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New season, new services – post lockdown
If there’s one industry that knows what resilience is, it’s the hair and beauty industry. It’s also an industry that enjoys incredible client loyalty. Now, with spending on nailcare, bodycare, haircare and aromatherapy on the rise, it’s important to review your service menus, to ensure they’re meeting the demand for Post-Covid pampering.
The eyes have it
It looks like masks are going to be part of our everyday for many months to come, so it goes without saying that women and men are going to want their eyes to look impactful while they’re the only thing on show.
For those who want their lashes to do all the talking above-mask, then lash extensions, lifts and treatments are the way to go. You can expect your clients to be asking for bigger, more voluminous lashes or just wanting a bit of oomph adding to their natural lashes. There’s already been a revival for coloured mascaras so you can fully expect this to cross over into your lash extensions offering.
As well as vanity, there’s also a wellness angle to offering eye treatments; your clients have been spending countless hours in front of computer screens emitting damaging blue light, so think about offering treatments that will hydrate the eye area and reduce the appearance of fine lines.
Above the mask
In the beauty industry we often talk about how brows frame the face, but that’s also where we show all the stresses and strains of the day. So, you can imagine how tired and furrowed some of your clients’ brows and foreheads are right now! Think about treatments that improve the appearance of these lines and also encourage your clients to relax a little. You could mix a light exfoliating facial with some facial massage, or if you’re qualified, you could add in some brow-lifting Botox.
And then of course, there’s the eyebrows themselves; while microblading is definitely still an option, the trend for brow lamination is set to grow and grow. While the Instagram trend for ‘soap brows’ – eyebrows that are full and swept up to show their length, with an almost ‘glued-on’ appearance – is at an all-time high, brow lamination offers a more permanent approach for those who want to make an impact.
Zooming in
After months of sitting in on Zooms many of us are feeling like we could do with a little tweak here and there. Bookings for Botox are set to rise, as people are noticing how undefined their jawlines are looking and how their fine lines seem so much deeper via a laptop screen. Think about offering package deals where clients can come in for a dose of definition, whether that’s a series of facial massages, Botox or collagen-boosting treatments.
Feet first
While our feet are rarely on show in the aforementioned Zooms, that might be part of the reason why they have been thoroughly neglected over the past year. Show your clients that their toenails are just as worthy of beautification as their fingernails and compile a mini menu of foot treats that they can enjoy back to back. The fact that your clients have felt neglected for so long means that they are going to be looking for lengthier doses of pampering. Put simply, it’s going to be a while before they’re looking for a ‘quick’ anything post-Covid!
Something extra
If you’re certain that your current menu is strong and ticks all the boxes then take a minute to analyse each aspect of the client journey for each service. Is there something more you could be doing? Are your consultations in-depth or just a quick 5-minute chat? Is your treatment room creating the right ambience from the second a client walks in?
Clare Varga, head of beauty trend forecasting at WGSN, says we are going to see a time where clients adopt a ‘pick and mix’ approach. This is the reason why you need to remember that many of your clients will have missed this time with you, so make it memorable.
There’s more
Have you checked out our guide to dealing with maskne? It’s definitely going to be an ongoing issue, so perhaps that’s another service you can consider when you reopen? We’ve also got a wide range of blogs to help you reopen with ease, and don’t think we’ve forgotten about nails. Next to lashes, nail art is going to be a huge avenue for clients wanting to express their style; check out our SS21 nail guide here!
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
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As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
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For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
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Learn how to leverage K18 products in your salon services to reverse damage, fortify hair and enhance salon results all whilst boosting your salon profits. Discover our step-by-step instructions for every treatment, from lightening to styling in our handy salon go-to guide!
What is K18 and how does it work?
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
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And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
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If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
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Simple swaps this Veganuary
Start Small: It can be overwhelming to transition to fully vegan products overnight. One simple swap you can make is changing your hair brushes and combs to those made from natural materials such as bamboo (link to bamboo page) or wood. Not only are these products sustainable and eco-friendly, but they also help reduce static hair and promote healthy shine. Another easy swap for your salon or personal use is choosing cruelty-free and vegan nail polishes from brands like The Manicure Company. Ethically made and with an unwavering commitment to being a vegan and cruelty-free brand, Zero Gel Polish is widely available at our stores and comes in a vast array of colours. These small changes can make a big difference