Backed by state-of-the-art science and a legacy in
innovation dating back to the 1960’s Redken was the first company to take a
scientific approach to hair and discover the formula that remains the alpha and
omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY
HAIR.
Redken is trusted by millions of hair professionals
worldwide and is loved by the fashion and beauty press globally for its
scientific hair prescriptions to deliver powerful hair transformations that
preserve the health of the hair for performance-obsessed professionals and
their clients all around the world.
THE REDKEN STORY
Bleaching. Teasing.
Heat styling. Hollywood in the late 1950s was a scary place for an actress with
baby fine hair—and Redken’s founder Paula Kent was no different. Inspired by
the desire to help those in search of gentle, high-performance products and
knowledgeable hair professionals, Paula joined forces with her hairdresser,
Jheri Redding, to study the chemistry of healthy hair. A year later, Redken
launched with three products and an intensive education program for
hairdressers.
The rest is hair history.
DISCOVER THE POWER OF
LIQUID COLOR
Redken Shades EQ & Color Gels Lacquers are the perfect
liquid match to create high impact color results with instagrammable, mirror-like glossy shine.
The easy to apply liquid formulas will help you create
trending color melts, root shadows and blending techniques that your clients
are asking for.
THE ICONIC SHADES EQ,
LOVED BY COLORISTS WORLDWIDE
You’ve seen the hype on social, Redken’s iconic gloss & toner Shades EQ is loved by worldwide for its A-list toning, color and
shine.
The high-shine liquid formula is perfect to gloss,
tone, refresh & correct with no lift in 20 minutes and takes hair color and
techniques to the next level! Formulated with wheat amino acids, Shades EQ will
help condition the hair and leave it looking super shiny - it’s like a
lip-gloss for your client’s hair!
The Shades EQ formula has remained unchanged for over
30 years and is the go-to demi-permanent gloss used by It-List colorists for
celebrity and influencer transformations. It’s the toning technique perfecter
you need to create the latest trends your clients are asking for!
COLOR GELS LACQUERS:
PERMANENT LIQUID COLOR
Meet the perfect permanent pair to the iconic Shades
EQ, Color Gels Lacquers. Achieve high impact color results with long-lasting
dye technology & mirror-like shine.
Color Gels Lacquers advanced technology delivers up to
100% gray coverage with exceptional results from 6 grey coverage families. The
liquid formula is quick and easy to apply from a bottle or brush perfect for
modern techniques. The alkaline formula respects hair integrity for healthy
hair with mirror-like shine just like the iconic Shades EQ.
BE A BLONDE BOSS WITH
REDKEN
From in-salon luxury lightening and trending toning
techniques to at-home care, Redken will help you become a blonde authority!
Redken’s best blondes tool kit, will help you achieve your clients dream blonde
results! Discover our 3-step system for instagrammable blondes every time:
Up your blonding game with trending blonde techniques
powered by Flash Lift Bonder Inside. Achieve up to 8 levels of lift with a
built-in bonding agent that helps you to protect bonds and strengthen hair
fibers while saving time (no extra mixing or step 2!).
Flash Lift Bonder Inside will help your blondes stay
longer and stronger with added softness & shine.
2.Own the tone with
Shades EQ’s iconic blonde toners
Shades EQ toners are a colorists must-have to finish
any balayage, global lightening or trending blonde technique. With over 20
best-selling blonde toners, Shades EQ is a must have for every colorists’
palette to give their clients a bespoke tone and mirror-like glossy shine!
Dubbed the Shades EQ of haircare, Redken’s Color
Extend, color depositing toning care range allows every colour client to beat
the brass, fight fading and maintain their Shades EQ salon fresh color for
longer.
Redken retail is a press and consumer favorite for a
reason – delivering hair exactly what it needs the most: protein and moisture
The multi award winning hair care range specializes in
toning and extreme damage repair, giving exceptional color care benefits and
protein and moisture technology delivered to the root, core and tip.
REDKEN TONING AND COLOR CARE
Help your clients maintain their tone at home with our
expert range of color extend,
color-depositing, Toning Care.
Color Extend Blondage - A purple-pigmented toning
haircare system with triple acid protein complex that tones, strengthens and
brightens all in one for a stronger, brighter blonde*
*After using system twice a week for two weeks
**System vs non-conditioning shampoo
Color Extend Graydiant - An Anti-Yellow violet toning
shampoo and Silver conditioner with amino acids that tones, nourishes,
strengthens and brightens all in one for a 2x stronger*, more radiant gray/
silver hair. *System vs non-conditioning shampoo
Color Extend Brownlights - Brownlights is a toning
haircare system with pure blue pigment and progressive color deposit technology
for brunettes looking to tone and neutralize warmth & prolong existing cool
tones by depositing the perfect balance of blue pigment with every wash.
And for clients that want to preserve their salon
color for longer, Redken’s Color Extend Magnetics is the perfect product range
to maintain color vibrancy and radiance in between salon visits. The shampoo,
conditioner and Mask system extends the life of your color for up to 4 weeks
and works to give you a shinier, softer, smoother and more conditioned feel all
over.
