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Everything you need to know, Acidic Bonding Concentrate


“I’ll think about it”, “I’m nervous”, “maybe next time” – how many times have you heard your clients say this whilst they've been sat in the salon chair contemplating a color or a lightening service? Did you know that the fear of irreversible damage is the number one reason clients turn down a chemical service in salon? But what if we said they could finally have it all – the stunning salon transformation and the insta-worthy, healthy looking hair? Enter Redken’s Acidic Bonding Concentrate range.

This powerful bonding-care range is perfect for all hair types and textures and is great for all clients with demanding, processed hair types, who go through multiple salon services such as color, lightening and heat styling. Powered by Citric Acid and Bonding Care complex, expect strength, intense shine, softness and smoothness after every wash.

Joining this iconic line up of award winning, TikTok trending products is the New Acidic Bonding Concentrate Intensive Pre-Treatment - an acidic, rinse-off pre-treatment with Redken’s highest concentration of Bonding Care Complex. With multiple benefits offered in one powerful product, this will be your new healthy hair hero allowing you to Bond In Just one Step!!

The results:
• Visibly repair hair’s strength from the inside & out*
• Increased resilience*
• Hair is 14x smoother after just one use**
• Hair is 2x stronger after just one use***
• Additional strengthening of hair fibres***

So how does it work? The Acidic Bonding Concentrate Intensive Pre-Treatment works as the ultimate step 0 by priming the hair to absorb bonding benefits. Our most concentrated formula, with 14% Citric Acid and Bonding Care Complex, the Pre-Treatment is strengthens the hair fibers and intensely conditions and smooths. For best results, apply to damp hair and leave on for 5-10 minutes. Rinse the Pre-Treat from the hair and then apply a shampoo and conditioner

For severely damaged hair follow with Acidic Bonding Concentrate shampoo and conditioner for intense conditioning, softness and shine.

Finally for the perfect finish, protect the hair with Acidic Perfecting Concentrate Leave-In Treatment for easier, smoother styling, up to 230’C heat protection, as well as reducing the appearance of split ends by up to 78%****

If you’re looking to truly treat your clients damaged hair from the inside out and take healthy hair to the next level you need to incorporate Acidic Bonding Concentrate products into your clients haircare routine. Hailed by top colorist, industry icons, influencers and consumers as a game-changer, this must try range fortifies weakened bonds to improve strength and hair resiliency after a salon bleach or color service. Now you can comfortably support your client’s hair goals without the fear of over-processing, just add Acidic Bonding Concentrate to their haircare regimen for transformative results after every use!

*with continued use of acidic bonding concentrate intensive pre-treatment, shampoo and conditioner versus classic shampoo
**instrumental test on bleached hair vs. Classic shampoo
***repeated grooming test on bleached hair. Pre-treatment + Acidic Bonding Concentrate shampoo and conditioner vs. Classic shampoo
****Visual grading with Acidic Perfecting Concentrate leave in Treatment