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Why Clean Hair Care Matters and Which Products You Should Use On Your Clients

Firstly, what is clean beauty?

Schwarzkopf Bonacure is a clean range.

The beauty of simplicity. Free from compromise. Full of promise. BONACURE unites advanced technology with a professional clean formula celebrating simplicity in a world clouded by choice - reducing the superfluous and focusing on what truly matters.

Free from the unnecessary, full of benefits

BONACURE’s clean approach nurtures hair with only essential ingredients - free from sulphates, mineral oils, microplastics and artificial colourants. This philosophy supports less build‑up, improved texture, enhanced volume, added strength and outstanding shine, dedicated to long‑lasting hair health.

Key benefits of clean beauty by BONACURE

Advanced Technology: The next‑generation Vegan Care Complex unites Vegan Keratin, Cell Equalizer Technology and skin‑care‑inspired actives to deliver healthy‑looking hair for every hair type.
Clean Formula: 100% vegan formulas, free-from sulphates, mineral oils, microplastics and artificial colourants, with a high level of biodegradability, paired with high-performing technologies.
Sustainable Packaging: Clean inside and out - fully recyclable packaging made from up to 97% recycled plastic.

Who should be using BONACURE Repair Rescue?

When hair is damaged, it can lose its healthy-looking appearance, shine and resilience. Simply masking damage is not enough. For your clients that need help to visibly transform their hair, restoring manageability and smoothness choose BONACURE Repair Rescue+.

Powered by the Peptide Bond Complex, a combination of Bond Repair Technology and Multi-Peptides, the formula helps repair existing damage, protects hair from future stress, smooths and revitalises every strand, and shields hair while helping to strengthen the outer surface.

Repair Rescue+ provides +100% stronger, resilient and repaired hair. *

*vs. untreated hair

From quick repair to deep intensive repair: Which routine to use for your clients

Always start with Repair Rescue+ shampoo to gently cleanse while helping to restore hair’s strength.
Choose how intensively you want to condition your hair – from a quick boost to a deeper treatment.
Mist on the leave-in Repair Rescue+ Spray Conditioner for instant detangling and everyday protection.
Treat your ends with Sealed Ends+ for deep repair and lasting strength.

Who should be using BONACURE Moisture Kick?

BONACURE Moisture Kick is designed for hair that needs reliable hydration, especially normal to dry and wavy hair. Whether your client’s hair is dry from heat styling, chemical treatments, or naturally dehydrated, this range offers a solution: targeted moisture, strength and shine. Offering a complete care solution for dry, brittle or wavy hair, BONACURE Moisture Kick with performance-focused ingredients and proven results, improves strength, shine and manageability without buildup or heaviness. If your client’s hair needs hydration that lasts, BONACURE Moisture Kick delivers.

Why moisture matters:

Dry hair often leads to breakage, frizz and a lack of shine. Moisture Kick addresses this by restoring hydration from root to tip. The formulas are built with active ingredients that quickly and effectively improve hair’s texture, manageability and appearance.

Key Benefits:

Boosts shine: Delivers up to 95% more shine
Improves combability: Increases detangling ease by 90%, reducing breakage and making styling easier. *
Lightweight and non-greasy: Hydrates without weighing hair down.
Long-lasting results: 72 hours of moisturised hair.
Tailored for normal to dry and wavy hair: Works with your natural texture to restore softness and increase elasticity and bounce.

*vs. untreated hair

Pro Tips:

For intense moisture as an in-salon services: For coarse or very dry hair, use Conditioner in addition to the treatment for enhanced hydration.
The Hyaluronic Serum can be applied on dry hair to reduce fly-away and frizz.
Use the Moisture Kick Spray Conditioner on day 2 to maintain moisture, detangle and refresh the curls.

Still choosing between clean or high-performing products? With BONACURE, you get both: the advanced technology you love in a clean formula - delivering results without compromising.
Discover all the Schwarzkopf Bonacure Care ranges.

10 Products Every Client Needs on Holiday

These are our top 10 recommendations for must-have travel-size haircare and beauty essentials this year.

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The Science Of Scalp Care: The Foundation For Better Hair Growth

We are witnessing a seismic shift in client priorities. While high-impact color and precision cutting remain staples, there is a rapidly growing "skinification" of hair care.

