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Experience Advanced Drying Performance with Valera Selexa AI
Swiss hair specialist Valera brings cutting-edge technology to the salon with its Selexa AI range of high-speed professional hairdryers: Selexa AI Color Pro and Selexa AI Pulse.
These models combine power, precision, and digital intelligence to deliver exceptional results and complete control over temperature and airflow — designed for the demands of professional use.

Selexa AI Color Pro – The High-Speed Hairdryer for Color Experts
Developed specifically for professional colorists, the Selexa AI Color Pro enhances colour brilliance and protects hair health, whether it’s lightened, highlighted, or naturally toned.
Its five preset colour-specific modes, displayed on screen, allow stylists to select the perfect combination of airflow and temperature for any service. For total flexibility, nine manual settings enable full customisation.
Equipped with the 120K-PAX digital motor (up to 120,000 rpm), this lightweight hairdryer delivers 80 m³/h of airflow with ultra-low noise levels at only 67 dB.
The Thermo Balance Sensor keeps heat consistent to prevent damage, while the CLEAN FILTER button automatically clears the air intake for maximum performance.
Included accessories: three precision nozzles – including the TOUCH ME cool nozzle – and a professional curl diffuser, ensuring optimal results for every technique.
Ideal for: colour specialists and salons focused on maintaining hair health and colour vibrancy.
Selexa AI Pulse – Power and Control for Every Styling Session
Designed for salon professionals, the Selexa AI Pulse combines speed, power, and digital precision for flawless styling results.
Its HI-PAX digital motor offers a lifespan of up to 10,000 hours and delivers a strong, consistent 90 m³/h airflow, even under continuous salon use.
Stylists can select from five preset styling modes via the intuitive display — each optimised for a different technique, from sleek blow-dries to voluminous curls — or choose from nine manual airflow and temperature combinations for a tailored experience.
The ion generator enhances shine and reduces static, while the CLEAN FILTER function simplifies maintenance.
Lightweight, ergonomic, and equipped with a 3 m SuperFlex cable and Rotocord swivel system, the Selexa AI Pulse ensures effortless comfort throughout long working hours.
Ideal for: stylists and busy salons that demand speed, reliability, and creative control.
Swiss Technology, Professional Precision
The Selexa AI range brings the precision of Swiss engineering to salon hairdrying and styling:
- Digital brushless motors for powerful, long-lasting performance
- Smart display with both preset and manual modes
- Automatic CLEAN FILTER function
- Lightweight, balanced design for everyday professional use
Every Valera hairdryer is designed and manufactured in Switzerland, guaranteeing quality, durability, and performance trusted by professionals worldwide.


