Skip to main content
Basket Preview
Your basket is empty.
Back to Posts



Backed by state-of-the-art science and a legacy in innovation dating back to the 1960’s Redken was the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.

Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press globally for its scientific hair prescriptions to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world.


Bleaching. Teasing. Heat styling. Hollywood in the late 1950s was a scary place for an actress with baby fine hair—and Redken’s founder Paula Kent was no different. Inspired by the desire to help those in search of gentle, high-performance products and knowledgeable hair professionals, Paula joined forces with her hairdresser, Jheri Redding, to study the chemistry of healthy hair. A year later, Redken launched with three products and an intensive education program for hairdressers.

The rest is hair history.


Redken Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact color results with instagrammable, mirror-like glossy shine.

The easy to apply liquid formulas will help you create trending color melts, root shadows and blending techniques that your clients are asking for.


You’ve seen the hype on social, Redken’s iconic gloss & toner Shades EQ is loved by worldwide for its A-list toning, color and shine.

The high-shine liquid formula is perfect to gloss, tone, refresh & correct with no lift in 20 minutes and takes hair color and techniques to the next level! Formulated with wheat amino acids, Shades EQ will help condition the hair and leave it looking super shiny - it’s like a lip-gloss for your client’s hair!

The Shades EQ formula has remained unchanged for over 30 years and is the go-to demi-permanent gloss used by It-List colorists for celebrity and influencer transformations. It’s the toning technique perfecter you need to create the latest trends your clients are asking for!



Meet the perfect permanent pair to the iconic Shades EQ, Color Gels Lacquers. Achieve high impact color results with long-lasting dye technology & mirror-like shine.

Color Gels Lacquers advanced technology delivers up to 100% gray coverage with exceptional results from 6 grey coverage families. The liquid formula is quick and easy to apply from a bottle or brush perfect for modern techniques. The alkaline formula respects hair integrity for healthy hair with mirror-like shine just like the iconic Shades EQ.


From in-salon luxury lightening and trending toning techniques to at-home care, Redken will help you become a blonde authority! Redken’s best blondes tool kit, will help you achieve your clients dream blonde results! Discover our 3-step system for instagrammable blondes every time:

1.      Blonde & Bond with Flash Lift Bonder Inside

Up your blonding game with trending blonde techniques powered by Flash Lift Bonder Inside. Achieve up to 8 levels of lift with a built-in bonding agent that helps you to protect bonds and strengthen hair fibers while saving time (no extra mixing or step 2!).

Flash Lift Bonder Inside will help your blondes stay longer and stronger with added softness & shine.

2.      Own the tone with Shades EQ’s iconic blonde toners

Shades EQ toners are a colorists must-have to finish any balayage, global lightening or trending blonde technique. With over 20 best-selling blonde toners, Shades EQ is a must have for every colorists’ palette to give their clients a bespoke tone and mirror-like glossy shine!

3.      Help clients maintain their tone at home with Redken’s Toning Care Blondage, Brownlights and Graydiant.

Dubbed the Shades EQ of haircare, Redken’s Color Extend, color depositing toning care range allows every colour client to beat the brass, fight fading and maintain their Shades EQ salon fresh color for longer.



Redken retail is a press and consumer favorite for a reason – delivering hair exactly what it needs the most: protein and moisture

The multi award winning hair care range specializes in toning and extreme damage repair, giving exceptional color care benefits and protein and moisture technology delivered to the root, core and tip.


Help your clients maintain their tone at home with our expert range of color extend,
color-depositing, Toning Care.

Color Extend Blondage - A purple-pigmented toning haircare system with triple acid protein complex that tones, strengthens and brightens all in one for a stronger, brighter blonde*

*After using system twice a week for two weeks **System vs non-conditioning shampoo

Color Extend Graydiant - An Anti-Yellow violet toning shampoo and Silver conditioner with amino acids that tones, nourishes, strengthens and brightens all in one for a 2x stronger*, more radiant gray/ silver hair. *System vs non-conditioning shampoo

Color Extend Brownlights - Brownlights is a toning haircare system with pure blue pigment and progressive color deposit technology for brunettes looking to tone and neutralize warmth & prolong existing cool tones by depositing the perfect balance of blue pigment with every wash.

And for clients that want to preserve their salon color for longer, Redken’s Color Extend Magnetics is the perfect product range to maintain color vibrancy and radiance in between salon visits. The shampoo, conditioner and Mask system extends the life of your color for up to 4 weeks and works to give you a shinier, softer, smoother and more conditioned feel all over.



