Menu
How to Attract New Clients Using Social Media
Are you making the most of promoting your business through social media? Sometimes it is easy to put your online presence on the back- burner (especially when you're running a business). However more and more prospective clients are tuning to social media to discover new salons, so there is no better time to utilise these tools and become socially 'active'. It is time to promote your business and reap the benefits, and we're here to help you get started!The power of social media is benefiting all businesses including the hair and beauty sector. There are many reasons why the modern client will turn to social media before booking an appointment with you. Firstly it gives them a chance to see the talent and personality behind salons. It allows an insight into the salon itself and a chance to see photos of previous work. Often new clients look out for offers, such as recommend a friend loyalty schemes and there is no better place to showcase these than on your social media channels.
INSTAGRAMThink images, think Instagram. This platform is the most photo-friendly of them all. With a selection of edit tools and filters, all your salon snaps will look their very best. It is hashtag and handle friendly so a great way to ensure your photos are viewed by the many.
FACEBOOKThe perfect platform for getting the details across. With text and images being popular, Facebook allows you to upload a photo whilst adding more written information. Whether this is an offer or sharing a selection of photos from a recent event at your salon. Facebook reviews are also becoming more popular. Encourage your clients to leave a review and this will help give new clients the confidence in booking with you.
TOP TIPSMake sure every social media platform is linked. For example put your website URL in your Instagram bio.
On your website make sure those all-important social media logos are clear and easy to find!
It takes time to build an online presence, so set goals that are realistic and achievable. For example start with three or four posts a week and build up to posting every day. Remember something is better than nothing!
Do some research! Before you start posting on Instagram you may want to consider a ‘theme’ for your account. Do you want white boarders around all your images? There are some great apps to help with layout at design such as Instasize.
Be sure you hashtag your photos on Instagram. Look at some other salons accounts for ideas and to find the most popular tag.
See below our plan for How to Attract New Clients
- Take a photo of your Salon, making sure it is high resolution. We recommend if you have an iPhone, use that camera instead of the Instagram camera. You will get a better quality photo by doing this. Upload and say an interesting fact about your salon, maybe you have won an award? Maybe you stock vegan products? All of these unique selling points will catch the prospective client’s eye.
- Throw yourself in the deep end and upload a photo of a client’s hair style or recent brow transformation. Perhaps mention some of the other services that you offer.
- Show the gorgeous products that you stock and use on your clients. Instasize is a great app for collaging photos. Remember to @ the brand of the products too.
- Tempt them with an offer. E.g. £10 off for all new clients. You could also run a Facebook campaign competition which would help attract new faces into your salon.
- Keep them hooked. Encourage them to come back with a second offer. For example 20% off on your first visit, 10% off the next if you recommend a friend.
- Entice your new audience with before and after photos. These are always a great way to show off your skills and will give the new clients confidence in booking with you. Find a current client who is happy for you to do this and snap away!
Image source: Pinterest
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
4 FOR THE PRICE OF 3
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
SAVE 25%
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
BUY 3 FOR THE PRICE OF 2
Back to Posts
Tags
- acne
- advice
- allergy
- apps
- autumn
- awards
- balayage
- barbering
- beauty industry
- blonde
- braids
- bridal
- brows
- business
- capital & i
- career
- christmas
- client loyalty
- color wow
- covid-19
- curls
- eyelash
- facial
- fanola
- festive
- finance
- freelance
- gellux
- hair
- hair care
- hair colour
- hair salon
- hair styles
- hair styling
- hair trends
- hairdressing
- hairstyle
- hairstyles
- halloween
- healthy
- how to
- hygiene
- ideas
- indola
- industry
- inspiration
- interview
- k18
- lashes
- lockdown
- loreal
- macadamia
- make up
- makeup
- manicure
- marketing
- mens
- mental health
- microblading
- nail art
- nail industry
- nail inspiration
- nail technician
- nail trends
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- salons
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- technique
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trending products
- trends
- tutorial
- updo
- upskills
- valentines
- vegan
- vegan beauty
- veganuary
- wahl
- waxing
- wedding
- wella
- wellbeing
- wellness
- winter
- winter nails
Latest Posts
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- K18 Biomimetic Hair Science vs. Bond Builders
- K18 & Your Salon Services - How to incorporate K18 Services for Ultimate Hair Restoration
- What is K18 and how does it work?
- From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
- Something Old - Something New
- Skin Cycling 101
- Vegan and Cruelty-Free Hair and Beauty: Simple Swaps and Recommendations for Veganuary
- The Greatest Night in British Hairdressing!
Related Posts
Vegan and Cruelty-Free Hair and Beauty: Simple Swaps and Recommendations for Veganuary
The new year often brings a sense of renewal, self-improvement and positive change. For many, this means reducing the consumption of animal products and embracing a more compassionate lifestyle. As hair and beauty professionals, we can support and promote this growing movement by embracing vegan and cruelty-free options. However, transitioning to fully vegan products may initially seem daunting. This is why, in this post, we will explore some simple swaps you can try in January that are still highly effective and recommendations for vegan styling products and treatments to expand your offerings this Veganuary. We aim to make embracing ethical beauty approachable and attainable so you can focus on what matters most - caring for your clients with confidence and care.
Simple swaps this Veganuary
Start Small: It can be overwhelming to transition to fully vegan products overnight. One simple swap you can make is changing your hair brushes and combs to those made from natural materials such as bamboo (link to bamboo page) or wood. Not only are these products sustainable and eco-friendly, but they also help reduce static hair and promote healthy shine. Another easy swap for your salon or personal use is choosing cruelty-free and vegan nail polishes from brands like The Manicure Company. Ethically made and with an unwavering commitment to being a vegan and cruelty-free brand, Zero Gel Polish is widely available at our stores and comes in a vast array of colours. These small changes can make a big difference
The Greatest Night in British Hairdressing!
The greatest night in British hairdressing!
Come with us to the Wella Trend Vision Awards.
With more than 700 guests in attendance, the Wella Trend Vision Awards were a feast for the eyes. Taking place along the banks of the Thames River, overlooking the stunning London skyline, the night was all about celebrating the best in British hairdressing.
An annual competition, the Wella TVA preparation started earlier this year with an online photographic entry and culminated with this prestigious evening where some truly iconic and creative looks were on display. Hosted by the legendary hair-up maestro Patrick Cameron, alongside Fergal Doyle (you can see more from Fergal on page 28 where he shares his ultimate social media tips), the night was packed with creative showcases from the likes of Wella artists such as Cheynes, Cobella, Francesco Hair Salons, Hob Academy, Lara Johnson Lifestyle, Nikki Clifford from NJUK, Simon Tuckwell and Stil.
The true cost of beauty - 80% of Brits admit to spending £1200 on beauty treatments per year
We did some digging to reveal the true cost of beauty, and what we found may shock you! A whopping 80% of Brits admit to spending £1200 a year.
How does my home’s water impact my hair and scalp?
What effect does water have on your hair's health?
Skinician Q & A | Your Salon Facial Peel Questions Answered
Introducing Skinician. Skinican offer a range of professional treatments, facial peels and more...
How do Brits feel about “cheating” on their regular hair and beauty professional?
Discover the results of a new survey on UK consumer loyalty to hair and beauty professionals. Nearly 7 million admit feeling more guilty about 'cheating' on their hairdresser than a romantic partner.