Everything you need to know, Acidic Bonding Concentrate
NEW INTENSIVE PRE-TREATMENT
“I’ll think about it”, “I’m nervous”, “maybe next time” – how many times have you heard your clients say this whilst they've been sat in the salon chair contemplating a color or a lightening service? Did you know that the fear of irreversible damage is the number one reason clients turn down a chemical service in salon? But what if we said they could finally have it all – the stunning salon transformation and the insta-worthy, healthy looking hair? Enter Redken’s Acidic Bonding Concentrate range.
This powerful bonding-care range is perfect for all hair types and textures and is great for all clients with demanding, processed hair types, who go through multiple salon services such as color, lightening and heat styling. Powered by Citric Acid and Bonding Care complex, expect strength, intense shine, softness and smoothness after every wash.
Joining this iconic line up of award winning, TikTok trending products is the New Acidic Bonding Concentrate Intensive Pre-Treatment - an acidic, rinse-off pre-treatment with Redken’s highest concentration of Bonding Care Complex. With multiple benefits offered in one powerful product, this will be your new healthy hair hero allowing you to Bond In Just one Step!!
The results:
• Visibly repair hair’s strength from the inside & out*
• Increased resilience*
• Hair is 14x smoother after just one use**
• Hair is 2x stronger after just one use***
• Additional strengthening of hair fibres***
So how does it work? The Acidic Bonding Concentrate Intensive Pre-Treatment works as the ultimate step 0 by priming the hair to absorb bonding benefits. Our most concentrated formula, with 14% Citric Acid and Bonding Care Complex, the Pre-Treatment is strengthens the hair fibers and intensely conditions and smooths. For best results, apply to damp hair and leave on for 5-10 minutes. Rinse the Pre-Treat from the hair and then apply a shampoo and conditioner
For severely damaged hair follow with Acidic Bonding Concentrate shampoo and conditioner for intense conditioning, softness and shine.
Finally for the perfect finish, protect the hair with Acidic Perfecting Concentrate Leave-In Treatment for easier, smoother styling, up to 230’C heat protection, as well as reducing the appearance of split ends by up to 78%****
If you’re looking to truly treat your clients damaged hair from the inside out and take healthy hair to the next level you need to incorporate Acidic Bonding Concentrate products into your clients haircare routine. Hailed by top colorist, industry icons, influencers and consumers as a game-changer, this must try range fortifies weakened bonds to improve strength and hair resiliency after a salon bleach or color service. Now you can comfortably support your client’s hair goals without the fear of over-processing, just add Acidic Bonding Concentrate to their haircare regimen for transformative results after every use!
*with continued use of acidic bonding concentrate intensive pre-treatment, shampoo and conditioner versus classic shampoo
**instrumental test on bleached hair vs. Classic shampoo
***repeated grooming test on bleached hair. Pre-treatment + Acidic Bonding Concentrate shampoo and conditioner vs. Classic shampoo
****Visual grading with Acidic Perfecting Concentrate leave in Treatment
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
Understanding the Future of Haircare: From Bond Builders to Biomimetic Hair Science
For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
Learn how to leverage K18 products in your salon services to reverse damage, fortify hair and enhance salon results all whilst boosting your salon profits. Discover our step-by-step instructions for every treatment, from lightening to styling in our handy salon go-to guide!
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
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This policy was last updated on 23rd May 2018
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