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Discover the Science Behind Color Wow Youth Juice
Innovation has always been at the heart of Color Wow's product development.
Before any new formula reaches the market, it undergoes rigorous clinical trials, professional assessments and independent performance studies. Youth Juice is one of the brand's latest breakthroughs and here's the science behind it.
Youth Juice is a major breakthrough from renowned chemist Dr. Joe Cincotta, whose innovative Color Wow formulas have garnered well over 100 industry awards.
From the most advanced temporary root cover-up to the first-ever frizz fighter with genuine humidity-resistant technology, Dr. Joe's partnership with Color Wow founder and CEO Gail Federici has had a profound impact on the hair care industry for more than three decades.
While it is Dr. Joe’s hallmark as a hair chemist to only create products that ensure optimal hair wellbeing, Youth Juice is a whole new approach to proactively boosting the lush, supple, youthful quality of your hair.
Why Stylists Should Be Talking About Scalp Health
Scalp health is becoming an increasingly important part of the salon consultation, with more clients asking about shedding, hair density and long-term hair quality.
Youth Juice gives professionals a science-backed recommendation they can confidently introduce during consultations. For clients looking to maintain healthier-looking, more resilient hair over time, it offers an easy daily homecare routine that complements in-salon services while creating an additional retail opportunity for the salon.
The Science Behind Youth Juice
Designed to help keep hair in its prime, Youth Juice is a colla"genius" power-packed serum that helps preserve, protect and promote collagen, which is critical to maintaining and improving your strands.
Did you know?
The scalp loses collagen at a much faster rate than the skin on the face, making it important to start supporting scalp collagen even earlier than many people begin an anti-ageing skincare routine.
According to Dr. Joe,
"Our extensive research confirms the direct correlation between diminished scalp collagen and diminished quality of the hair strands being produced in the hair follicles.
As scalp collagen degrades (from chronological ageing or free radical damage), hair follicles shrink and become rigid, and the strands being produced become finer, brittle, less supple and resilient. Also, the follicles' grasp on strands is weakened, leading to increased shedding and hair thinning."
Following years of extensive research and laboratory analysis, Dr. Joe developed a formula designed to help promote collagen levels.
Bringing the Science into Client Consultations
Many clients notice increased shedding, finer strands, or reduced density without understanding what's happening beneath the surface.
Understanding the relationship between scalp collagen and hair quality gives stylists another way to educate clients during consultations. Rather than simply recommending a scalp serum, professionals can explain why maintaining scalp health is important and how taking a preventative approach today may help support healthier-looking hair tomorrow.
Youth Juice Key Ingredients
"Based on our findings about the critical relationship of scalp collagen and optimal hair quality, we took an advanced approach in developing Youth Juice.
"In addition to DHT inhibitors like Saw Palmetto and Procapil and vasodilators such as Niacinamide, Arginine and Caffeine, we included powerful antioxidants such as Pycnogenol, Amla Extract and a proprietary hydrolyzed yeast protein—all clinically proven to protect collagen from free radical degradation as well as help stimulate collagen renewal."
Quickly absorbed, Youth Juice leaves no sticky or greasy feel. The formula is vegan, and unlike many scalp serums, it contains no oils, no silicones, no alcohol, no fragrance.
What to Expect
In a 28-day trial*, Youth Juice users reported a major change in the quantity and quality of their hair.
- 90% reported their scalp feels healthier
- 90% said hair feels more resilient
- 93% said their scalp is more hydrated
- 87% noted hair feels stronger
- 87% said their scalp is less irritated
- 80% reported hair feels thicker
Invivo clinical study of 30 volunteers over 28 days.
(Recommended usage: 90 days.)
Dr. Joe's Recommendation
Using a few drops of Youth Juice daily helps keep the scalp in optimal condition to promote hair growth and help ensure thick, glossy strands.
"It's effortless, not greasy, powerfully effective... there's really no excuse not to Juice."
Supporting Clients Beyond the Salon Chair
Scalp health doesn't stop when clients leave the salon. By recommending a simple daily routine with Youth Juice, you can help clients maintain healthier-looking, more resilient hair between appointments.
Available to purchase in-store, Youth Juice is an easy addition to your retail offering for clients concerned about shedding, scalp health, or maintaining thicker, stronger-looking hair over time.
To find out more about Youth Juice and the rest of the Color Wow range, speak to your local store team or browse the full collection online.
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