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Goldwell Elumen - Dare to colour differently!
If you’re a freelance stylist looking for the industry’s best kept colour secret to offer to your clients - it’s time to meet your next game-changer: Goldwell Elumen.
Loved for its vibrancy, shine, and zero damage promise, Elumen is a completely unique hair colour line, that delivers intense, dimensional colour results - without peroxide, ammonia, or oxidative damage.
It lasts as long as a permanent colour, yet feels like a conditioning treatment, and it’s perfect for new/tourist clients as there is no patch test is required!
💡 Why Elumen?
Goldwell Elumen isn't just another hair colour – Since 2001 it has been a groundbreaking innovation in the professional hair artistry.
Key benefits:
- ✅ Ammonia-free, oxidative-free, and damage-free
- ✅ Up to 100% grey coverage (with @NN shades)
- ✅ Vegan formula, with up to 95%-99% naturally derived ingredients
- ✅ No patch test required*
- ✅ Up to 76% more colour intensity, up to 37% more shine, and 20% longer durability compared to oxidative permanent colour**
*Patch testing still recommended if your client has reacted to oxidative dyes in the past.
**Based on a chroma measurement compared to representative shades of competitor’s oxidative colours
✨ What’s inside the magic?
Elumen is a “physical” colour that works entirely without oxidising but still achieves spectacular colour results.
It uses HDmax Technology, a system of direct dyes that physically anchor colour deep into the hair shaft with the Magnet Effect - for results that shine, last, and feel amazing. No lifting, no compromise.
🎨 Shades for days: Colour families you’ll love
From natural to playful, Elumen’s intermixable range has you covered.
🔥 Elumen Warms
Think golds and reds with sun-drenched glow. Gorgeous for clients craving warmth or dimensional brunette tones.
❄️ Elumen Cools
Chic silvers, ashes, and pearls for clients looking for polished, high-fashion finishes or perfect blonde toning.
🌈 Elumen Pures
Paintbox-brights that can be used as-is or to intensify any formula. Perfect for creative looks, festivals, and fearless colour lovers.
⚡ Elumen NN Shades
Your go-to for up to 100% grey coverage on natural levels 4–9.
Pro Tip: Mix NN shades with Warms or Cools for a dimensional finish. Use Elumen Clear to dilute or boost shine without colour change.
📋 Elumen in action: How-to services
🌟 Full-Head Colour
Use Cools or Warms to refresh, enhance or totally transform. Apply to dry or towel-dried hair.
🌟 Grey Coverage
Use NN shades solo or in a 50:50 mix with tonal shades.
Formula Tip:
- 25ml NN + 25ml Warm/Cool = Up to 60% grey
- 35ml NN + 15ml Warm/Cool = 60–100% grey
🌟 Blonde Toning
Apply lighter Cools and Warms on levels 8–10. Use Elumen Clear to adjust vibrancy or shine.
🌟 Creative Techniques
Use Elumen Pures + optional Thickener for freehand looks. Always finish with Elumen Lock to seal in vibrancy.
🔧 Your pro Elumen toolkit
- Elumen Prepare - Essential product, for better pigment deposit
- Elumen Lock - Essential product, to lock in colour and shine
- Elumen Return - to remove, soften or adjust intense results
- Elumen Clean - for easy skin stain removal
- Elumen Care Line - extends colour brilliance up to 12 washes longer
🎯 Ready to go bold with Elumen?
Whether you're refreshing greys, reinventing blondes, or pushing creative boundaries, Goldwell Elumen lets you deliver unforgettable colour results without compromising hair integrity.
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