L’Oréal Professionnel have streamlined the Serie Expert collection to keep only the best of the best, resulting in a professional range that offers an exclusive level of performance, for every hair type. L’Oréal Professionnel have been working alongside their most expert scientists and hair artists, testing and selecting the top performing technologies to deliver the best technical performance for every service – colour, balayage, lightening…
Another of the big changes implemented is the introduction of more sustainable packaging for the Serie Expert range, with plastic bottles being made from up to 95% recycled plastic*. The packaging is produced under CO² neutral manufacturing conditions in their European plant, alongside an industrial water recycling loop in the main factory in Europe.
New look and feel
L’Oreal Professional Paris:On top to re-connect us to our heritage brand.
Gold Quinoa & Protein: Isolated, just after the franchise, inspired by new Skincare brands.
Professional Shampoo: Associated to the professional usage, the benefits and hair type, are clearly indicated.
Serie Expert: It becomes the signature as all premium collection.
With up to 8 weeks protection from colour fade*, this is the ideal choice for your clients with coloured hair. Vitamino Color also adds up to 6x more shine so coloured hair can look as radiant as ever. *instrumental test shampoo and conditioner
For clients with damaged hair, Absolut Repair can help make the hair softer and much more manageable. Surface damage is reduced by up to 77% and helps the hair become 7x shinier*. *shampoo + instant resurfacing masque after 5 applications
Blondifier helps replenish and smooth the hair fibres allowing blondes to get the love back for their hair. It helps enhance the multidimensional shine of your blonde hair, leaving it feeling fully nourished and radiant.
This range is ideal for clients with blonde, white or grey hair as this purple shampoo and conditioner help fight off brassy tones. It is enriched with anti-yellowing agents, helping keep your clients colour in the best condition. The magnesium inside helps neutralise the hair and counteracting any unwanted tones.
Innovation is always at the forefront of L’Oréal Professionnel Paris’ mission. Metal Detox is the new pre-colour treatment before any colour , balayage and lightening service and is based on 7 years of research.
These products can be used on all of your colour clients, on any hair type and with any brand. Metal Detox prepares the hair for the colour service, by cleansing the hair of excess copper metal before the colour service, with the added bonus of up to 87% less breakage*. Colour is more true to tone, brighter and has serious shine. *Combining test, Pre-treatment, shampoo and masque vs classic shampoo on bleached hair.
Brand new innovation
There are 3 products in the Metal Detox range: a pre-treatment spray, shampoo and a mask. The spray helps to neutralises excess copper in the hair before the colour service. Metal Detox Shampoo cleanses the hair after the services while the mask helps prevent new particles from returning to your client’s hair. The star ingredient behind Metal Detox is Gliacomine which is a small enough molecule that can de-active and neutralise the metal in people’s hair.
Everyone is talking about the new and improved Serie Expert… you don’t want to miss out on it! Purchase this exciting new innovation by L’Oréal Professionnel Paris today to enhance your service and provide exceptional colour results for your clients.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
Understanding the Future of Haircare: From Bond Builders to Biomimetic Hair Science
For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
Learn how to leverage K18 products in your salon services to reverse damage, fortify hair and enhance salon results all whilst boosting your salon profits. Discover our step-by-step instructions for every treatment, from lightening to styling in our handy salon go-to guide!
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
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CHB is committed to protecting your privacy. If we ask you to provide
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CHB may change this policy by updating this page. You should check this
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policy is effective from 21st May 2018.
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When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
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Other information we collect
We may collect technical information regarding the type of electronic
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and also which pages of the site are visited and for how long. This is
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We also use CCTV in our stores for the security of our employees and customers.
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Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
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Browsing behaviour data is collected and analysed to see how well our
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Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
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We require this information to provide you with a service (processing
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When will data be processed?
This data will be processed when your order is picked, packed and
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free prize draw. It will also be used every time we send a marketing
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Any user specific browsing data will be retained for 26 months after you
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You have the right to request a copy of the data we hold about you, or to
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This policy was last updated on 23rd May 2018
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