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Introducing Redken Shades Alk – The Powerhouse Demi-permanent
Power of a colour. Care of a gloss
Every professional toolkit needs a reliable bridge between traditional acidic glosses and permanent colour. Redken Shades ALK provides that missing link: an alkaline, ammonia-free liquid-cream demi-permanent that delivers up to 1 level of lift and 75% gray coverage*. With a fast 20-minute processing time and 8 weeks of vibrancy, it is the ultimate high-performance solution for lift, vibrancy, gray blending and high-impact shine.
Why Shades ALK is a game-changer for your business
Providing high-impact, long-lasting, true-to-tone colour is essential for client retention. Shades ALK stays vibrant for up to 8 weeks**
Powered by 65 Years of Advanced pH Science
A worthy addition to the iconic Shades franchise, Shades ALK features a Multi-Patented Technology with a proprietary 14% Hydro-Magnetic Complex [Tripeptide + Glossing]. This is the highest care complex concentrate in Redken color history and marks the first time peptides have been utilized in a Redken color formulation.
Formulated with humectants, emollients, and tripeptides that attract and bind the formula to the hair fiber, Shades ALK instantly replenishes the four signs of healthy, youthful hair:
- Colour: Deep, full-body, saturated, and true-to-tone.
- Shine: 2x more shine** than uncolored hair.
- Condition: Deeply nourished, moisturized feel
- Vitality: Restored natural movement and bounce.
Service Efficiency & Performance
- Superior Coverage & Lift: Ideal for clients who need to tackle stubborn grays (up to 75% coverage*) or achieve a seamless base break (up to 1 level of lift).
- The Power of Alkaline, The Gentleness of Ammonia-Free: The liquid-cream formula is easy to mix and apply, providing a gentle experience for the hair while delivering serious professional results.
- 20-Minute Turnaround: A standard processing time allows for faster appointment turnover without compromising on depth or vibrancy.
Technical essentials: mixing & application
Redken has designed the workflow to be intuitive, allowing for immediate integration into your service menu.
The Perfect Mix: Typically mixed in a 1:1.5 ratio with 10 Volume Pro-oxide Cream Developer.
Versatile Application: The liquid-cream consistency is perfect for both the precision of a bowl and brush or the speed of a bottle application.
Processing: 20 minutes at room temperature on dry hair. Simple, effective, and reliable.
The ultimate power duo: shades alk vs shades EQ
Understanding when to reach for Alkaline (Shades ALK) versus Acidic (Shades EQ) is the key to mastering demi-permanent color. While they are both ammonia-free, they serve different purposes—and when used together, they create a superior color result.
Choose Shades ALK when the hair needs transformation and coverage, for clients who aren’t ready for permanent color but want a more saturated color result. It’s also great for base breaking up to 1 level of lift.
Choose Shades EQ for maintenance and conditioning. Its acidic pH ensures the hair cuticle remains flat, making it the gold standard for toning, adding a sheer "filter" of color to previously colored mid lengths and ends, or even providing a quick, mirror-like shine without changing the natural hair structure.
For the most professional, high-end result, use a Dual-Application technique:
- Zone 1 (Regrowth): Apply Shades ALK to the roots to blend away grays lighten 1 level or for added depth and coverage.
- Zones 2 & 3 (Mid Lengths & Ends): Apply Shades EQ to the remaining hair. This refreshes the tone and adds incredible shine to the sensitized parts of the hair without adding unnecessary alkalinity.
Ready to stock your kit?
Shades ALK empowers you to not just expand your salon offerings, but to enrich the client journey itself. By seamlessly integrating Shades ALK into your services, you can offer enhanced services with crucial add-ons that elevate their existing color, address their specific hair needs, and provide those extra touches of luxury and personalization they crave.
Upgrade your color offerings with the latest innovation from Redken Professional. Deliver the perfect balance of strength, coverage, and care to every client.
*expert assessment
** vs uncolored, unwashed hair
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