Menu
Getting and Retaining Clients as a Freelancer in 2023
Starting your own freelance business can be both exciting and daunting, but with the right strategies, you can secure and retain a loyal client base. In 2023, we'll guide you through useful tips for acquiring and keeping clients.
Start Locally
When embarking on your freelance journey, begin by tapping into your local network. Let your friends, family, and acquaintances know about your new venture. Offer them an initial discount, and consider implementing a referral program that rewards them for spreading the word.
But what's even more powerful than referrals? Testimonials and reviews. Maintaining an online presence is vital, as it ensures that potential clients can discover you and read about the quality of your services 24/7. Encourage clients to leave reviews on platforms like your business Facebook page or Google listing and ensure you respond with gratitude.
Top Tip: Request clients to leave reviews on various platforms, and maintain a responsive online presence by thanking them for their feedback.
To maximize your online presence, explore local business listings and Google listings. If you don't have a website yet, consider platforms like Squarespace and Wix, which offer user-friendly templates and often provide free trials. Alternatively, you can seek web designers through platforms like Fiverr, ensuring your online presence is professional and appealing.
Building Loyalty
Once you've established a steady client base, it's essential to maintain regular communication with them. Utilize emails and newsletters to keep clients informed about your latest offers and updates. Platforms like Mailchimp offer reliable services with pricing options to suit your budget. Ensure you have a GDPR policy in place to inform clients about data usage and security.
Top Tip: Include a newsletter sign-up form on your website to capture new customer data for future marketing campaigns.
Social media is a powerful tool for immediate communication and for attracting new clients. If you're looking to expand your clientele, engage with relevant online groups or communities on platforms like Facebook. For example, if you offer bridal services, join wedding and event-related groups and participate in discussions.
Top Tip: Encourage clients to tag you in their social media posts showcasing your work to expand your reach and credibility.
Getting to Know Your Clients
Building a loyal client base involves more than just offering services; it's about understanding your clients' needs. Take the time to get to know them, ask questions, and above all, listen. Are they concerned about sustainability? Do they prefer vegan or natural products? The better you understand your clients, the more effectively you can serve them and prevent them from seeking services elsewhere.
Cancellation Policy
In the event of a client cancellation, consider creating a cancellation policy. This policy outlines the terms and conditions of cancellations and can help you manage unexpected schedule changes effectively. For expert advice on crafting a cancellation policy, check out our blog.
New & Trending
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
NEW
Delivery
Collection
Please login to your account to check stock in your local store.
3 FOR £10
OFFER
NEW
Delivery
Collection
Please login to your account to check stock in your local store.
3 FOR £10
OFFER
NEW
Delivery
Collection
Please login to your account to check stock in your local store.
3 FOR £10
View Details
OFFER
NEW
Delivery
Collection
Please login to your account to check stock in your local store.
3 FOR £10
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
NEW
Delivery
Collection
Please login to your account to check stock in your local store.
3 FOR £10
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Back to Posts
Tags
- 2024
- acne
- allergies
- apps
- autumn
- awards
- balayage
- blonde
- braids
- bridal
- brows
- business
- capital & me
- care
- career
- celebrities
- christmas
- chrome
- clean
- collection
- color wow
- colour
- colours
- conditioner
- covid-19
- crazy color
- curls
- facial
- fanola
- fashion
- festival
- finance
- floral
- freelance
- gel
- gellux
- get the look
- goldwell
- halloween
- indola
- interview
- k18
- lashbase
- lashes
- lob
- loreal
- loyalty
- make up
- manicure
- marketing
- men
- mens
- mental health
- microblading
- milk_shake
- nail art
- nailart
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- pulp riot
- redken
- retail
- revlon
- salon revamp
- salon system
- schwarzkopf
- self-employed
- shampoo
- skincare
- smoothing
- social media
- split-ends
- spring
- step by step
- summer
- sustainability
- tanning
- the manicure company
- the met gala
- tigi
- tiktok
- toner
- toning
- top knot
- trends
- tutorial
- updo
- valentines
- veganuary
- wahl
- waxing
- wella
- wellbeing
- winter
Latest Posts
- How To Winterise your Client’s Hair Routine
- Keeping It Clean: Essential Barber Shop Sanitisation Tips
- Now Live: LashBase
- Trend Alert: Muted Shades With Goldwell
- The Best Christmas Gifting Products For Your Salon
- Jenna Ortega: Get The Look
- Spook-tacular Nail Designs for Halloween: Get Ready to Enchant Your Clients!
- Why We’re Falling for Pumpkin Spice Hair Colour
- London Fashion Week SS25 Show Report
- Nail the Magic: OPI X Wicked
Related Posts
The true cost of beauty - 80% of Brits admit to spending £1200 on beauty treatments per year
We did some digging to reveal the true cost of beauty, and what we found may shock you! A whopping 80% of Brits admit to spending £1200 a year.
The UK cities with the most top - rated hair & beauty professionals
We explore what drives consumers to leave positive reviews online for their hair and beauty professionals, and reveal the UK cities where salons and freelancers have received the most favourable reviews.
Prioritising your mental health
Going freelance means you’re in charge of your day and get to plan things exactly as you choose. While you might be working alone, you should never feel alone; read on for our tips on keeping your mental state healthy and balanced.
Staying Organised with Apps and Online Services in 2023
While starting your own business can feel like an endless list of tasks there is so much you can do via your phone and a variety of apps.
Harnessing the Power of Social Media in 2023
When it comes to being a hair or beauty pro – freelance or salon-based – social media offers your clients a window into your creations, how you work and how popular you are.
How to set up your at-home salon
There are various ways you can go freelance; while some hair and beauty pros prefer to rent a chair or space in an existing salon, others love the freedom and flexibility of creating their own at-home workspace.
Pricing Your Services as a Freelancer in 2023
Deciding on your costs can be one of those super difficult decisions that you’d rather not deal with. However, it is an important step, so make sure you do your research. Here are some tips to help make the process that little bit less painful.