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Category Marketing - Head Office - 37.5 Hours
Category Marketing
Head Office - Outskirts of Brighton (BN1 8AP)
Please note this is a fully office-based role
Hours: 37.5
Salary: Competitive dependent on skills and experience
Established over 70 years ago, at Capital (Hair & Beauty) Ltd we are a family business with over 60 stores throughout the UK and Ireland; along with a very successful website this makes us the largest independent wholesale supplier to the professional hair & beauty industry in the UK.
Supplying cutting edge brands such as L’Oréal, Wella, K18, The Gel Bottle, Bio-Therapeutic, UK Lash, Sienna X and many more, makes us a one stop shop for the industry.
Role Profile
We’re seeking an enthusiastic professional in Category Marketing to join our small friendly team at our Head Office, which is based just on the outskirts of Brighton. Reporting to the Marketing Manager, the Category Marketing role is responsible for the strategic development and implementation of omni-channel category and supplier marketing plans to drive sales and margin growth.
Striving for continuous improvement of category and supplier marketing plans, this role uses data and insights to identify marketing opportunities, select target audiences and create ROI reports on both customer and commercial levels.
This role requires strong communication skills to maintain alignment of supplier activities across marketing, category, buying, digital, retail and e-commerce to ensure that supplier activities are aligned with Capital Hair & Beauty's priorities and areas of focus.
Key Tasks
- Support the development and delivery of the beauty category growth plans in partnership with category managers.
- Recommend, develop & execute omnichannel tactical marketing plans for the beauty category to achieve Capital's short and long-term business objectives and increased profit.
- Lead cross-functional briefing to CRM, Ecommerce, Retail & Content teams to ensure aligned campaign execution across all channels and stores. Write detailed briefs where required.
- Collaborate with internal cross-functional teams to lead on the implementation of supplier-funded and value add marketing activations, for example but not limited to:
- Utilise data to identify supplier marketing opportunities and select target audiences.
- Continually review the alignment of supplier marketing activations with Capital's commercial priorities and identify opportunities for supplier activations to support key business strategy.
- Monitor, track and measure the ROI of all marketing activations, including impact on product sales and gross margins: produce and present reports for internal stakeholders and suppliers to evaluate activity.
- Regularly spend time in retail stores and digital storefronts benchmarking opportunities and competitive conditions for assigned suppliers.
To Be Successful in the Role You Will Have:
- Proven record of delivery in marketing environment, Degree in Marketing, Brand or Business-related subject, or relevant CIM qualification, or at least 3 years in a similar Marketing/Brand role.
- Commercial mindset.
- Strong communication skills.
- Ability to present to stakeholders at all levels.
- Strong analytical skills
- Outstanding attention to detail.
- Strong project-management skills; experience working cross-functionally with creative, buying/product and marketing teams.
- Previous experience within the hair or beauty industry is preferred (but not essential).
Benefits Include:
- 5 weeks paid annual leave plus bank holidays
- Flexi time/core hours model
- Discretionary bonus scheme
- Discount on all hair & beauty products
- Discounts on various retailers & health clubs via Employee Benefits App
- Online GP
- Employee Assistance Helpline
If you would like to progress and develop your career in category marketing and be part of a developing Marketing team with a successful company, please apply today.
We thank you for your interest in working for Capital Hair & Beauty and for taking the time to apply today.
Capital processes Job Applicant’s data within the principles of the General Data Protection Regulation (GDPR)
For the recruitment of this role the Company is not basing decisions on automated decision making.
