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Amika Has Landed at Capital Hair & Beauty! Get to Know the Signature Collection
At Amika, their products get their start right in the salon—because they trust their stylists just as much as your clients do. That’s why they're thrilled to be at Capital Hair & Beauty. Their salon-raised professional haircare is powered by their community of stylists so that every formula works for every hair type, every texture, and every style. Because at amika, all hair is welcome™.
Their roots are in Brooklyn, New York, where culture and community are at the centre of everything. And now, they're hopping across the pond to expand that community even further.
A little about their formulas: they put care into every ingredient, and they are always working hard towards becoming cleaner and greener. Their products are cruelty-free, and formulated without sulphates, parabens, phthalates, and over 1300 ingredients banned from the EU.
If you’re a new friend of amika, a great place to start is with the Signature collection. Each product is made with sea buckthorn, their signature superfruit that’s loaded with vitamins C + A, fatty acid omega 7, and antioxidants—making it the ultimate holy grail for your hair and skin. They all feature their iconic warm fruity floral scent that you—and your clients—will be obsessed with. Their best-selling Perk Up Dry Shampoo and Soulfood Nourishing Hair Mask have achieved viral status (and with good reason!), but let’s get into the full line-up. What’s a backbar without the basics?
Normcore Signature Shampoo and Conditioner kick off your clients’ experience with intention. Sulphate-free and packed with vitamins and antioxidants, this wash-care duo leaves hair clean, soft, and 7x* more nourished. Plus, they’re safe for colour-treated hair!
Soulfood Nourishing Hair Mask is the ultimate luxury for hair that needs extra TLC. Rich and creamy but still lightweight, this best-selling mask provides extra conditioning power for dry hair — leaving it extra soft, silky, and shiny after just a few extra minutes in the chair.
Available in both original and silicone-free formulas, The Wizard Detangling Primer is the multitasking leave-in treatment your station is missing. Use it before styling to heat protect, detangle, add hydration, and smooth hair — yes, really — all in one.
Of course, there’s also Perk Up Dry Shampoo, which almost needs no introduction. The number one dry shampoo in the U.S.*, this talc-free dry shampoo absorbs oil, reduces odour, and has an invisible finish, all while boosting volume at the root. Then there’s Perk Up Plus, an extra-lightweight formula with scalp-friendly ingredients. And for those clients with oily roots, Perk Up Ultra is the way to go. Get ready to see your clients stock up on all three!
That’s just the start. At amika, they have 11 collections for every hair type and concern, including for frizz control and colour care. They're thrilled to join the Capital Hair & Beauty family, and can’t wait to hear what you and your clients love most!
*Clinically proven when using shampoo + conditioner together as a system.
**Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
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