The days of Pinterest just being a cute little way to plan a wedding are long gone, and if your salon doesn’t yet have a Pinterest page, here are several reasons why you need to change that today.
Sharing builds community – and clients
How great do your clients feel when they leave a salon? Amazing, right! Once you’ve set yourself up on Pinterest, start a Client Board and begin taking front and side photographs of each client who comes in for a cut, colour or blow dry. If they’re not too keen on having their photograph taken, you can always blur out their features. Your clients are your best advert and Pinterest is a brilliant way to collate all of the styles you’ve created over the past few months, so that potential clients can take a look before they make that first appointment.
In the mood
Pinterest’s first point of popularity came from the fact that it’s a great place to create mood boards. Whether you’re planning a salon revamp and need inspiration, or you’re working on a collection for the salon, Pinterest can help you assemble all your ideas and influences in one space. And don’t worry – you don’t have to share your visions with your clients or competitors; simply make the board private, so only you and people you invite can view your pins.
Pins mean sales!
So show off your retail lines on Pinterest. People who pin also love to shop, so by showing off your wares you stand an increased chance of the people viewing choosing to spend with you – if you have an online shop. If you don’t, each product pin should include information on the product and an invitation to come into the salon to try it out. Interesting fact: the average Pinterest shopper will spend £65 on items that have been pinned and/or shared.
Take time out
Just one hour a week will give you enough time to sit down and pin your inspirations, new products and styles. You never know what rewards you might reap, so get pinning! Once you’re comfortable with pinning like a pro, you can begin to investigate Pinterest adverts, and watch sales increase even further.
Check out our Pinterest to see exactly what we mean!
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Social media has become an industry staple when it comes to letting your clients know what you offer, how creative you are and what’s happening behind the scenes. While Facebook has always been known for its community focus, TikTok has taken over Instagram’s position as a visual communication tool; people love the intimacy and fun that TikTok embraces. Check out our top TikTok tips!
When it comes to being a hair or beauty pro – freelance or salon-based – social media offers your clients a window into your creations, how you work and how popular you are.
At Capital we consider ourselves partners in your business and that doesn’t stop at delivering you hair and beauty supplies. Helping you grow your business is high on our agenda, so for our latest instalment of our ‘Time to Improve’ series we’ve compiled a list of the 8 best ways to attract new clients to your salon or your freelance hair, nails or beauty business.
Are you making the most of promoting your business through social media? Sometimes it's easy to put your online presence on the back-burner (especially when you're running a business).
With Mother’s Day right around the corner, now is the perfect time to put together your Mother’s Day packages, display gift-worthy retail products and promote what’s going on in your salon.
T’is the season to be selling! Read our marketing tips to promote your salon during the festive frenzy.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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