Boost Your Scalp Health And Improve Thinning Hair With Bonacure Root Activating Range

Healthy hair begins with a healthy scalp, and Bonacure Scalp-Care offers a targeted solution to support scalp health and promote stronger, fuller hair

Vitamino Color Spectrum - Lock In Your Day 1 Colour Vibrancy For Up To 100 Days*

Learn more about L'Oreal Professionnel Color Spectrum Range!

milk_shake: deep detox shampoo

Introducing milk_shake deep detox shampoo – the ultimate defence against harmful metal build-up and daily pollutants.

milk_shake: Flower Power!

Looking for high-performance haircare that's vegan-friendly? Meet milk_shake Flower Power, the first 100% vegan range from milk_shake! Designed with plant-based ingredients, this collection delivers luxurious care while keeping colour-treated hair vibrant, nourished, and protected. Plus, it has an irresistible floral scent that your clients will love!

Discover BC Bonacure

Every hair type needs a different type of care. BC Bonacure products allow hairdressers to transform their clients' hair with a trusted approach to hair care... As with skincare, haircare products need to treat each hair type differently, respecting their unique characteristics.

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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and protects any information that you provide when using the capitalhairandbeauty.co.uk website or otherwise provide CHB with your personal information.

CHB is committed to protecting your privacy. If we ask you to provide certain information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy policy. We treat all your personal information as fully confidential and do not pass your information on to third parties without consent unless legally required to do so.

By providing us with your personal information, you agree and consent to its transfer, processing, use and disclosure as outlined in this privacy policy. This policy does not apply to data you place on any publicly accessible page. For example, when you submit a product review.

CHB may change this policy by updating this page. You should check this page from time to time to ensure you are happy with the changes. This policy is effective from 21^st May 2018.

What personal data will be processed?

When you shop on this site or in one of our stores, personal information such as your name, email address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used to connect your computer to the internet are collected by us. This data enables us to process and fulfil your order or transaction. We also ask for your mobile number, which helps us (and courier companies working on our behalf) to contact you if there’s a problem with your order.

Other information we collect

We may collect technical information regarding the type of electronic device used, such as the make and model, operating system, internet browser and also which pages of the site are visited and for how long. This is statistical data about our users' browsing behaviour and does not identify you personally. Debit/credit card details are entered on secure pages hosted by our payment service providers, whether this be Secure Trading or PayPal, this data is stored securely on their servers, we do not have access to this. Where card details are given for payment processing over the phone, we do not record or store these details.

We also use CCTV in our stores for the security of our employees and customers.

How will we process data?

Personal data collected is used in the processing and delivering of orders. Names, email addresses, mobile numbers, postal addresses and business type may also be used to send you marketing communications (if you have opted in to receive them). You can opt out of these at any time by visiting ‘my preferences’ in your online account.

Browsing behaviour data is collected and analysed to see how well our website is performing on a variety of electronic devices and internet browsers.

We also use this data for remarketing in conjunction with Google, which allows us to display adverts to you on third party websites after you have visited our website. To opt out of this please visit Google’s ad settings.

Who will process data?

Personal data is stored on secure servers, separate to the website server. We may share this information with third party service providers employed by us to perform functions on our behalf, such as courier companies delivering orders, mailing companies sending postal mail, email service providers sending emails and texts (SMS) and payment service providers processing payments. PayPal transactions are subject to the PayPal privacy policy.

We may also share certain data including email addresses (if you are opted in to receive emails from us) with third party social media platforms in order to show you targeted ads when you visit them. Third parties such as Google use cookies to store browsing behaviour data, which enables us to use their remarketing services. Please refer to our cookie policy for more information.

Why are we processing data?

We require this information to provide you with a service (processing orders), it also helps us to ensure that content on our sites is presented in the best way for you and the electronic device used to access the content. To send you information regarding our products or services (if requested by you), protect you and us against fraud and to notify you about changes to our service.

When will data be processed?

This data will be processed when your order is picked, packed and dispatched by our distribution centre, or if you enter a competition or free prize draw. It will also be used every time we send a marketing communication, if you have opted in and the communication is deemed by us to be relevant to you.

Any user specific browsing data will be retained for 26 months after you last visited our site, after which time it will be deleted.

Unsubscribing from marketing communications

To unsubscribe from marketing communications please visit the ‘my account’ section of your online account and select ‘my details and preferences’. You can then change your opt in preferences for email, text and post. Alternatively simply click on the unsubscribe links that are sent out with each email/text or get in contact with us.

Right to access your data