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Warm Up Your Blondes For Spring
WARM UP YOUR BLONDES FOR SPRING
It’s time to say bye-bye to the icy, cool blonde and welcome to golden blondes. Achieve the soft, summery hues to prepare your clients for the sprint to come with Redken’s latest shade range – the NEW Shades EQ Bonder Inside Golden 10’s.
The search term “Caramel Honey Blonde Hair” has risen by +240% over the past 12 months. Alongside this, the warm blonde posts have begun taking over our social feeds with top colourists revealing golden tones are the secret to their luminous blondes formulas.
LIQUID GOLD AT YOUR FINGERTIPS
Give your client’s the warm summery hair with Redken’s NEW Shades EQ Bonder Inside Golden Blondes range. Developed with built in bonding technology for strength protection and shine, Shades EQ Bonder Insides’ one-step acidic liquid formula will give your clients the true-to-tone golden looks whilst protecting the strength of their sensitized hair.
Discover the NEW Redken Shades EQ Bonder Inside Golden Blondes Range
The Golden Blondes are high level blonde shades that deliver sun-drenched results whilst uplifting light reflectivity on all hair types & textures. The new level 10 shades are:
• 010WG – Iced Pina
For an ultra-warm, honey blonde
• 010G – Lemon Icing
Perfect for a soft, buttery blonde
• 010NW – Honey Gold
Our newest shade family for a warm, balanced blonde
Why Redken’s Blond Boss’ LOVE the Golden 10s
“I absolutely LOVED using the new shades. If you’re looking for golden hues that add insane shine and balance to your clients colour these shades are for you. They’re so delicate and creamy whilst adding just the right amount of warmth. I know they’re already going to be a staple for me and my clients especially as we lighten our way into summer, giving beachy blonde vibes” - Tia Lambourn @tialambourn_hair
“The new Golden Blondes deliver the perfect glow that ever blonde deserves! 010WG is my go-to for that perfect sparkle that every blonde desires” - Emily Mander @emilymanderhair
GET THE LOOK: Warm Nectar Blonde Tip-out by Emily Mander
• Zone 1: Shades EQ 60g 05N +30g 06NB + Processing Solution
• Rinse
• ABC Shampoo & Conditioner
• Flash Lift Bonder Inside + 20 vol Pro Oxide. - Usual placement / textured wave
• Global Gloss: Shades EQ Bonder Inside 30g 010WG + 30g 09AA + 10g 010AG
• Acidic Bonding Concentrate Shampoo + Acidic Concentrates Treatment + Acidic Bonding Concentrate Conditioner
• Shades EQ may appear dark at first as it is made from a combination of Direct and Oxidative Dyes. Trust the process and allow for the full 20 minute development time.
• Always remember to perform an Allergy Alert Test before application
• Always mix Shades EQ Bonder Inside with Shades EQ Gloss Processing Solution or Shades EQ Gloss to Gel Developer in a 1:1 ratio
FAQ’s
WHAT IS THE TONAL BREAKDOWN OF THE NEW LEVEL 10 SHADES?
• 010NW: Gold + brown to tan background (.03)
• 010G: Yellow + brown to tan background (.3)
• 010WG: Yellow/Orange + brown to tan background (.33)
WHO IS SHADES EQ BONDER INSIDE FOR?
Shades EQ Bonder Inside can be used for all hair types and textures. It is a premium range specialized for clients with sensitized hair.
CAN YOU MIX SHADES EQ AND SHADES EQ BONDER INSIDE TOGETHER?
Yes, you can mix the two technologies together, however, the bonding effect will be diminished.
SHOULD I USE AN ADDITIVE WITH SHADES EQ BONDER INSIDE?
Given Shades EQ Bonder Inside contains a built-in bonding agent, additional bonding additives are not necessary.
CAN I MIX THE GOLDEN 10’S SHADES WITH SHADES EQ BONDER INSIDE 000 CRYSTAL CLEAR?
Yes, the new Shades EQ Bonder Inside Golden 10’s shades can be mixed with Shades EQ Bonder Inside 000 Crystal Clear. This will dilute the toning effect and provide a sheer result.
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