As the first professional haircare brand to focus on
harnessing the power of protein technology and pH science to rebuild and
strengthen damaged hair, Redken has been known as true pioneers in damage
repair since the very start. And with 1 IN 3 women in the UK suffering from
damaged hair it is no wonder the Redken Extreme range is our best-selling
franchise
Discover the iconic, award winning extreme range. The
professional answer to damaged
hair, powered by 60 years of protein science to address 5 types of damage
including
breakage, split ends, mechanical, chemical and everyday stress.
Discover some of the Extreme hair heroes today!
Play Safe: A fortifying 3-in-1 hair treatment that
protects damaged locks from heat up to 230°C – helping hair stay strong whilst
you style. Winner of the 2020 Maria Claire Award for best heat protection
product
Anti-Snap: Enriched with strengthening Ceramide and an
Interlock Protein Network, the leave-in treatment effectively soothes the
cuticle while protecting against daily stresses for 73% less breakage
Cat: Redken's patented taurine technology and cationic
proteins reconstruct and fortify damaged hair
ALL SOFT, ALL SOFT MEGA AND FRIZZ DISMISS
If you have clients suffering from dry and puffy hair
then the All Soft and All Soft Mega range should be their ultimate go to!
Cold weather e.g. harsh winter winds and indoor
heating can zap all the moisture out of strands and leave your tresses feeling
dry and brittle and prone to frizz and static. Brittle hair lacks that soft, flowing
texture of healthy, hydration. The key with brittle, static, frizzy, flyaway
strands is to give them something super nourishing and moisturizing like
Redken’s All Soft, All Soft Mega and Frizz Dismiss ranges.
All of the All Soft range is infused with concentrated
Argan oil to provide phenols that support and strengthen hair follicles,
replenishing the lipids in your hair for intense, buttery softness. Argan oil
is a silicone-based oil, meaning its molecular size allows the oil to be added to
formulas that treat the hair, softening and moisturizing it, without adding a
greasy texture to the hair.
Benefits
-Helps condition hair by stimulating the scalp
-Helps add structure by sealing in moisture and boosts
body
-Replenishes and maintains essential moisture balance,
keeping hair moist and soft
All Soft Mega is ideal for clients with severely dry,
coarse hair, giving a serious surge of softness and a mega moisture
makeover.Infused with a nourishing
superfood mix of sacha inchi extract, aloe vera gel, and cactus extract, and
Redken’s exclusive RCT Protein Complex to treat hair from the root to the core
to the tip. It is a lightweight, deeply nourishing formula that works to
restore softness and manageability. Locks are left feeling supple, sleek and
hydrated after every use.
Help your clients Beat the frizz come rain or shine
with Redken Frizz Dismiss award winning haircare range. Featuring frizz
control, humidity protection and smoothing, Redken Frizz Dismiss, with
sustainably sourced Babassu Oil, nourishes, softens and conditions hair
providing frizz protection for all seasons and all hair types.
Our gentle haircare system smooths hair for an instant transformation
- Frizz-fighting
shampoo and conditioner for all hair types
- Provides enhanced smoothness and shine
- Gently cleanses while fighting frizz and providing humidity protection.
To finish your clients, look and to be ready for any
type of weather use Redken's award winning Frizz Dismiss Rebel Tame. A
hydrating and heat protective leave-in cream for frizzy hair that Provides
enhanced smoothness and shine and moistures and detangles the hair.
Finish with Frizz Dismiss Instant Deflate Oil. The
nourishing and frizz-fighting leave-in treatment helps to prevent excess
volume, puffiness and frizz while improving manageability. Delivering an
instant smoothing effect on moderate frizz.
A true Redken Icon – this ultimate multi-tasking one
and done product delivers 25 benefits for all hair types to help improve
beauty, manageability and protection
.
Discover some of the key benefits of One United below
·Delivers caring benefits for improved manageability,
protection, beauty
·Provides lightweight Conditioning
·Enhances the caring benefits of other leave-in
treatments
·Conditions and nourishes hair
·Helps even porous hair
·Reduces hair dryness, detangles, and helps strengthen
hair
·Primes hair for styling and helps prevent hair
breakage from brushing
·Safe for color-treated hair and ombre hair
·Helps prevent heat damage from hair hot tools
·Helps prevent split ends and seal in hair cuticle
·Helps protect hair from external aggressors
·Gives hair a silky touch and adds hair smoothness and
hair shine
Our extensive styling range; inspired by the runway to
create both Done and Undone styles that leave an impact. Done to create sleek,
glossy and polished looks and Undone to create Natural, effortless and low
maintenance looks –and all offering a variety of different holds – from light,
to medium, and strong
Love Redken like we do? Tag us with all your Redken
creations.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
“I’ll think about it”, “I’m nervous”, “maybe next time” – how many times have you heard your clients say this whilst they've been sat in the salon chair contemplating a color or a lightening service? Did you know that the fear of irreversible damage is the number one reason clients turn down a chemical service in salon?
Are your clients one of the 62% concerned with darkening and dulling of their blonde hair? As a colourist you are the expert in lifting, toning and glossing but, how can you continue to build your client satisfaction long after they have left the salon? Redken has the answer...
Blonde is a favourite go to for many. With summer well on its way the demand for a brighter blonde from customers has increased. NXT have broken down a step-by-step process of how to enhance dull hair to vibrant, show stopping locks.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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