Help Your Clients Protect Their Hair Colour On Holiday

Travel-Size Hair Colour Protection Essentials to Recommend to Clients This Holiday Season

As a hair professional, customer happiness is one of the most important parts of the job. And what better way to keep your clients satisfied than making sure they have great hair days while away?

When it comes to holiday hair colour protection, this is where your expertise can really shine. Between heightened UV exposure, chlorine, salt water and heat styling, hair is under constant stress while they’re on vacation – no matter how relaxed they feel on that sun lounger.

With the right products, not only will your hard work last longer, but your client’s time and money will be protected. Clever retailing of colour-safe travel-size essentials can extend the life of their colour, reinforce your role as a trusted professional and boost your revenue. Read on for our top tips.

Quick Refresh: Why Is Hair Colour at Risk on Holiday?

Before you can recommend the right products, it helps to understand what your client’s hair is up against.

Explaining these to customers is key to getting buy-in and helping them understand why colour protection is so essential while abroad:

Travel-Size Holiday Essentials Every Client Should Pack

The good news for clients is that effective holiday haircare is entirely possible. Travel-size products can not only be retailed as convenient testers, but also as an easy way to bring their colour protection routine along with them – even when they’re packing light.

We’ve gathered some of our top recommendations for professional, colour-safe travel miniatures. Here’s how to guide your clients and help boost your revenue as we head into the holiday season:

Goal: Colour-Safe Cleansing

Using the right shampoo and conditioners is just as important on holiday as it is at home. Recommend these colour-safe options in handy mini size to keep hair colour fresh and vibrant:

• Color Wow Color Security Shampoo & Conditioner (75ml): 100% clean, residue-free and sulphate-free to preserve hair colour and prevent dullness.
• K18 Damage Shield Protective Shampoo & Conditioner (53ml): A pH-optimised formula to reduce excess swelling of the hair cuticle and protect hair colour.

Pro Tip: Clients might want to reach for hotel shampoos, but this can easily strip colour and dry out their hair. Recommending a travel-size, colour-safe alternative means protecting both tone and condition.

Goal: UV and Humidity Protection

For colour clients, sun exposure on holiday is both a blessing and a curse. Help your clients enjoy those warming rays with added peace of mind that their colour is protected by recommending these products:

• Color Wow Pop & Lock (12ml): An ultra-light, non-greasy formula designed to protect against UV rays and colour fade by sealing the outer cuticle layer flat.
• Color Wow Dream Coat Supernatural Spray (50ml): Formulated with next-level humidity-blocking technology, forming an invisible, hydrophobic matrix that repels moisture.
• Color Wow Extra Strength Dream Coat (50ml): An award-winning formula with waterproofing technology to prevent humidity from affecting your client’s style and colour.
• Color Wow Money Mist (50ml): An ultralight spray with UV protection that also conditions and detangles the hair.

Pro Tip: Pitch this as your client’s essential colour protection, helping to shield their hair colour from UV, humidity and environmental stress.

Goal: Anti-Metal and Chlorine Protection

Heavy metal build-up from hard water, and chlorine from dips in the pool, are a hidden cause of colour change on holiday.

Chlorine not only oxidises artificial dye molecules, causing the cuticle to open and making hair colour vulnerable to fade, but it also reacts with the copper found in water, forming a green mineral compound that can tint lightened hair. These products will be your client’s saving grace:

• Color Wow Dream Filter (50ml): A 3-minute detox that removes minerals and hard water residues which can dull or distort colour.
• L’Oréal Metal Detox Oil (30ml): Suitable for daily use on towel-dried hair, helping to remove metal deposits from the hair and reducing hair breakage.

Pro Tip: This step is often overlooked, making it a powerful way to show expertise and add value to your recommendations.

Goal: Hydration and Repair

Sun, sea and heat all dehydrate the hair, which accelerates colour fade. These products will help to put the brakes on:

• Color Wow Money Masque (50ml): A deeply conditioning hair mask suitable for all hair types, penetrating deep into the hair to strengthen and repair.
• L’Oréal Absolut Molecular Repair Leave-In Mask (30ml): A lightweight leave-in formula that swiftly penetrates the hair fibre to restore strength and shine.
• Briogeo Don’t Despair, Repair! Mask (59ml): A conditioning mask that gets to work in just 10 minutes, delivering protein and moisture to repair the hair.

Pro Tip: Recommend these as a “reset step” after sun or swimming – the perfect way to wind down and restore their hair before heading out again for the evening.

Goal: Heat Styling Protection

For your clients, getting the perfect holiday looks often means an increase in heat styling. Combined with the added pressure of UV rays and chemical damage from pool and seawater, this can have an impact on colour fade and damage.

Retail these as the latest heat protection products they should have handy in their toiletry bag:

• K18 HeatBounce (47ml): Leave-in, conditioning heat protectant that penetrates deeply into the hair’s inner cortex for next-level protection.
• Color Wow Money Mist (50ml)
• Color Wow Dream Coat Supernatural Spray (50ml)

Pro Tip: Many clients already understand the value of heat protection. The key is linking it to colour longevity and the other factors that make it even more vital on holiday.

Goal: Shine and Finish

Healthy-looking colour is as much about enhancing shine as it is about protecting tone. With the impact of heat and environmental factors, these styling products will help to keep your client’s hair glossy on holiday:

• L’Oréal Vitamino Color Spectrum Glass Shine Oil (30ml): Coats the cuticle surface to deliver ultimate colour protection and a glassy shine.
• Color Wow Pop & Lock (12ml)

Pro Tip: These products are the finishing touches that keep colour looking fresh, giving your client a flawless look without the need for a full restyle.

Building a Colour-Safe Holiday Haircare Routine for Clients

When it comes to protecting their hair colour on holiday, your clients likely want quick, simple and easy-to-follow routines they can seamlessly integrate with their plans.

One way to position holiday haircare is to consider a three-part approach: colour protection before, during, and after their time away. Here’s a quick look at what that could mean for them:

• Before Holiday (Prep & Protect): Set a strong foundation by strengthening the hair and removing any existing build-up that could affect colour.
• During Holiday (Maintain & Shield): Maximise this time by using colour-safe cleansing, UV defence and styling products to maintain tone and keep colour fresh throughout the trip.
• After Holiday (Repair & Restore): Keep the colour protection going by focusing on rebuilding strength and restoring moisture for shine and hydration.

The Answer to Holiday Colour Protection That Works

Holiday haircare can be seen as an extension of your salon services, helping your clients make the most of their fresh colour before, during and after their vacation. The colour you create in the salon is only as strong as the care routine that follows it, especially when client hair is exposed to sun, sea and chlorine.

By retailing these targeted, travel-size minis, you’ll be helping clients maintain their colour when it really counts, building trust and protecting your work.

You can find all of these luxury travel hair products and more in your nearest store now, as well as online, including handy travel-size kits for simple retailing. And for more tips, tricks and exclusive updates, be sure to sign up for our email newsletter!