Want to boost your business and revamp your salon?
Marketing and media expert Martyn Wady gives us his top tips to improve, revive and refresh your salon business!
When times are tough it's easy to shy away from improvements for fear of straining your cash flow. But fear not, here are some simple ideas to boost your business, your services and your team morale, for little or no expense.
Assess your competition
Take a good look at salons and mobile services in your area – what they charge, what services they offer, how they promote themselves etc. You could even visit as a potential client to get some insider knowledge. You'll get ideas on how to improve your salon, plus see all the things you're doing well!
Review client records
Go over and update your client database and records. This is a valuable resource and marketing tool so make sure it's up to date. Once complete, use it to review trends, contact lapsed clients, target lagging areas etc.
Review your product lines
It's easy to fall into the habit of buying and using the same old products, but are they the best? Look at what else is available; you might find something of better value or better performing, or even both!
Team building schedule
Team building is crucial for good morale and should be more than an annual Christmas party. It needn't be expensive – go bowling, have a BBQ or picnic, a karaoke evening etc. You can also include creative and photographic evenings as part of the programme. It’s important to plan ahead and put dates in the diary so no-one misses out.
Marketing strategy
It doesn't matter how big or small your business is, it's worth looking at how you are going to promote your services over the next 12 months. Whether it is local advertising, social networks, client evenings, competitions, leaflets, posters, promotions or incentives, take time to sit down and plan a timetable and budget. The better coordinated and planned your marketing is, the more successful it’s likely to be.
One final worthwhile job is to review your finances. Your turnover may look good but how is your profit margin? Discounts, loyalty schemes and increased overheads can all impact your bottom line and financial stability. A review may highlight possible savings as well as areas of strong or weak performance.
Top Tips...
Salon spring clean
“Close the salon for a day or get everyone in on a Sunday and give the salon a good scrub. Supply loads of coffee and cakes then afterwards take everyone out for a well-earned beer and pizza.”
Client survey
“Find out what your clients like, don't like or would like to see in your salon. Ten or so simple questions that can be emailed, posted or answered in the salon. Consider an incentive for taking the survey and making responses anonymous.”
Team training
“There are loads of courses available, and sending team members on a course is an incentive and will improve your business. Look for offers and promotions from product companies and plan a schedule over the year to spread the costs.”
“Don’t just update your prices, look at what you offer and how it's worded – especially colour services. Use fashionable, sexy terms and words to make everyday services more appealing.”
Review your website/online presence
“You needn't spend thousands on a re-design; just update your information, profiles, images etc. Also think about what you need your website to do and make sure it’s doing it.”
More and more people in the hair and beauty industry are going freelance and one of the keys to sustainable success is knowing what’s happening with and how to manage your finances. Here we break down our top tips to get your started.
There are so many reasons for you to consider going freelance but what does it really entail when it comes to the paperwork side of things? Here we share our top tips to get you started.
Pricing is probably one of the most talked-about issues when it comes to reopening post-lockdown. It’s so easy to feel anxious about how your clients might accept a price increase.
We caught up with some of the best in the business in our latest blog, to find out how you can stay ahead now that the hair & beauty industry is open again.
At Capital we consider ourselves partners in your business and that doesn’t stop at delivering you hair and beauty supplies. Helping you grow your business is high on our agenda, so for our latest instalment of our ‘Time to Improve’ series we’ve compiled a list of the 8 best ways to attract new clients to your salon or your freelance hair, nails or beauty business.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
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CHB is committed to protecting your privacy. If we ask you to provide
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CHB may change this policy by updating this page. You should check this
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policy is effective from 21st May 2018.
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When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
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Other information we collect
We may collect technical information regarding the type of electronic
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We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
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Browsing behaviour data is collected and analysed to see how well our
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We also use this data for remarketing in conjunction with Google, which
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Personal data is stored on secure servers, separate to the website server.
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We may also share certain data including email addresses (if you are opted
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We require this information to provide you with a service (processing
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When will data be processed?
This data will be processed when your order is picked, packed and
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free prize draw. It will also be used every time we send a marketing
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Any user specific browsing data will be retained for 26 months after you
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To unsubscribe from marketing communications please visit the ‘my account’
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You have the right to request a copy of the data we hold about you, or to
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This policy was last updated on 23rd May 2018
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