By Nicola Chamberlain - L'Orèal Professionnel Paris, Wholesale Education Manager
Hair looking brassy? Need a solution? Lets first clear up a myth! Purple shampoo works to neutralise brassiness on all hair types? Wrong!
Purple will only neutralise yellow reflects for clients with blonde to platinum blonde hair. So here’s a solution for all hair levels 5-10.
Chroma Crème! A Professional range of shampoo’s to provide colour correction and care, neutralising unwanted warm reflects. Purple for unwanted yellow reflects. Blue for unwanted orange reflects. Lets take a look at how it works.
Chroma Crème is a range of professional neutralising cream shampoos made with exclusive technology. The professional tailored dyes help to neutralise unwanted warm reflects, but it is now available our most caring formula. This is due to the co-emulsion technology with 10x smaller caring agents targeting the most damaged and porous areas.
Purple will help to neutralise yellow reflects on blonde to platinum blonde. Blue will help to neutralise orange reflects on light to medium brown hair.
The Chroma Crème range has a creamy formula that instantly neutralises unwanted warm reflects. This leaves the client’s hair feeling soft and providing it with a radiant and shining colour.
Let’s have a look at which of the Chroma Crème shampoos are best suited for your client’s hair colour…
So now we have the perfect solution to correct those brassy tones on all hair levels from 5-10, shop in-store or online at Capital Hair and Beauty.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Bright, bold blondes are a trend that’s always in style but there’s something about these new Summer ’22 blondes that’s hitting different now the world is opening up. Read on for the latest blonde techniques and trends and of course, the best care tips for at-home maintenance.
As hair colour tastes change, why would you choose an ammonia free permanent hair colour? Looking for a softer multi tonal result? Worried about the effect of ammonia on the hair? Worry no more…
The world is awash with colour as we embrace the new normal. Here we speak to some of the best in the industry to find out the colours your clients will be craving this summer.
Autumn/Winter 2017. We harvest the past for the best looks, attitudes and craft techniques. We then reinvent and reinterpret them for forward-looking, daring premium styles.
The blorange hair colour trend is taking social media by storm! This sweet shade, named after its hybrid of blonde and orange and taking fruity inspiration from the blood orange, has been named the hair colour of 2017 by BuzzFeed.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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