It’s official; the Lob is a ‘thing’. The so-called ‘long bob’ has stuck it out longer than the Fauhawk and has been hotter than the Pob ever was, which is why it’s here to stay for 2016.
The lob has been appearing on the hair radar for a couple of years – back in 2014 many magazines discussed its imminent demise, but it kept hanging on in there, although it never really ‘took’ as a trend, until 2015. As with so many trends, this one was led by celebrities, and although we can’t really pin it to one celeb, Jennifer Lawrence was definitely one of the first. Former The Hills star and modern day Martha Stewart, Lauren Conrad, really made an impact on her fans when she chopped off her signature California girl long locks in favour of a textured lob, and instantly became a global hair icon.
Even Kim Kardashian went for a lob when she went platinum blonde, and she tried it again once she went back to her darker roots, but it’s her sister, Khloe, who has updated the style for 2016. Labelled the ‘fashion lob,’ Khloe’s new look is all about being expensively conditioned and groomed. Her version of the lob is a straight-ended style with tons of texture that she whips into glossy waves. But it’s also about colour placement; Khloe’s colourist has gone for an almost 3D effect colour technique, adding depth and even more texture to her new hair.
Another UK-based style-influencer is Strictly Come Dancing presenter Claudia Winkleman – after every show aired hundreds of fans would bombard the BBC with questions about what the presenter uses to keep her long bob so glossy. We love the fact that she works her lob with a heavy fringe too; further proof that this style has the potential to be the most versatile, and therefore enduring, look for many years to come.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
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CHB is committed to protecting your privacy. If we ask you to provide
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CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
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PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
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Browsing behaviour data is collected and analysed to see how well our
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We also use this data for remarketing in conjunction with Google, which
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Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
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delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
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order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
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Right to access your data
You have the right to request a copy of the data we hold about you, or to
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like to request this. Please note that depending on your interactions with
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This policy was last updated on 23rd May 2018
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