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Goldwell Elumen - Dare to colour differently!

Two gorgeous hair colours

If you’re a freelance stylist looking for the industry’s best kept colour secret to offer to your clients - it’s time to meet your next game-changer: Goldwell Elumen.

Loved for its vibrancy, shine, and zero damage promise, Elumen is a completely unique hair colour line, that delivers intense, dimensional colour results - without peroxide, ammonia, or oxidative damage.

It lasts as long as a permanent colour, yet feels like a conditioning treatment, and it’s perfect for new/tourist clients as there is no patch test is required!

💡 Why Elumen?

Goldwell Elumen isn't just another hair colour – Since 2001 it has been a groundbreaking innovation in the professional hair artistry.

Key benefits:

  • ✅ Ammonia-free, oxidative-free, and damage-free
  • ✅ Up to 100% grey coverage (with @NN shades)
  • ✅ Vegan formula, with up to 95%-99% naturally derived ingredients
  • ✅ No patch test required*
  • ✅ Up to 76% more colour intensity, up to 37% more shine, and 20% longer durability compared to oxidative permanent colour**

*Patch testing still recommended if your client has reacted to oxidative dyes in the past.
**Based on a chroma measurement compared to representative shades of competitor’s oxidative colours

✨ What’s inside the magic?

Elumen is a “physical” colour that works entirely without oxidising but still achieves spectacular colour results.

It uses HDmax Technology, a system of direct dyes that physically anchor colour deep into the hair shaft with the Magnet Effect - for results that shine, last, and feel amazing. No lifting, no compromise.

🎨 Shades for days: Colour families you’ll love

From natural to playful, Elumen’s intermixable range has you covered.

🔥 Elumen Warms

Think golds and reds with sun-drenched glow. Gorgeous for clients craving warmth or dimensional brunette tones.

❄️ Elumen Cools

Chic silvers, ashes, and pearls for clients looking for polished, high-fashion finishes or perfect blonde toning.

🌈 Elumen Pures

Paintbox-brights that can be used as-is or to intensify any formula. Perfect for creative looks, festivals, and fearless colour lovers.

⚡ Elumen NN Shades

Your go-to for up to 100% grey coverage on natural levels 4–9.
Pro Tip: Mix NN shades with Warms or Cools for a dimensional finish. Use Elumen Clear to dilute or boost shine without colour change.

📋 Elumen in action: How-to services

🌟 Full-Head Colour

Use Cools or Warms to refresh, enhance or totally transform. Apply to dry or towel-dried hair.

🌟 Grey Coverage

Use NN shades solo or in a 50:50 mix with tonal shades.

Formula Tip:

  • 25ml NN + 25ml Warm/Cool = Up to 60% grey
  • 35ml NN + 15ml Warm/Cool = 60–100% grey

🌟 Blonde Toning

Apply lighter Cools and Warms on levels 8–10. Use Elumen Clear to adjust vibrancy or shine.

🌟 Creative Techniques

Use Elumen Pures + optional Thickener for freehand looks. Always finish with Elumen Lock to seal in vibrancy.

🔧 Your pro Elumen toolkit

  • Elumen Prepare - Essential product, for better pigment deposit
  • Elumen Lock - Essential product, to lock in colour and shine
  • Elumen Return - to remove, soften or adjust intense results
  • Elumen Clean - for easy skin stain removal
  • Elumen Care Line - extends colour brilliance up to 12 washes longer

Hair being done using Goldwell Elumen products

🎯 Ready to go bold with Elumen?

Whether you're refreshing greys, reinventing blondes, or pushing creative boundaries, Goldwell Elumen lets you deliver unforgettable colour results without compromising hair integrity.