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Meet the new look L'Oréal Professionnel
L’Oréal Professionnel have streamlined the Serie Expert collection to keep only the best of the best, resulting in a professional range that offers an exclusive level of performance, for every hair type. L’Oréal Professionnel have been working alongside their most expert scientists and hair artists, testing and selecting the top performing technologies to deliver the best technical performance for every service – colour, balayage, lightening…
Another of the big changes implemented is the introduction of more sustainable packaging for the Serie Expert range, with plastic bottles being made from up to 95% recycled plastic*. The packaging is produced under CO² neutral manufacturing conditions in their European plant, alongside an industrial water recycling loop in the main factory in Europe.
New look and feel
L’Oreal Professional Paris:On top to re-connect us to our heritage brand.
Gold Quinoa & Protein: Isolated, just after the franchise, inspired by new Skincare brands.
Professional Shampoo: Associated to the professional usage, the benefits and hair type, are clearly indicated.
Serie Expert: It becomes the signature as all premium collection.
SAME HAIR HEROS WITH A NEW LOOK...
With up to 8 weeks protection from colour fade*, this is the ideal choice for your clients with coloured hair. Vitamino Color also adds up to 6x more shine so coloured hair can look as radiant as ever. *instrumental test shampoo and conditioner
For clients with damaged hair, Absolut Repair can help make the hair softer and much more manageable. Surface damage is reduced by up to 77% and helps the hair become 7x shinier*. *shampoo + instant resurfacing masque after 5 applications
Blondifier helps replenish and smooth the hair fibres allowing blondes to get the love back for their hair. It helps enhance the multidimensional shine of your blonde hair, leaving it feeling fully nourished and radiant.
This range is ideal for clients with blonde, white or grey hair as this purple shampoo and conditioner help fight off brassy tones. It is enriched with anti-yellowing agents, helping keep your clients colour in the best condition. The magnesium inside helps neutralise the hair and counteracting any unwanted tones.
Meet our new haircare hero - Introducing Metal Detox
Innovation is always at the forefront of L’Oréal Professionnel Paris’ mission. Metal Detox is the new pre-colour treatment before any colour , balayage and lightening service and is based on 7 years of research.
These products can be used on all of your colour clients, on any hair type and with any brand. Metal Detox prepares the hair for the colour service, by cleansing the hair of excess copper metal before the colour service, with the added bonus of up to 87% less breakage*. Colour is more true to tone, brighter and has serious shine. *Combining test, Pre-treatment, shampoo and masque vs classic shampoo on bleached hair.
Brand new innovation
There are 3 products in the Metal Detox range: a pre-treatment spray, shampoo and a mask. The spray helps to neutralises excess copper in the hair before the colour service. Metal Detox Shampoo cleanses the hair after the services while the mask helps prevent new particles from returning to your client’s hair. The star ingredient behind Metal Detox is Gliacomine which is a small enough molecule that can de-active and neutralise the metal in people’s hair.
Everyone is talking about the new and improved Serie Expert… you don’t want to miss out on it! Purchase this exciting new innovation by L’Oréal Professionnel Paris today to enhance your service and provide exceptional colour results for your clients.
Available in-store or online at www.capitalhairandbeauty.co.uk
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Latest Posts
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K18 is built differently...
As hair stylists, we all know about protein overload. That dreaded dry, brittle feeling in the hair is not only an undesirable result, but any treatments you apply won't be able to penetrate deep into the hair fibre and work their magic. But don’t worry! K18 has got your back.
Chantelle: Capital & Me, my self-employed journey & the importance of networking
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
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Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
K18 Biomimetic Hair Science vs. Bond Builders
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For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
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In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Something Old - Something New
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
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