Are your clients one of the 62% concerned with darkening and dulling of their blonde hair? As a colourist you are the expert in lifting, toning and glossing but, how can you grow your blonde expertise and continue to build your client satisfaction long after they have left the salon? Redken has the answer. It’s time to discover a bright new outlook that will keep your blonde clients light and bright in-between salon visits.
You are probably aware that Toning care has achieved wide adoption in recent years, with 1 in 2 blondes using a colour enhancing or pigmented shampoo after salon visits however, toning care is not always the right solution to help blonde clients achieve their desired finish. Whilst you may have previously prescribed to your clients a purple pigmented shampoo to help combat blonde brassiness and maintain cooler tones, it may not be the perfect solution for all clients.
Whilst toning care routines such as Redken’s bestselling Color Extend Blondage are perfect for neutralising unwanted yellow undertones and attaining a cooler result, not all clients crave that coolness. More recently there has been a significant shift in clients with more golden blonde tones who seek a warmer, brighter blonde finish.
As soon as your client leaves the salon their blonde is already a magnet for losing lightness and brightness. Faced with dulling agents, grit, pollution and build-up from daily external aggressors, blondes are often fighting a losing battle when it comes to daily maintenance. However now you can further cement your blonde expertise in salon by prescribing a high-performance, science-led aftercare regimen for those clients wanting a bit more brightness .
Introducing NEW Blondage High Bright™, a three-step system from the number one haircare destination for blondes. Powered by a Vitamin C + Brightening Care complex, this trilogy of high-performance hair care products removes impurities that darken, dull and mattify blonde hair for brighter results, instantly.
Designed for blonde clients level 7-10, the Blondage High Bright™ routine makes it easier than ever to help clients lock in their brightest blonde for longer. In clinical tests, 92% of stylists saw a brighter blonde revealed after just one use. Formulated with Vitamin C, known in skincare for its endless brightening benefits, Redken’s patented brightening care complex (including emollients, glycerine and silicones) and chelating agents to help achieve instantly visible results, this aftercare system is the first brightening range on the market to progressively brighten blonde hair, without tonal shift.
The transformative formulas are bottled into a pre-treatment, shampoo and conditioner combo which work in tandem to remove build-up of nasties and dulling agents resulting in sealed cuticles and filled porosity to lock out dullness after just ONE use. Delivering professional results at home, clients can expect an injection of instant brightness with added glossy shine and a silky, conditioned finish
The new hair hero of the line-up is the Pre-Treatment. A true power product, it acts like a magical magnet lifting the pollutants and dulling agents from the cuticle of the hair and prepping the perfect canvas for cleansing with the shampoo.
The routine begins with the pre-treatment applied to damp hair and left to work its magic for 5-10 minutes. Without rinsing, follow with Blondage High Bright™ Shampoo, lather and rinse thoroughly. Lastly, seal everything off with Blondage High Bright™ Conditioner for a silky, illuminate finish!
It’s time to put your salon on the map as the one-stop destination for the ultimate lasting care for every blonde client, whatever their hair type. By offering personalised aftercare prescriptions for instant transformations, you can ensure your client stays as obsessed with their blonde as the day they left the chair.
Blonde is a favourite go to for many. With summer well on its way the demand for a brighter blonde from customers has increased. NXT have broken down a step-by-step process of how to enhance dull hair to vibrant, show stopping locks.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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