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L'Oreal Majirel & INOA
Shop L'Oréal Professionnel’s flagship permanent hair colour ranges at Capital Hair & Beauty, an official UK stockist and trusted by professionals nationwide. Guaranteed genuine products with reliable results.
With L'Oréal Majirel, get true-to-tone, long-lasting colour and up to 100% grey coverage. Available in a multitude of shades and specialist formulations, including Majirel Cool Cover, Majirel High Lift and Majirel Glow.
L'Oréal INOA is your answer to ammonia-free permanent hair colour that doesn’t compromise on results, with high-impact colour and innovative technology for optimal scalp comfort. Available in a huge range of shades and formulations, including INOA GLOW, INOA Suprême ODS² and INOA Carmilane.
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The L'Oréal Professionnel Permanent Colour Range
L’Oréal Professionnel’s permanent colour portfolio is built on decades of in-salon testing and advanced formulation, becoming the trusted professional hair colour for stylists across the globe.
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With highly concentrated caring agents, Majirel delivers up to 3x softer hair and uses Odour Trapping Technology (OTT) for up to 2x less ammonia odour versus the previous formulation. Its mistake-proof formula delivers rich colour and precise results that clients will love every time.
INOA launched as L'Oréal’s first luxurious, ammonia-free permanent dye, using ODS² (Oil Delivery System) to optimise colour penetration through oil rather than traditional alkalising agents. With up to +48% shinier results*, 60% oil inside and up to 100% white hair coverage**.
Both ranges are developed and trusted for professional use, with predictable results across varied hair types and colour services.
*vs before colouration
**instrumental test vs before colour
Why Buy L'Oréal Professionnel at Capital Hair & Beauty?
When you’re working with permanent colour, consistency and product integrity matter. We’re an approved UK stockist of L'Oréal Professionnel colour, giving you reassurance in product quality, backed by decades of industry experience and support.
Here’s why professionals shop with us:
- Guaranteed genuine L’Oréal Professionnel products
- Over 70 years supporting professional colourists in the UK
- Nationwide store network with convenient Click & Collect
- Competitive trade prices on trusted colour systems (Majirel & INOA)
Expert in-store teams with real colour experience
FAQ
Majirel
How do I choose which Majirel product to use?
The right Majirel product will depend on the service and your client’s needs. Consider the desired end results, the level of lift required and the finish you want to achieve:
- Majirel 60ml: The core permanent colour range for rich, even colour and reliable grey coverage.
- Majirel Cool Cover: Ideal for enhanced neutralisation and cooler reflects.
- Majirel High Lift: Designed for controlled blonde lifting of up to 4.5 levels.
- Majirel Glow: Creates softer, more translucent colour with luminous shine.
- Majirel Mix and Boosters: Help personalise and intensify reflects.
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What other products complement the Majirel range?
L’Oréal’s Majirel system works alongside various supporting products for the ultimate customisation and colour performance potential.
L’Oréal Cream Oxydant developers are formulated specifically for Majirel permanent colour, delivering predictable lift and reliable results. Many colourists also pair Majirel services with glossing and toning systems like Dia Light, which is perfectly matched to Majirel shades, to perfect tone and enhance shine.
When should I use Majirel High Lift in my services?
Majirel High Lift will help you to lift natural bases while maintaining controlled, neutralised blonde results. It can achieve up to 4.5 levels of lift, making it perfect for high-lift blonde services.
Is Majirel suitable for grey coverage?
Yes, Majirel is widely used for its powerful grey coverage performance. The core Majirel range provides up to 100% white hair coverage, with extensive natural, warm and cool reflects available to personalise results. Fundamental base shades such as Majirel 4.0, Majirel 5 and Majirel 6 are especially well suited to the task.
Which Majirel shades are best for ash blonde results?
For cooler blonde results, professionals often choose shades such as Majirel 10.1, Majirel 10.21 and selected Majirel Cool Cover tones. These shades neutralise unwanted warmth while maintaining brightness and shine.
Which Majirel shades are most popular for brunette services?
Shades such as Majirel 3 and Majirel 4 are popular for classic brunette colour services. These shades offer natural depth, shine and long-lasting coverage, and can also be used as base tones for grey coverage.
INOA
What is the L’Oréal Professionnel INOA range?
INOA is L’Oréal Professionnel’s ammonia-free permanent hair colour system, powered by their ODS² (Oil Delivery System) technology. Instead of relying on traditional ammonia formulas, INOA uses oil to optimise colour delivery into the hair fibre, helping to deliver long-lasting colour, high shine and up to 100% grey coverage. This is all with improved scalp comfort and a lower-odour salon experience, setting it apart from traditional hair colour.
How do I choose between the different INOA colour systems?
Each INOA range is designed for different colour goals, so it largely depends on the service and your client’s goals.
- INOA ODS²: The core permanent colour system, suited to classic permanent colour services and grey coverage, with an ammonia-free formula.
- INOA Glow: Creates softer, more translucent colour with boosted cool reflects and enhanced luminosity.
- INOA Suprême: Designed for mature hair and advanced grey coverage services, with shades developed for soft, natural-looking results.
- INOA Carmilane: Shades developed for vibrant copper and red colour services with enhanced radiance and fade resistance.
- INOA Booster: Delivers enhanced colour visibility and neutralisation in three cool reflects.
Is INOA suitable for grey coverage?
Yes, INOA has been developed to provide an ammonia-free alternative to grey coverage, providing up to 100% white hair coverage across the ranges.
Can INOA colour be customised?
INOA hair colour supports personalised colour formulation through the use of INOA Boosters, which can intensify reflects, enhance neutralisation and help control unwanted warmth, giving you the flexibility to create bespoke colour results.
Why should INOA Rich Oxydant be used with INOA colour?
INOA Rich Oxydant has been specifically formulated to work with L’Oréal Professionnel’s ODS² technology. Using the recommended developer helps ensure optimal colour development and predictable performance across lift, coverage and tone.
Which INOA shades are best for red hair colour services?
For intense warm reflects and vibrant copper-red results, professionals often choose the INOA Carmilane range. These shades are formulated for high-impact reds with enhanced shine and fade resistance in an ammonia-free formulation.
What shades does the INOA range cover?
The INOA permanent colour range covers an array of shades, giving you incredible flexibility. Popular shades include INOA 4 for rich brunette results, INOA 6 for natural dark blonde services, INOA 8 for light blonde tones and INOA 9 and INOA 10 for the lightest blonde and high-lift colour work.
