Menu
Father's Day marketing ideas for your salon
Father’s Day is on Sunday 19th June and it’s a great opportunity to reach a new market, showcase your treatments for men and to turn gift sales into regular clients. Read our guide to help your salon have ‘the daddy’ of all Father’s Days.Get Women Involved:
Women are the main buyer of Father’s Day gifts so target them in your advertising and mention Father's Day when clients visit you. Don't just run Father's Day promotions on 19th June, make the most of the occasion by running them for a week or longer. During this time, consider providing incentives for female clients to tempt them to spend at your salon, such as a discount off men’s treatments when she spends a certain amount on treatments or retail products for herself.
Gift Cards:
These are always appealing to clients as they are an easy way to treat a loved one while giving them a choice of treatments. They are also upfront payment for you so make sure you stock plenty and keep a stack in clear view where you take payment. Read our guide on how to sell more gift cards.
Retail Products:
Display all retail products in clear view, with labels facing out. Use posters or banners saying something like 'ideal gifts for Father's Day.' Put together gift bags of men’s retail products, for example, shaving cream, cologne and nail clippers, and make packaging look attractive. Find tips for selling more retail products.
Packages:
Create the ideal Father’s Day packages by grouping together treatments that focus either on the client’s appearance (a haircut and shave) or on relaxation (a massage and facial). Bear in mind, a first timer may be nervous about coming into a salon so consider offering a treatment package where they can bring someone to put them at ease, such as a father and son shave package or father and daughter pedicure.
Maintenance:
Many male treatments, such as haircuts, shaves and waxing, require regular maintenance. To tempt the client back, offer them a discount when they book they re-book with you.
Generate a Buzz:
Make sure you promote Father’s Day treatments, offers, gift cards and retail products on promotional signs in your salon and on your windows, as well as on your website, social media and flyers. Use language to show they will be the perfect Father’s Day gift for those who want to spoil their Dads or encourage them to try something new to look and feel fantastic.
Vary social media content as you don’t want followers to get sick of constant selling. Get your followers involved by asking them to share memories of their fathers and post content with dad appeal, such as retro hairstyles from popular films or dispel some male grooming myths. Click here for our guide to social media.
Don’t Stop After Father’s Day:
Men can make very loyal clients and the demand for male hair and beauty treatments is increasing, so to capitalise on this make sure men are not neglected in your treatment menu or marketing. They may feel apprehensive calling up salons to see what they offer so consider adding a ‘men’s’ section to your website showing your treatments and prices.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
7 FOR 6
MORE OPTIONS
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
6 FOR 5
MORE OPTIONS
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
MULTI BUY
Back to Posts
Tags
- acne
- advice
- allergy
- apps
- autumn
- awards
- balayage
- barbering
- beauty industry
- blonde
- braids
- bridal
- brows
- business
- capital & i
- career
- christmas
- client loyalty
- color wow
- covid-19
- curls
- eyelash
- facial
- fanola
- festive
- finance
- freelance
- gellux
- hair
- hair care
- hair colour
- hair salon
- hair styles
- hair styling
- hair trends
- hairdressing
- hairstyle
- hairstyles
- halloween
- healthy
- how to
- hygiene
- ideas
- indola
- industry
- inspiration
- interview
- k18
- lashes
- lockdown
- loreal
- macadamia
- make up
- makeup
- manicure
- marketing
- mens
- mental health
- microblading
- nail art
- nail industry
- nail inspiration
- nail technician
- nail trends
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- technique
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trending products
- trends
- tutorial
- updo
- upskills
- valentines
- vegan
- vegan beauty
- veganuary
- wahl
- waxing
- wedding
- wella
- wellbeing
- wellness
- winter
- winter nails
Latest Posts
- Is K18 a Protein?
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- K18 Biomimetic Hair Science vs. Bond Builders
- K18 & Your Salon Services - How to incorporate K18 Services for Ultimate Hair Restoration
- What is K18 and how does it work?
- From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
- Something Old - Something New
- Skin Cycling 101
- Vegan and Cruelty-Free Hair and Beauty: Simple Swaps and Recommendations for Veganuary
Related Posts
Skin Cycling 101
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
Vegan and Cruelty-Free Hair and Beauty: Simple Swaps and Recommendations for Veganuary
The new year often brings a sense of renewal, self-improvement and positive change. For many, this means reducing the consumption of animal products and embracing a more compassionate lifestyle. As hair and beauty professionals, we can support and promote this growing movement by embracing vegan and cruelty-free options. However, transitioning to fully vegan products may initially seem daunting. This is why, in this post, we will explore some simple swaps you can try in January that are still highly effective and recommendations for vegan styling products and treatments to expand your offerings this Veganuary. We aim to make embracing ethical beauty approachable and attainable so you can focus on what matters most - caring for your clients with confidence and care.
Simple swaps this Veganuary
Start Small: It can be overwhelming to transition to fully vegan products overnight. One simple swap you can make is changing your hair brushes and combs to those made from natural materials such as bamboo (link to bamboo page) or wood. Not only are these products sustainable and eco-friendly, but they also help reduce static hair and promote healthy shine. Another easy swap for your salon or personal use is choosing cruelty-free and vegan nail polishes from brands like The Manicure Company. Ethically made and with an unwavering commitment to being a vegan and cruelty-free brand, Zero Gel Polish is widely available at our stores and comes in a vast array of colours. These small changes can make a big difference
The Greatest Night in British Hairdressing!
The greatest night in British hairdressing!
Come with us to the Wella Trend Vision Awards.
With more than 700 guests in attendance, the Wella Trend Vision Awards were a feast for the eyes. Taking place along the banks of the Thames River, overlooking the stunning London skyline, the night was all about celebrating the best in British hairdressing.
An annual competition, the Wella TVA preparation started earlier this year with an online photographic entry and culminated with this prestigious evening where some truly iconic and creative looks were on display. Hosted by the legendary hair-up maestro Patrick Cameron, alongside Fergal Doyle (you can see more from Fergal on page 28 where he shares his ultimate social media tips), the night was packed with creative showcases from the likes of Wella artists such as Cheynes, Cobella, Francesco Hair Salons, Hob Academy, Lara Johnson Lifestyle, Nikki Clifford from NJUK, Simon Tuckwell and Stil.
The true cost of beauty - 80% of Brits admit to spending £1200 on beauty treatments per year
We did some digging to reveal the true cost of beauty, and what we found may shock you! A whopping 80% of Brits admit to spending £1200 a year.
How does my home’s water impact my hair and scalp?
What effect does water have on your hair's health?
Skinician Q & A | Your Salon Facial Peel Questions Answered
Introducing Skinician. Skinican offer a range of professional treatments, facial peels and more...
How do Brits feel about “cheating” on their regular hair and beauty professional?
Discover the results of a new survey on UK consumer loyalty to hair and beauty professionals. Nearly 7 million admit feeling more guilty about 'cheating' on their hairdresser than a romantic partner.