As the first professional haircare brand to focus on harnessing the power of protein technology and pH science to rebuild and strengthen damaged hair, Redken has been known as true pioneers in damage repair since the very start. And with 1 IN 3 women in the UK suffering from damaged hair it is no wonder the Redken Extreme range is our best-selling franchise

Discover the iconic, award winning extreme range. The professional answer to damaged
hair, powered by 60 years of protein science to address 5 types of damage including
breakage, split ends, mechanical, chemical and everyday stress.

Discover some of the Extreme hair heroes today!

Play Safe: A fortifying 3-in-1 hair treatment that protects damaged locks from heat up to 230°C – helping hair stay strong whilst you style. Winner of the 2020 Maria Claire Award for best heat protection product

Anti-Snap: Enriched with strengthening Ceramide and an Interlock Protein Network, the leave-in treatment effectively soothes the cuticle while protecting against daily stresses for 73% less breakage

Cat: Redken's patented taurine technology and cationic proteins reconstruct and fortify damaged hair




If you have clients suffering from dry and puffy hair then the All Soft and All Soft Mega range should be their ultimate go to!

Cold weather e.g. harsh winter winds and indoor heating can zap all the moisture out of strands and leave your tresses feeling dry and brittle and prone to frizz and static. Brittle hair lacks that soft, flowing texture of healthy, hydration. The key with brittle, static, frizzy, flyaway strands is to give them something super nourishing and moisturizing like Redken’s All Soft, All Soft Mega and Frizz Dismiss ranges.


All of the All Soft range is infused with concentrated Argan oil to provide phenols that support and strengthen hair follicles, replenishing the lipids in your hair for intense, buttery softness. Argan oil is a silicone-based oil, meaning its molecular size allows the oil to be added to formulas that treat the hair, softening and moisturizing it, without adding a greasy texture to the hair.


-          Helps condition hair by stimulating the scalp

-          Helps add structure by sealing in moisture and boosts body

-          Replenishes and maintains essential moisture balance, keeping hair moist and soft

-          Leaves hair soft, manageable, and shiny



All Soft Mega is ideal for clients with severely dry, coarse hair, giving a serious surge of softness and a mega moisture makeover.  Infused with a nourishing superfood mix of sacha inchi extract, aloe vera gel, and cactus extract, and Redken’s exclusive RCT Protein Complex to treat hair from the root to the core to the tip. It is a lightweight, deeply nourishing formula that works to restore softness and manageability. Locks are left feeling supple, sleek and hydrated after every use.



Help your clients Beat the frizz come rain or shine with Redken Frizz Dismiss award winning haircare range.  Featuring frizz control, humidity protection and smoothing, Redken Frizz Dismiss, with sustainably sourced Babassu Oil, nourishes, softens and conditions hair providing frizz protection for all seasons and all hair types.

Our gentle haircare system smooths hair for an instant transformation

- Frizz-fighting shampoo and conditioner for all hair types
- Provides enhanced smoothness and shine
- Gently cleanses while fighting frizz and providing humidity protection. 

To finish your clients, look and to be ready for any type of weather use Redken's award winning Frizz Dismiss Rebel Tame. A hydrating and heat protective leave-in cream for frizzy hair that Provides enhanced smoothness and shine and moistures and detangles the hair.

Finish with Frizz Dismiss Instant Deflate Oil. The nourishing and frizz-fighting leave-in treatment helps to prevent excess volume, puffiness and frizz while improving manageability. Delivering an instant smoothing effect on moderate frizz.


A true Redken Icon – this ultimate multi-tasking one and done product delivers 25 benefits for all hair types to help improve beauty, manageability and protection

. Discover some of the key benefits of One United below

·         Delivers caring benefits for improved manageability, protection, beauty

·         Provides lightweight Conditioning

·         Enhances the caring benefits of other leave-in treatments

·         Conditions and nourishes hair

·         Helps even porous hair

·         Reduces hair dryness, detangles, and helps strengthen hair

·         Primes hair for styling and helps prevent hair breakage from brushing

·         Safe for color-treated hair and ombre hair

·         Helps prevent heat damage from hair hot tools

·         Helps prevent split ends and seal in hair cuticle

·         Helps protect hair from external aggressors

·         Gives hair a silky touch and adds hair smoothness and hair shine



Our extensive styling range; inspired by the runway to create both Done and Undone styles that leave an impact. Done to create sleek, glossy and polished looks and Undone to create Natural, effortless and low maintenance looks –and all offering a variety of different holds – from light, to medium, and strong


Love Redken like we do? Tag us with all your Redken creations.

Check out our entire Redken range here.