair and enhance salon results all whilst boosting your salon profits. Discover our step-by-step instructions for every treatment, from lightening to styling in our handy salon go-to guide!
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
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This policy was last updated on 23rd May 2018
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