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The Viral Roundup: August TikTok Trends
TikTok is the go-to platform for spotting the latest tips, techniques, and beauty trends. Here’s our round-up of what’s blowing up right now.
Hair Loss & Stress
It’s no surprise that with the daily stresses we all face, hair loss is trending as a major search term on TikTok. Even more interesting? Searches have become super-specific, with a 113% rise in queries about DHT Blocker Shampoos.
Quick science bite:
DHT (Dihydrotestosterone) is a hormone that prevents nutrients from reaching hair follicles. This causes the follicles to shrink over time, leading to hair loss. While it’s most commonly linked to male pattern baldness, more women are now seeking DHT-blocking solutions.
Common ingredients in DHT-blocking products:
- Saw Palmetto
- Nettles
- Pumpkin Seeds
- Green Tea
- Minoxidil-based products
💡 Our verdict: Before recommending any hair loss products to clients, encourage them to check in with their GP. Identifying the root cause is essential sometimes the wrong product can make matters worse.
The Appeal of a Peel
Hashtags like #chemicalpeelbeforeandafter and #chemicalpeelprocess are climbing fast, fuelled by the growing influence of Korean beauty treatments.
Not everyone can jet to Seoul for a skin transformation, so TikTok users are hunting for local professional options. If you’re a facialist, now’s the perfect time to:
- Refresh your treatment menu
- Highlight chemical peel services on socials
- Educate your audience on the real benefits of a professional peel
💡 Our verdict: Lean into the K-beauty buzz. Use your socials to explain what clients can expect from a peel, and position yourself as their local glow-giver.
Click to see the foot peel everyone’s talking about!
Yummy Gummies
Daily supplements are trending as the go-to solution for busy lifestyles. One star ingredient taking over TikTok? Ashwagandha gummies boasting over 30,000 monthly searches.
Why the hype?
- Calms stress & anxiety
- Boosts cognitive function
- Supports those experiencing perimenopause symptoms
💡 Our verdict: If it makes life easier, we’re on board. And yes, Capital has its own Known Ashwagandha Gummies designed to help with exactly that. Click here to check them out.
Cheetah Season
Animal print nails never go out of style but #cheetahprintnails are having a huge moment, with searches up 200% this year.
Why now? We think the warmer months bring out our wild side, inspiring:
- Full cheetah nail sets
- Cheetah-accent French manis
- Even cheetah-print hair (yes, really)
💡 Our verdict: Absolutely yes. Share your cheetah-inspired creations, tag us on socials, and you might just see your work featured.
Image Credit @iolapallade_beauty
Which of these TikTok trends will you try next?
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.