Menu
![](/Images/Adverts/The-Capital-Cut-2000x544px.jpg)
How to sell more salon gift cards
Retailing your own gift cards has two main benefits – Upfront, guaranteed payment and a new client through your door. They are also popular with clients, solving their gift dilemmas quickly and letting them treat loved ones. So why aren’t you selling more? Read our gift card guide and increase your profits.![Capital gift card](/Images/Blogs/Gift-card.jpg)
Display
Make sure your gift cards are displayed in a prominent place in the client’s view, preferably on or near the front desk for easy purchase. They should be eye-catching, attractive and in fitting with your brand.
Language
When discussing gift cards, either face to face or across social media, use language to reflect how special they will make people feel, such as luxury, treat, pampering, relaxation, spoil them, a gift they will love etc.
Packaging
Rather than vouchers being printed on cheap paper, make your gift cards look as luxurious as possible. Offer a range of greetings cards to put the gift card inside for birthdays, anniversaries etc, or even put them in a box wrapped with ribbon or offer to gift wrap them. Another option is to create bespoke packages including gift cards with several other retail items, such as hair treatments or nail polish.
The perfect gift
Gift cards should sell best during special occasions, such as Christmas, Mother’s Day and Valentine’s Day. In the lead up to these events, promote your gifts cards on your website, social media and salon windows.
Online marketing
Run competitions to win a gift card and promote on social media and your website. Ensure the competition encourages clients and potential clients to engage with, re-tweet, like or share your online content. The gift card will introduce a new client to your salon, while the competition strengthens your online presence and hopefully attracts new clients. Send emails to your client base promoting gift cards around Christmas and other special events, reminding them what a fantastic gift they make.
Read our blog on How To Make the Most of Social Media.
Added value
Designate some gift cards for specific treatments, rather than cash amounts. For example, a Mother’s Day gift card for a full body massage. Package two or more treatments together for perceived added value by charging less than if bought separately.
Availability
Ideally your gift cards should be available at your salon and online. Especially at Christmas when time is sparse, people often head online for convenience. If this is not possible, include a page on your website dedicated to gift cards; the different ones available, where you can buy them, prices and terms and conditions.
Gift card sale
Consider discounting gift cards in order to fill quieter times. For example, 20% off gift cards bought in November that are redeemable only during January and February.
Reward loyal clients
Your loyal clients make you a lot of money. Why not reward them with a gift card on their birthday? If you run a client loyalty scheme, how about rewarding them with a gift card?
Staff
Consider a staff incentive for who can sell the most gift cards. This will help sales and boost staff morale as they are being rewarded for doing their job well. Click here for details of our Marketing Your Business training course.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
4 FOR 3
MORE OPTIONS
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
2 FOR £28
View Details
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
MULTI BUY
Back to Posts
Tags
- acne
- advice
- allergies
- apps
- autumn
- awards
- balayage
- blonde
- braids
- bridal
- brows
- business
- capital & me
- career
- celebrities
- christmas
- chrome
- clean
- color wow
- covid-19
- curls
- facial
- fanola
- festival
- festive
- finance
- freelance
- gellux
- halloween
- indola
- inspiration
- k18
- lashes
- loreal
- loyalty
- make up
- marketing
- mens
- mental health
- microblading
- nail art
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trends
- tutorial
- updo
- valentines
- veganuary
- wahl
- waxing
- wella
- wellbeing
- winter
Latest Posts
- Y3K: Your gateway to the future of hair and beauty!
- Embrace the goodness of clean beauty with Bonacure!
- Festival Hair Styles
- Tenniscore: The Tennis Trend Taking Over This Summer 2024
- Top 3 Wedding Hair Trends 2024
- The Nation's Pre-Holiday and Beauty Spending Revealed
- Beautiful Hair Moments From The MET Gala
- The K18 ingredients you need for your cleanest hair yet!
- A Week In My Shoes - Yovanka Loria
- Is K18 a Protein?
Related Posts
Y3K: Your gateway to the future of hair and beauty!
Picture yourself entering a modern salon where fashion and technology combine, and the idea of beauty is reimagined. Welcome to Y3K, a revolutionary trend shaping the future of hair and beauty. Y3K combines futuristic metallic looks and cyber-chic styles with advanced technology, inspired by the year 3000.
Embrace the goodness of clean beauty with Bonacure!
Get beautiful, healthy-looking hair without compromise with Clean Beauty by Bonacure, from Schwarzkopf Professional.
Clean Beauty by Bonacure celebrates simplicity in a world clouded by choice, with advanced formulas free from unnecessary ingredients, liberating hair from its dependence on sulphates and other chemicals.
Festival Hair Styles
Certain styles that we see every festival season never go out of fashion. And let's be honest, even if your clients aren't going to a festival, playing is still fun!
Tenniscore: The Tennis Trend Taking Over This Summer 2024
The elegance of classic tennis attire inspires the #tenniscore trend. Think preppy polo tops and crisp cottons, to quintessential tennis whites. The sporty nails trend has inspired people to play with their fashion and accessories,
Top 3 Wedding Hair Trends 2024
Summer’s here and your bridal clients are getting ready for their big day! Check out some of our favourite bridal styles for summer 2024.
The Nation's Pre-Holiday and Beauty Spending Revealed
Our new study reveals how much Brits spend on their pre-holiday treatments, and how far in advance we start to prepare for our trips away.
Beautiful Hair Moments From The MET Gala
The Met Gala is the Oscars of fashion, but you can’t make a fashion statement without the glam team. Check out the key hair trends we saw on the red carpet, and why they’re going to be perfect for clients who are looking for bridal glam or festival inspiration.
The K18 ingredients you need for your cleanest hair yet!
Has your client ever asked you abour ingredients in the products that you use on them?
Have you found yourself scanning the back of the packaging and googling the names and feeling a little lost?
You're not alone. Ingredient labels are complex when it comes to haircare and contain an array of unfamilar natural chemical and biological ingredients with confusing names. We are here to give you the tools you need to translate and explain to your clients what is in the products that you use on them in the salon and which K18 products can help you achieve the cleanest hair yet!