A new season? Christmas isn’t far away, so this is the perfect time to get prepped. Read on for Charisse Kenion’s top tips for getting your business ready for re-opening during the festive season.
Online Experience There has been a huge increase in consumer spending online since Covid-19 began, and this is sure to continue right up until Christmas. Whether you are able to open your doors again on December 2nd or not, it makes sense to get your online offerings sorted so that your customers can come direct to you for their hair and beauty must-haves. By increasing your December profits, you’ll be in a much healthier position for 2021. Don’t forget, an easy online offering could be the gift voucher! Not only is it money in the bank when someone buys one as a gift, but it’s a new potential client for you once salons are open again.
Stay Connected
Niki Morgan Commercial Director UK and Ireland for ghd says: ‘Good hair days are special and salons are essential for creating them – so this is the time to harness the power of social media and make it your new salon window. Instagram and TikTok both play an important role in engaging with clients and present an opportunity to encourage them to support you, their trusted local salon for their Christmas retail needs.’
Timing
Bear in mind when most of your clients will be paid, and focus your marketing around those weeks. For instance, the first five days of the month is a good time to promote your services and retail offering, as research shows that 64% of people spend the bulk of their disposable income within the first five days of being paid. Also, make sure your website and social platforms are fully up to date and use your client database to send out a newsletter at least 7-10 days before you’re open for Christmas business. Timing is everything and you want to stay at the forefront of your clients’ minds.
Timing is also key when it comes to your team. Award-winning salon owner Anne Veck says: ‘Christmas is about ensuring no one takes holidays 1-24 December because the salon is fully booked! Consider opening extra hours - evenings, Sundays - to meet demand.’
Luxury Treats After the year we’ve had, many of us are looking for gifts that are more about treating ourselves, relaxing, or having an experience that we wouldn’t usually have time for. This could actually mean that many of your clients are open to spending more, so don’t feel pressured to offer massively discounted gift ideas. Instead focus on the gift of giving something meaningful and speak from the heart when it comes to online and in-salon promo. If you’re a salon that’s re-opened, create retail areas that aren’t cramped and allow clients to move around freely, almost like little zones of retail therapy. This way clients can have a look before or after their appointment and keep their distance from other customers. And don’t forget to have those gift vouchers in plain sight!
Package Deals Ahead of the Christmas rush is the perfect time to spice up your menu and try offering multi-tasking treatments. Add-ons like lashes, brows and nails are perfect for adding to a client’s cut and colour or blowdry booking, or even all together. So many of your clients will have sacrificed their usual maintenance due to Covid restrictions, so this is a great opportunity to turn it into more of a ritual than a routine – something they can look forward to. Make sure you’re all stocked up and ready to re-open and visit https://www.capitalhairandbeauty.co.uk/offers/beauty - we’ve got some amazing offers on between now and New Years Eve!
Set Targets and Stay Motivated
Your team are the heart and soul of your business, so make sure you pay them attention too. Think about what motivates your team; are they motivated by friendly competition, or do they prefer incentives and rewards? Also, take time to have fun; this has been a stressful time for everyone, and sometimes those stressors aren’t always shown. You might not be able to have the ‘usual’ Christmas party, but planning in some down time together helps you relate to one another more as a team. And as a team, you will always be better equipped to deal with whatever comes next.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
Understanding the Future of Haircare: From Bond Builders to Biomimetic Hair Science
For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
Learn how to leverage K18 products in your salon services to reverse damage, fortify hair and enhance salon results all whilst boosting your salon profits. Discover our step-by-step instructions for every treatment, from lightening to styling in our handy salon go-to guide!
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
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This policy was last updated on 23rd May 2018
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