Menu
![](/Images/Adverts/The-Capital-Cut-2000x544px.jpg)
New beauty rules
For some time now, Korea has been a major beauty influencer, and Japan has been the leader when it comes to the glossy hair market, but Brazil is catching up with both of them, as more and more of your clients will soon be influenced by Brazilian beauty.![La-Brasiliana model and products](/Images/Blogs/la-brasiliana.jpg)
Until now, Brazil has been the second biggest leader when it comes to sales of smoothing hair treatments, but that is set to change this year. In fact, by 2020, the Brazilian professional haircare market is set to grow to $589.4million (around £400million). With areas such as Africa becoming more interested in Keratin treatments, as well as the UK Afro hair market, manufacturers are coming up with many more innovative options for your potential straightening clients. Women of Asian and Mediterranean descent, who often face issues when it comes to smoothing treatments that actually work on their thicker, often more dense hair, are discovering that there are some new options out there, and it’s Brazil that is leading the way when it comes to smoother results.
The quest for smoother hair also means huge growth for brands offering serums, masks, leave-in conditioners, as many of these treatments require more at-home and in-salon maintenance. When it comes to the leading manufacturers, L’Oréal Professional is the largest, with Schwarzkopf and Wella Professional closely following, but there is also a wider appeal for brands that use natural ingredients, such as Macadamia. Perhaps the most specialised range you can use to offer clients the perfect Brazilian Blow Dry is La-Brasiliana, a professional conditioning keratin treatment for that just blow-dried look.
When it comes to the rest of the body, the focus that Brazilian women place on head-to-toe anti-ageing is also going to affect your client base. More and more, women will expect longer-lasting and life-enhancing results from the money they invest in skin-smoothing treatments. One of the reasons why things are changing in both the hair and beauty markets, is because there is a new breed of client. So-called ‘pro-sumers’ – professional consumers – are shoppers who do their research before they even book their hair treatment or enter a beauty salon. These women read blogs, watch video reviews and Google specific product reviews before they commit to purchasing anything. So, even if you believe that the Brazilian influence is just a passing fad, you definitely need to pay attention to the client experience, as your next customer might be reviewing your salon as you read this…
Fancy learning how to create a Brazilian Blow Dry? Book onto our Brasilian Blow Dry Workshop
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
4 FOR 3
MORE OPTIONS
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
2 FOR £28
View Details
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
MULTI BUY
Back to Posts
Tags
- acne
- advice
- allergies
- apps
- autumn
- awards
- balayage
- blonde
- braids
- bridal
- brows
- business
- capital & me
- career
- celebrities
- christmas
- chrome
- clean
- color wow
- covid-19
- curls
- facial
- fanola
- festival
- festive
- finance
- freelance
- gellux
- halloween
- indola
- inspiration
- k18
- lashes
- loreal
- loyalty
- make up
- marketing
- mens
- mental health
- microblading
- nail art
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trends
- tutorial
- updo
- valentines
- veganuary
- wahl
- waxing
- wella
- wellbeing
- winter
Latest Posts
- Y3K: Your gateway to the future of hair and beauty!
- Embrace the goodness of clean beauty with Bonacure!
- Festival Hair Styles
- Tenniscore: The Tennis Trend Taking Over This Summer 2024
- Top 3 Wedding Hair Trends 2024
- The Nation's Pre-Holiday and Beauty Spending Revealed
- Beautiful Hair Moments From The MET Gala
- The K18 ingredients you need for your cleanest hair yet!
- A Week In My Shoes - Yovanka Loria
- Is K18 a Protein?
Related Posts
Y3K: Your gateway to the future of hair and beauty!
Picture yourself entering a modern salon where fashion and technology combine, and the idea of beauty is reimagined. Welcome to Y3K, a revolutionary trend shaping the future of hair and beauty. Y3K combines futuristic metallic looks and cyber-chic styles with advanced technology, inspired by the year 3000.
Embrace the goodness of clean beauty with Bonacure!
Get beautiful, healthy-looking hair without compromise with Clean Beauty by Bonacure, from Schwarzkopf Professional.
Clean Beauty by Bonacure celebrates simplicity in a world clouded by choice, with advanced formulas free from unnecessary ingredients, liberating hair from its dependence on sulphates and other chemicals.
Festival Hair Styles
Certain styles that we see every festival season never go out of fashion. And let's be honest, even if your clients aren't going to a festival, playing is still fun!
Tenniscore: The Tennis Trend Taking Over This Summer 2024
The elegance of classic tennis attire inspires the #tenniscore trend. Think preppy polo tops and crisp cottons, to quintessential tennis whites. The sporty nails trend has inspired people to play with their fashion and accessories,
Top 3 Wedding Hair Trends 2024
Summer’s here and your bridal clients are getting ready for their big day! Check out some of our favourite bridal styles for summer 2024.
The Nation's Pre-Holiday and Beauty Spending Revealed
Our new study reveals how much Brits spend on their pre-holiday treatments, and how far in advance we start to prepare for our trips away.
Beautiful Hair Moments From The MET Gala
The Met Gala is the Oscars of fashion, but you can’t make a fashion statement without the glam team. Check out the key hair trends we saw on the red carpet, and why they’re going to be perfect for clients who are looking for bridal glam or festival inspiration.
The K18 ingredients you need for your cleanest hair yet!
Has your client ever asked you abour ingredients in the products that you use on them?
Have you found yourself scanning the back of the packaging and googling the names and feeling a little lost?
You're not alone. Ingredient labels are complex when it comes to haircare and contain an array of unfamilar natural chemical and biological ingredients with confusing names. We are here to give you the tools you need to translate and explain to your clients what is in the products that you use on them in the salon and which K18 products can help you achieve the cleanest hair yet!