Since 1909, L'Oréal Professionnel Paris develop products and services by Pros, for Pros.
They are the professional pioneer from Paris, champion of superior and safe performance.
For all innovations and renovations, they carefully select the best materials to preserve the resources of the planet.
Discover the professional ranges that earned L’Oréal Professionnel’s reputation for excellence. Each collection is developed through pioneering research and crafted to meet the evolving needs of salon professionals.
L’Oréal Professionnel permanent hair dyes are your answer to vibrant, long-lasting colour, trusted by stylists worldwide. Formulated with advanced technology to colour and care in one, lines such as Majirel and iNOA offer a huge range of shades, outstanding grey coverage and customisable results tailored to your clients’ needs.
For soft results and seamless blending, L’Oréal Professionnel tone-on-tone and demi-permanent colours provide rich, multi-dimensional tones that bring out natural depth and shine. Ideal for clients looking for low-commitment transformations, ranges such as Dia Light and Dia Color nourish and perfect tone.
Achieve clean, luminous blonde results with L’Oréal Professionnel’s blonding solutions. From high-performance Blond Studio pre-lighteners to L’Oréal Professionnel’s Efassor, each product ensures controlled lift, optimal condition and brilliant clarity.
Powered by advanced science and salon expertise, the L’Oréal Professionnel Serie Expert and haircare range targets every hair type and concern. From repair and hydration to volume and colour protection, these shampoos, conditioners and treatments deliver visible results and luxurious care both during and between salon visits.
Express creativity and control with L’Oréal Professionnel’s Tecni.ART styling products. Designed for professional use, this range offers everything from flexible hold and anti-frizz to texturising sprays and volumisers, helping you to craft modern, long-lasting styles.
Ensure predictable colour results with L’Oréal Professionnel oxydants and peroxides, formulated for use with the brand’s professional hair colour systems. Available in a range of volumes, these developers provide consistent lift, coverage and tone accuracy every time.
Discover the most sought-after L’Oréal Professionnel ranges at Capital Hair & Beauty. These products are bestsellers for a reason, trusted by our customers for their innovation, consistency and exceptional results.
Experience rich, long-lasting results with L’Oréal Professionnel Majirel, the iconic permanent colour you trust, now with up to 2x less ammonia odour* & up to 3x smoother hair**
*Instrumental test, vs previous Majirel
**Instrumental test
***No animal derived ingredients or by products.
The breakthrough way to gloss, tone and take through, Dia Light is L’Oréal Professionnel’s first acid tone-on-tone colour. This ammonia-free acidic gloss colour is now superpowered with Hyaluronic Acid to instantly replenish lost moisture in hair. Perfect for low-commitment colour maintenance.
*Instrumental test
**Instrumental test on bleached hair.
A true game-changer in professional colour, iNOA uses an Oil Delivery System (ODS²) technology to maximise colour performance while respecting the hair’s natural integrity. This ammonia-free permanent hair colour provides deep, even results, optimal scalp comfort and luminous shine.
*vs before colouration
**Instrumental test vs before colour
Yes, L’Oréal Professionnel hair products are intentionally formulated for professional use. The range is developed for trained hairdressers and colourists to ensure safe and effective application.
Both Majirel and INOA deliver lasting, vibrant results, but they differ in technology. Majirel is a traditional oxidative permanent hair colour, enriched with Ionene G and Incell for strengthening care. INOA, on the other hand, is ammonia-free and powered by Oil Delivery System (ODS²) technology, offering a more comfortable experience with exceptional colour radiance and respect for the hair fibre.
Serie Expert is L’Oréal Professionnel’s targeted haircare range, developed to maintain salon results between visits. Each collection, from Absolut Repair to Vitamino Color, addresses specific hair needs, offering professional-grade care, strength and shine for every hair type and concern.
L’Oréal Professionnel oxydants and peroxides are available in multiple volumes to suit your desired lift and coverage. Lower volumes (e.g. 6 vol) are ideal for tone-on-tone or subtle results, while higher volumes (20–30 vol) provide greater lift for vibrant, light-reflective colour. For personalised advice, speak to our teams in-store.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and protects any information that you provide when using the capitalhairandbeauty.co.uk website or otherwise provide CHB with your personal information.
CHB is committed to protecting your privacy. If we ask you to provide certain information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy policy. We treat all your personal information as fully confidential and do not pass your information on to third parties without consent unless legally required to do so.
By providing us with your personal information, you agree and consent to its transfer, processing, use and disclosure as outlined in this privacy policy. This policy does not apply to data you place on any publicly accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this page from time to time to ensure you are happy with the changes. This policy is effective from 21st May 2018.
When you shop on this site or in one of our stores, personal information such as your name, email address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used to connect your computer to the internet are collected by us. This data enables us to process and fulfil your order or transaction. We also ask for your mobile number, which helps us (and courier companies working on our behalf) to contact you if there’s a problem with your order.
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
Personal data collected is used in the processing and delivering of orders. Names, email addresses, mobile numbers, postal addresses and business type may also be used to send you marketing communications (if you have opted in to receive them). You can opt out of these at any time by visiting ‘my preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our website is performing on a variety of electronic devices and internet browsers.
We also use this data for remarketing in conjunction with Google, which allows us to display adverts to you on third party websites after you have visited our website. To opt out of this please visit Google’s ad settings.
Personal data is stored on secure servers, separate to the website server. We may share this information with third party service providers employed by us to perform functions on our behalf, such as courier companies delivering orders, mailing companies sending postal mail, email service providers sending emails and texts (SMS) and payment service providers processing payments. PayPal transactions are subject to the PayPal privacy policy.
We may also share certain data including email addresses (if you are opted in to receive emails from us) with third party social media platforms in order to show you targeted ads when you visit them. Third parties such as Google use cookies to store browsing behaviour data, which enables us to use their remarketing services. Please refer to our cookie policy for more information.
We require this information to provide you with a service (processing orders), it also helps us to ensure that content on our sites is presented in the best way for you and the electronic device used to access the content. To send you information regarding our products or services (if requested by you), protect you and us against fraud and to notify you about changes to our service.
This data will be processed when your order is picked, packed and dispatched by our distribution centre, or if you enter a competition or free prize draw. It will also be used every time we send a marketing communication, if you have opted in and the communication is deemed by us to be relevant to you.
Any user specific browsing data will be retained for 26 months after you last visited our site, after which time it will be deleted.
To unsubscribe from marketing communications please visit the ‘my account’ section of your online account and select ‘my details and preferences’. You can then change your opt in preferences for email, text and post. Alternatively simply click on the unsubscribe links that are sent out with each email/text or get in contact with us.
You have the right to request a copy of the data we hold about you, or to have your data erased in certain circumstances. Please contact us if you’d like to request this. Please note that depending on your interactions with us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
