Setting your prices can be a challenging decision, but it's a crucial step in your freelance journey. In 2023, we're here to help you navigate this process with some updated tips to make it less daunting.
Establishing a Fair Price
Pricing your services requires a balance between what's fair for your clients and what covers your expenses and ensures a sustainable income. To make this process smoother, take an analytical approach.
Competitor Analysis: Research local hair and beauty professionals you know. Examine their service offerings, charges, and the products they use. Understanding your competition's pricing will provide a valuable benchmark.
Time and Costs: Consider the time each service takes and correlate it with the associated costs. Keep in mind that location, expertise, and clientele can impact pricing.
COVID Considerations: In the post-pandemic landscape, safety is paramount. Allocate time for COVID safety measures such as PPE and enhanced cleaning. If you need to reduce the number of clients you can serve in a day, think about bundling services or upselling add-ons like hydrating treatments to maximize your time with each client.
Top Tip: Create a list of the services you intend to offer, including the products needed. Calculate costs, factoring in time, travel (if mobile), and clean-down (if operating a home salon).
Choosing the Right Brands
Selecting the right brands is a critical decision that significantly influences your pricing. When deciding on a brand, consider these factors:
Budget: Determine your budget for product investment.
Competitor Choices: Research what brands your competitors use. Decide whether you want to follow suit or offer something distinctive.
Price per Usage: Consult with Capital store staff or manufacturers to understand the number of uses you can get from each product.
ROI: Assess how quickly you'll recoup your costs.
Reordering Frequency: Evaluate how often you'll need to replenish your supplies.
Vegan-Friendly Options: Consider whether you want to cater to vegan clients.
Brand Reputation: Think about whether you want to align your brand with well-regarded, popular choices or more niche, cult-like brands.
Peer Recommendations: Don't hesitate to seek advice from fellow hair and beauty professionals in your area. They've been where you are and can offer valuable insights.
Our Capital store staff are not only knowledgeable about the brands we sell but many of them also have experience as hair and beauty professionals. They can provide advice on product selection and price per usage.
Additional Resources
For further financial insights and guidance, check out our blog on how to manage your finances. Also, if you choose to source your products through Capital, take advantage of our Click & Collect and next-day delivery services for your convenience.
We understand that pricing can be a complex decision, but remember, you're not alone on this journey. Don't hesitate to reach out to your peers or our expert staff for support and advice. Everyone starts somewhere, and your freelance career holds immense potential for success.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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