Why NXT Toners Deserve a Prime Spot on Your Colour Service Menu
If toners aren’t a pivotal part of your colour service menu, you’re missing a trick - for your clients and your bottom line.
Toners are the secret weapon in every colourist’s kit. Whether you’re refining blondes, enriching brunettes, or creating on-trend tones like rose gold or sandy beige - toners are where magic meets money. Yet they’re still one of the most underutilised services in salons today.
Let’s change that.
NXT Toners are designed to transform hair from brassy to beautiful in just one appointment. They neutralise unwanted undertones and enhance the colours clients actually want - like ashy cools, golden sands or subtle coppers. And in 2025, it’s not just about blondes. Brunettes are having a moment and nothing brings multi-tonal richness to brown hair quite like the right toner
Clients walk away with healthier-looking hair, colour that shines and that addictive ‘just-stepped-out-of-the-salon’ confidence boost.
Bonus? They’re affordable, temporary (lasting up to six weeks) and totally customisable - perfect for those in-between appointments or low-commitment trend-chasers.
Why Toners Make Business Sense
With clients stretching the time between full colour services, toners are a smart way to keep them coming back sooner. They offer a fast, profitable add-on or standalone service that fits seamlessly into your existing menu.
And NXT Toners are ideal for busy salons - they’re ammonia, alcohol and animal product-free, making them kind to hair and conscience alike.
How to Add a Toner Menu to Your Salon
If you’re new to offering toners as standalone services, here are four easy ways to make them work for you:
1. Balancing & Neutralising
Perfect for blondes battling brass or brunettes with unwanted orange tones. Market it as a ‘Colour SOS’ session.
2. The Colour Refresh
An express pop-in service that revives faded tones and restores shine. Ideal for clients who want their colour looking fresh between big appointments.
3. Trend Toning
For fashionistas and commitment-phobes. Think rose golds, icy lilacs or golden beiges - seasonal shades that let them play without the permanence.
4. Colour Correction
Become the go-to expert for fixing box-dye disasters or correcting undertones. Toners are the tool for precision and transformation.
With 12 versatile shades, NXT Toners give you the flexibility to personalise every client’s colour. And with proper pricing and promotion, toners can boost your revenue while enhancing your reputation as a colour expert.
Toners aren’t just the cherry on top - they’re the whole dessert. Make them part of your regular menu, shout about them on socials and watch your colour business (and client loyalty) grow.
2022 is the year for new. So that being said, nothing says new like switching up the products you use. We will be talking about why NXT is a great brand for switching and saving, I mean who wouldn’t want to save money whilst still achieving great colour results.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
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CHB is committed to protecting your privacy. If we ask you to provide
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CHB may change this policy by updating this page. You should check this
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policy is effective from 21st May 2018.
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When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
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Other information we collect
We may collect technical information regarding the type of electronic
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Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
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Browsing behaviour data is collected and analysed to see how well our
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Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
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We may also share certain data including email addresses (if you are opted
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Why are we processing data?
We require this information to provide you with a service (processing
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When will data be processed?
This data will be processed when your order is picked, packed and
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free prize draw. It will also be used every time we send a marketing
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Any user specific browsing data will be retained for 26 months after you
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Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
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You have the right to request a copy of the data we hold about you, or to
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This policy was last updated on 23rd May 2018
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