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A BRIGHT NEW OUTLOOK FOR BLONDES
Are your clients one of the 62% concerned with darkening and dulling of their blonde hair? As a colourist you are the expert in lifting, toning and glossing but, how can you grow your blonde expertise and continue to build your client satisfaction long after they have left the salon? Redken has the answer. It’s time to discover a bright new outlook that will keep your blonde clients light and bright in-between salon visits.
You are probably aware that Toning care has achieved wide adoption in recent years, with 1 in 2 blondes using a colour enhancing or pigmented shampoo after salon visits however, toning care is not always the right solution to help blonde clients achieve their desired finish. Whilst you may have previously prescribed to your clients a purple pigmented shampoo to help combat blonde brassiness and maintain cooler tones, it may not be the perfect solution for all clients.
Whilst toning care routines such as Redken’s bestselling Color Extend Blondage are perfect for neutralising unwanted yellow undertones and attaining a cooler result, not all clients crave that coolness. More recently there has been a significant shift in clients with more golden blonde tones who seek a warmer, brighter blonde finish.
As soon as your client leaves the salon their blonde is already a magnet for losing lightness and brightness. Faced with dulling agents, grit, pollution and build-up from daily external aggressors, blondes are often fighting a losing battle when it comes to daily maintenance. However now you can further cement your blonde expertise in salon by prescribing a high-performance, science-led aftercare regimen for those clients wanting a bit more brightness .
Introducing NEW Blondage High Bright™, a three-step system from the number one haircare destination for blondes. Powered by a Vitamin C + Brightening Care complex, this trilogy of high-performance hair care products removes impurities that darken, dull and mattify blonde hair for brighter results, instantly.
Designed for blonde clients level 7-10, the Blondage High Bright™ routine makes it easier than ever to help clients lock in their brightest blonde for longer. In clinical tests, 92% of stylists saw a brighter blonde revealed after just one use. Formulated with Vitamin C, known in skincare for its endless brightening benefits, Redken’s patented brightening care complex (including emollients, glycerine and silicones) and chelating agents to help achieve instantly visible results, this aftercare system is the first brightening range on the market to progressively brighten blonde hair, without tonal shift.
The transformative formulas are bottled into a pre-treatment, shampoo and conditioner combo which work in tandem to remove build-up of nasties and dulling agents resulting in sealed cuticles and filled porosity to lock out dullness after just ONE use. Delivering professional results at home, clients can expect an injection of instant brightness with added glossy shine and a silky, conditioned finish
The new hair hero of the line-up is the Pre-Treatment. A true power product, it acts like a magical magnet lifting the pollutants and dulling agents from the cuticle of the hair and prepping the perfect canvas for cleansing with the shampoo.
The routine begins with the pre-treatment applied to damp hair and left to work its magic for 5-10 minutes. Without rinsing, follow with Blondage High Bright™ Shampoo, lather and rinse thoroughly. Lastly, seal everything off with Blondage High Bright™ Conditioner for a silky, illuminate finish!
It’s time to put your salon on the map as the one-stop destination for the ultimate lasting care for every blonde client, whatever their hair type. By offering personalised aftercare prescriptions for instant transformations, you can ensure your client stays as obsessed with their blonde as the day they left the chair.
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Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Latest Posts
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Chantelle: Capital & Me, my self-employed journey & the importance of networking
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
K18 Biomimetic Hair Science vs. Bond Builders
As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
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For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
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Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
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Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Something Old - Something New
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
Skin Cycling 101
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.