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L'Oreal Tone-on-Tone and Demi Permanent

Shop L'Oréal Professionnel tone-on-tone and demi-permanent hair colour at Capital Hair & Beauty, an official UK stockist. Guaranteed genuine products and trusted by hairstylists and colourists nationwide.

The end of dull is here with this range of semi and demi-permanent and tone-on-tone hair colour.

Dia Light is the ammonia-free, tone-on-tone gloss that refreshes colour, the French way. With acidic gel cream technology for use after lightening. Available in a wide range of tones and in formulations including Dia Light Booster, Dia Light Hyaluronic Acid Gloss Colour and Dia Light Acidic Gloss Clear.

Dia Color (the new and improved Dia Richesse) is a demi-permanent gloss colour for natural and colour-treated hair. An ammonia-free, alkaline formula with 100% true-to-tone natural reflects and up to 70% grey coverage. Find a range of shades for vibrant demi-permanent colour.

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The L'Oréal Professionnel Demi-Permanent Colour Range

L’Oréal Professionnel’s demi-permanent and tone-on-tone portfolio has been formulated to deliver controlled, predictable colour results with a focus on tone, shine and hair condition.

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Dia Light achieves this with acid-gel cream technology and no ammonia, making it especially suited to sensitised or pre-lightened hair. Perfectly complementing Majirel and INOA shades, the toner-style formula fights dryness, replenishes hydration and respects cortex integrity, with up to 30% more conditioned* hair.

Dia Color, L’Oréal’s evolution of Dia Richesse, is an ammonia-free, alkaline demi-permanent hair dye with true-to-tone reflects, lifting up to 1 level. Made with up to 91% natural origin formula** and delivering up to 3x shinier hair***.

*After Dia Light application on bleached hair.

**Individual shades vary. Maximum ingredient naturality is 91%, minimum is 84%.

***Instrumental test vs. previous formula.

Why Buy L'Oréal Professionnel Colour at Capital Hair & Beauty?

Tone-on-tone and demi-permanent services rely on shade accuracy and trusted formulas. At Capital Hair & Beauty, shop the L'Oréal Professionnel Dia range knowing you’re supported by a trusted partner to the professional industry, with 100% genuine products every time.

Here’s why professionals choose to shop with us:

  • Official UK stockist of L’Oréal Professionnel products
  • Trusted by hair & beauty professionals for over 70 years
  • 60+ stores nationwide with convenient Click & Collect
  • Reliable availability & trade pricing across Dia Light & Dia Color
  • Knowledgeable in-store teams with real colour experience