Social media has solidified its position as the primary marketing tool for brands of all kinds, from your favourite burger place to the trendiest high street clothing store. For hair and beauty professionals, whether freelance or salon-based, social media offers a captivating window into your creations, your work processes, and your popularity. To put it simply, in 2023, running a successful business without a social media presence is a missed opportunity. Let's take a quick tour of the most popular social media platforms.
Each social media platform serves a unique purpose:
Instagram: Renowned as the platform for showcasing your work, Instagram's Highlights section is the ideal place to display your menu, treatments, and pricing information. It's always at the top of your account page. Use Stories to share real-time updates, offers, and last-minute availability.
Top Tip: Encourage clients to tag you in their posts showcasing your work or writing reviews. Share these posts to your Stories with a thank-you comment.
Facebook: Facebook offers community groups and support, making it an excellent platform for seeking advice from peers and sharing thoughts along with your work. Set up a business page for clients to message you, make bookings, and leave reviews. It's also a place to connect with like-minded individuals. Facebook owns Instagram, ensuring easy cross-sharing between the two platforms.
Top Tip: Enable bookings via Facebook to streamline your scheduling and messaging in one place.
TikTok: TikTok is the go-to platform for fun and creativity. It's relatively new compared to others, making it easier to stand out. You can rapidly grow a following on TikTok by showcasing your work, sharing tutorials, and engaging with your audience through short videos.
Pinterest: Pinterest is evolving to support small creative businesses. It now offers video capabilities, allowing you to share mini-tutorials and the creative process behind your work. Focus on quality and use location-specific keywords to attract local clients.
YouTube: YouTube is the place to build your personal brand and reach a global audience. It's a fantastic platform for showcasing your personality and expertise.
Consistency is Key
Regardless of the platform you choose, consistency is essential. Stay on top of your message and always respond to anyone who contacts you. You don't have to post every day, but aim to commit to a consistent posting schedule, such as three times per week. Keep your clients informed about new services and share your work regularly.
Time Management
Social media never sleeps, but you do! Dedicate time each month to create content in batches. Plan ahead for upcoming events or clients, and schedule your posts in advance. Tools like Canva, Unfold, Tezza, Planoly, and Unum can help you create and schedule content efficiently.
In 2023, social media remains a dynamic and indispensable tool for hair and beauty professionals. Embrace the platforms that best align with your brand and style, and leverage their power to connect with clients, showcase your work, and establish your online presence.
Social media is great for building a better relationship with your clients. However, it’s still important to be aware of how social media can have both positive, and negative effects.
Read our guide to help your salon have ‘the daddy’ of all Father’s Days by reaching a new market, promoting your treatments for men and turning gift sales into regular clients.
Consultations are not only a legal requirement before treatment, but also an opportunity to discover what your client wants, along with possible contraindications, and achieve the perfect end result.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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