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Goldwell Unveils Velvet Gradients: A New Dimension of Collaboration, Colour and Creativity

Two blondes sporting gradient looks

Goldwell is turning up the volume on colour with the launch of Velvet Gradients—its bold new campaign, designed by stylists for stylists. Blending vibrant self-expression with global salon ingenuity.

A global stage for artists to collaborate

As Goldwell enters a new era, the brand’s stylist-centric mindset is taken one step further as it puts colour creators at the centre of everything. In the spirit of co-creation, the Velvet Gradients campaign marks the first ever Goldwell Color CoLAB—a coming together of diverse global voices to celebrate colour, creativity and innovation.

Colourists and friends of the brand Salome De Wet, Zachary Norman, Peter Wu, and Neil Barton joined forces with leading forecaster Jane Boddy to unlock new perspectives and create a fresh new colour palette to inspire colourists across the globe.

“With Velvet Gradients we set out to showcase hair artistry and the power of collaboration. It’s incredibly inspiring to witness the result – our Color CoLAB uniting to create looks which shape the future of colour.”
— Bettina Schupp, Vice President Brand Development, Kao Salon Global

A celebration of craft and colour

Goldwell empowers stylists around the globe to explore seamless tonal transitions through the lens of velvet. Bold yet wearable, these colours serve vintage elegance with modern vibes.

The colour story is fuelled by the modern romanticism of catwalks and beauty trends—resulting in looks that combine contemporary edge with a timeless vibe.

Color CoLAB member and trend forecaster Jane Boddy commented: “This campaign is about seamlessly merging boldness with softness. It reimagines a romantic and nostalgic aesthetic but through a modern lens, offering a fresh and updated perspective.”

Learn the Summer Trend 2: Velvet Crush

Velvet Crush hair style before and after

Before

  • Natural level 5
  • Regrowth 5N
  • Mid-lengths and ends 5B

Expert tip

To get a light result on full-head application in the same processing time, use a higher developer lotion of 9% and back-to-back foils on mid-lengths and ends. Once done, use System Developer Lotion 6% (20 Vol.) on the regrowth.

Step 1: Pre-Iightening-and-silverising

Pre-lightening hair

Application

Back-to-back foils with System Developer Lotion 9% (30 Vol.). Then use a lower developer lotion of 6% (20 Vol.) on the regrowth.

Application back-to-back 2–3 cm away from the regrowth

35 ml System Developer Lotion 9% (30 Vol.)

+ 25 g LightDimensions Oxycur Platin

+ 3 pumps BondPro+ Step 1 Protection Serum

Application on regrowth

35 ml System Developer Lotion 6% (20 Vol.)

+ 25 g LightDimensions Oxycur Platin

+ 3 pumps BondPro+ Step 1 Protection Serum

Silverising formula, regrowth

40 ml System Developer Lotion 2% (7 Vol.)

+ 10 ml Colorance 9N

+ 10 ml Colorance 10BG 1D

Silverising formula, ends

40 ml System Developer Lotion 2% (7 Vol.)

+ 10 ml Colorance 10BA

+ 10 ml Colorance 10BG

Step 2: Colour

Daylight

Apply the formula to the midshaft first to establish a brighter zone and prevent darker formulas from overlapping during the technique.

Applying daylight colour

Ancient Gold

Apply on the regrowth with a slight merge in

applying colour for ancient gold

Bellini

Apply on ends and lightly merge with 2B.

applying colour for bellini look

The Product

The Velvet Gradients looks are created with LightDimensions—Goldwell’s next-generation lightening technology—System Developer with its unique Bond Pro+ bond repairing technology, and Colorance, offering multifaceted colour while keeping hair looking and feeling healthy.

Supporting Offers (July–August 2026)

We’re supporting this innovation over July–August with these fantastic offers so you can recreate and offer this on-trend service to your clients:

Goldwell Colour Tubes 4 for £8 each

Goldwell Colorance Gloss Tones 3 for £6 each

Goldwell System Developer 2 for £8 each

Goldwell Oxycur Bleach 2 for £14.50 each

Offers run from July–August 2026.

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