Are your clients one of the 62% concerned with darkening and dulling of their blonde hair? As a colourist you are the expert in lifting, toning and glossing but, how can you grow your blonde expertise and continue to build your client satisfaction long after they have left the salon? Redken has the answer. It’s time to discover a bright new outlook that will keep your blonde clients light and bright in-between salon visits.
You are probably aware that Toning care has achieved wide adoption in recent years, with 1 in 2 blondes using a colour enhancing or pigmented shampoo after salon visits however, toning care is not always the right solution to help blonde clients achieve their desired finish. Whilst you may have previously prescribed to your clients a purple pigmented shampoo to help combat blonde brassiness and maintain cooler tones, it may not be the perfect solution for all clients.
Whilst toning care routines such as Redken’s bestselling Color Extend Blondage are perfect for neutralising unwanted yellow undertones and attaining a cooler result, not all clients crave that coolness. More recently there has been a significant shift in clients with more golden blonde tones who seek a warmer, brighter blonde finish.
As soon as your client leaves the salon their blonde is already a magnet for losing lightness and brightness. Faced with dulling agents, grit, pollution and build-up from daily external aggressors, blondes are often fighting a losing battle when it comes to daily maintenance. However now you can further cement your blonde expertise in salon by prescribing a high-performance, science-led aftercare regimen for those clients wanting a bit more brightness .
Introducing NEW Blondage High Bright™, a three-step system from the number one haircare destination for blondes. Powered by a Vitamin C + Brightening Care complex, this trilogy of high-performance hair care products removes impurities that darken, dull and mattify blonde hair for brighter results, instantly.
Designed for blonde clients level 7-10, the Blondage High Bright™ routine makes it easier than ever to help clients lock in their brightest blonde for longer. In clinical tests, 92% of stylists saw a brighter blonde revealed after just one use. Formulated with Vitamin C, known in skincare for its endless brightening benefits, Redken’s patented brightening care complex (including emollients, glycerine and silicones) and chelating agents to help achieve instantly visible results, this aftercare system is the first brightening range on the market to progressively brighten blonde hair, without tonal shift.
The transformative formulas are bottled into a pre-treatment, shampoo and conditioner combo which work in tandem to remove build-up of nasties and dulling agents resulting in sealed cuticles and filled porosity to lock out dullness after just ONE use. Delivering professional results at home, clients can expect an injection of instant brightness with added glossy shine and a silky, conditioned finish
The new hair hero of the line-up is the Pre-Treatment. A true power product, it acts like a magical magnet lifting the pollutants and dulling agents from the cuticle of the hair and prepping the perfect canvas for cleansing with the shampoo.
The routine begins with the pre-treatment applied to damp hair and left to work its magic for 5-10 minutes. Without rinsing, follow with Blondage High Bright™ Shampoo, lather and rinse thoroughly. Lastly, seal everything off with Blondage High Bright™ Conditioner for a silky, illuminate finish!
It’s time to put your salon on the map as the one-stop destination for the ultimate lasting care for every blonde client, whatever their hair type. By offering personalised aftercare prescriptions for instant transformations, you can ensure your client stays as obsessed with their blonde as the day they left the chair.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
If your clients are seeking a radiant blonde free of stubborn warm tones, it’s time to implement a personalised maintenance routine. The milk_shake silver shine and milk_shake icy blond are the toner ranges designed to revive your desired blonde shade and amplify your hair's natural shine.
“I’ll think about it”, “I’m nervous”, “maybe next time” – how many times have you heard your clients say this whilst they've been sat in the salon chair contemplating a color or a lightening service? Did you know that the fear of irreversible damage is the number one reason clients turn down a chemical service in salon?
Bright, bold blondes are a trend that’s always in style but there’s something about these new Summer ’22 blondes that’s hitting different now the world is opening up. Read on for the latest blonde techniques and trends and of course, the best care tips for at-home maintenance.
It’s time to say bye-bye to the icy, cool blonde and welcome to golden blondes. Achieve the soft, summery hues to prepare your clients for the sprint to come with Redken’s latest shade range.
After months of substandard DIY efforts and excessive length, your clients are no doubt buzzing to get back to blonde. We spoke to some of our faves to find out their bold blonde predictions for SS21.
Blonde is a favourite go to for many. With summer well on its way the demand for a brighter blonde from customers has increased. NXT have broken down a step-by-step process of how to enhance dull hair to vibrant, show stopping locks.
Redken has arrived! Discover our Redken range, including their Shades EQ, Color Gels Lacquers & Extreme Range.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
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CHB is committed to protecting your privacy. If we ask you to provide
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CHB may change this policy by updating this page. You should check this
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policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
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Other information we collect
We may collect technical information regarding the type of electronic
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We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
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Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
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We may also share certain data including email addresses (if you are opted
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We require this information to provide you with a service (processing
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When will data be processed?
This data will be processed when your order is picked, packed and
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free prize draw. It will also be used every time we send a marketing
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Any user specific browsing data will be retained for 26 months after you
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You have the right to request a copy of the data we hold about you, or to
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This policy was last updated on 23rd May 2018
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