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To Have And To Hold
Today's modern bride doesn't want conformist styles and traditional bridal looks - what she wants for her big day is a unique style that treads the line between on-trend and timeless, between elegant and effortless-looking. Here Westrow's Steve Rowbottom shares his thoughts on modern bridal trends.Bespoke
It's crucial for today's stylists to think outside of the box when looking after their bridal clients and to use recent bridal catwalk trends as a guideline. Once you're aware of the trends, it's easy to give the style a bespoke spin for the wearer, ensuring that your bride looks like herself, only better. What every bride needs is a style that looks just as incredible after a night of dancing and celebrating, as it does when she walks down the aisle.
Enduring
Creating a long-lasting style is non-negotiable when it comes to styling a bride for her big day, and during the heat of summer - when most bridal stylists are at their busiest - it can be challenging to get it right.
Braids are a fashionable go-to style for brides as they have the ability to look romantic, without appearing too whimsical. Many bridal designers chose braids for their catwalk shows this year - Cymbeline and Suzanne Neville, to name just two - but my favourite was Berta's take: dramatic plaited partings that featured a sharp centre-parting bordered by twin scalp braids that fed into fierce-looking ponytails. Edgy, modern and unique, it's an interesting move away from traditional bridal styles, making it ideal for bridal clients looking to shun the usual style boundaries. If I have a bridal client travelling overseas for a destination wedding, or if we suspect that the weather might pose a threat, this is one of the first styles I mention. With hair pulled away from the face, braids are particularly suited to beach nuptials, which can get a little windswept.
Texture
A soft textured pony is another great modern summer bridal look that's ideal when heat and humidity threaten to ruin sleeker styles. With the ability to look elegant yet sexy, a textured pony gives off a fun and confident vibe, making it ideal for an evening wedding. With the hair off her face it allows the bride to dance the night away.
Voluminous is currently the most on-trend way to wear a bridal pony, and for summer I recommend keeping it high off the face, holding in place with an anti-humidity hairspray to help combat the frizzing and flattening effects of humidity. A thickening spray is also necessary for adding extra volume and body if your client's hair is fine - the fuller the ponytail, the sexier it will look. For clients with extremely fine or short hair, clip-in extensions can be used to create the desired look. The finished style should be undone and the perfect version is one that will become more tousled and textured as the night wears on.
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Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
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In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
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Start Small: It can be overwhelming to transition to fully vegan products overnight. One simple swap you can make is changing your hair brushes and combs to those made from natural materials such as bamboo (link to bamboo page) or wood. Not only are these products sustainable and eco-friendly, but they also help reduce static hair and promote healthy shine. Another easy swap for your salon or personal use is choosing cruelty-free and vegan nail polishes from brands like The Manicure Company. Ethically made and with an unwavering commitment to being a vegan and cruelty-free brand, Zero Gel Polish is widely available at our stores and comes in a vast array of colours. These small changes can make a big difference