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How to gain more clients
Want to attract and keep new clients? Constantly striving to increase or retain client numbers is essential to running a profitable hair or beauty business. Follow our top 10 tips to build your client base and grow your business without breaking the bank.1. Contact List
Build a database of contacts with their name, contact information, treatment history and allergies. Send marketing emails or an e-newsletter once a month showing your current promotions, new treatments or news.
2. Website
Ensure all information is easy to find and up to date. Include full address details and a Google map so clients can find you easily. Also include pages for the treatments you offer, your prices and your offers; clients shouldn’t have to search for answers. Pictures of your work should be prominent but do not over clutter pages. Let people know where they can find you on social media. Your website must also be mobile friendly so people can view it on their smartphones or tablets.
3. Social Media
Post before and after pictures of your work on Facebook, Twitter, Instagram and Pinterest. Run competitions and promote your current offers. Keep information on your social media accounts updated and use hashtags to promote your location and services. Also list your details on free online business directories. Read our blog on how to make the most of social media.
4. Loyalty Schemes
Offer clients a stamp card, working towards a discount/free treatment after a certain number of visits. Do not underestimate the importance of word of mouth. Reward this with a recommend a friend scheme, offering a discount.
5. Business Cards
Feature contact information, location, services/treatments you offer, social media sites you are on and your unique selling point. For example, a particular product range, 20 years of experience, bridal packages etc. Leave business cards in local supermarkets, gyms, leisure centres, dry cleaners, newsagents and bridal and other shops. Give to every client who has a treatment or makes an enquiry.
6. Flyers
Feature similar information to business cards but also include photos of your work. Carry out flyer drops around your local area. Hand out flyers in town, along with a discount if you wish. Advertise your latest offers or treatments on your salon windows and consider sign writing your car.
7. Customer Service
Clients want an excellent treatment first and foremost, but good customer service can set you apart from other hair and beauty professionals. Always be welcoming, friendly, reliable and professional. Do not leave the client waiting. Greet them immediately and offer them a drink. Get to know your clients; do they enjoy a chat while you work or would they rather relax during some quiet time?
8. Stay On Trend
Stand out by making sure you can offer clients the latest techniques, looks, products and colours. Attend trade shows and training courses, subscribe to industry newsletters and join online forums to keep up to date.
Click here to see the training courses we offer.
9. Retail
Selling gift vouchers to existing clients can help gain you a new client and, as they are paid for upfront, provide guaranteed income. Make your business a one-stop shop by retailing products your clients will enjoy. For example,when they come in for a gel polish, they can buy a matching lacquer to do their toenails at home. Stock gifts suitable for each season, such as Valentine’s Day or Mother’s Day.
10. You and Your Staff
Become walking advertisements by keeping your own hair, nails, skin or make-up looking beautiful. Update friends and family on the services you offer and your reward schemes or discounts. Encourage them to share/re-Tweet content you post on social media. Also, remember how vital good staff are to your business. Do your best to make each team member feel valued and appreciated.
Click here for our blog on what makes a good hair or beauty professional.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Latest Posts
- Chantelle: Capital & Me, my self-employed journey & the importance of networking
- Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
- K18 Biomimetic Hair Science vs. Bond Builders
- K18 & Your Salon Services - How to incorporate K18 Services for Ultimate Hair Restoration
- What is K18 and how does it work?
- From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
- Something Old - Something New
- Skin Cycling 101
- Vegan and Cruelty-Free Hair and Beauty: Simple Swaps and Recommendations for Veganuary
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Related Posts
Chantelle: Capital & Me, my self-employed journey & the importance of networking
Introducing Chantelle, a talented beautician, hair extension specialist and proud owner of ‘Chantelle’s Beautique’. We sit down with Chantelle as she tells us how she started out in the industry, her top tips for becoming self-employed, struggles she faced and overcame along the way and her favourite products that she can’t live without!
My treatment room is based in my garden at home and I offer a full range of Hair and Beauty treatments specialising in skin care, brows & hair extensions. My clients love my set up and really appreciate the little touches like being able to park with ease and having more of a cosy experience away from the hustle and bustle of a busy salon. As well as running my own business at home, I also enjoy teaching others on their journey starting out in the trade with my own accredited courses at home as another branch of my business called ‘The Hair and Beauty Training Beautique’. You may also see me in your local Capital Hair & Beauty as I also tutor for one of their training providers ‘Face Forward’ offering brow lamination and lash lift and tint courses.
Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
K18 Biomimetic Hair Science vs. Bond Builders
As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
Understanding the Future of Haircare: From Bond Builders to Biomimetic Hair Science
For centuries, the haircare industry relied on cosmetic chemistry to conceal damage. Historical solutions like oils and conditioners were designed to sit on the surface of the hair, providing a temporary fix by improving its appearance and manageability. However, these solutions fell short of addressing hair's health at its core.
K18 & Your Salon Services - How to incorporate K18 Services for Ultimate Hair Restoration
Learn how to leverage K18 products in your salon services to reverse damage, fortify hair and enhance salon results all whilst boosting your salon profits. Discover our step-by-step instructions for every treatment, from lightening to styling in our handy salon go-to guide!
What is K18 and how does it work?
Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
From Money Worries to Family Drama: What's Stressing Your Skin & Hair the Most?
Have you ever noticed how closely linked your mind and body are? It's like they're always communicating, even when we're not tuned in.
And when stress creeps in, it's not just your mind that feels the burden – your skin and hair can take a hit too. Stress, whether it's a short-term or a long-term problem, can be detrimental to your body's health.
In fact, a recent survey by the UK’s largest independent supplier to hair and beauty professionals, Capital Hair and Beauty, revealed nearly half (42%) of the nation believe that stress has had a negative impact on their skin and hair health!
Last year, Brits faced their fair share of hair and skin woes.Topping the list was the recurring issue of dry skin, affecting a significant 29% of the population. Not too far behind was hair thinning/loss, troubling over a fifth (22%) of us, while acne and breakouts are also a cause for concern, affecting 19% of survey respondents. And let's not forget about skin inflammation (12%) and eczema (11%).
Something Old - Something New
Does the bob ever go out of style? Short answer: No. The reason for the evergreen appeal of the bob is because, depending on the length, it’s a look that can suit any face shape or hair texture. Right now, it can be anything from a short and swingy French girl bob, a luxurious long bob, or a razor-cut curly bob. For Tori Kiff, it’s about keeping things fresh with the addition of a fringe.
“I love updating a classic curly bob with a fringe, especially as so many of my curly clients seem to think it’s a style they shouldn’t have. I’ve managed to show so many clients that it’s all down to fear and that actually, a curly bob is so flattering and easy to style; I advise them to use their fingers to curl their fringes or to use a brush when styling,” shares Tori.
Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
Skin Cycling 101
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.