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The Power of WOW


 Color Wow was created by Gail Federici, a hair pro who felt that something was missing from the ever-growing industry. Now with over 70 major beauty awards under its belt, Color Wow has arrived at Capital Hair and Beauty. Here’s why you’ll want to add it to your basket.


Forget throwaway catchphrases and scent concoctions that are simply a distraction. Color Wow Color Security Shampoo contains zero fragrance, sulphates or any other ingredients that will end up causing build-up and weighing the hair down. Hair and scalp are left clean and healthy. For conditioning, there are just two options of Color Wow Color Security Conditioner– one for fine to normal hair and one for normal to thick hair. Used alongside the shampoo, the goal is simple: hair that is clean and in optimum condition for growth.  You can shop Color Wow’s shampoo and conditioner here on Capital’s Hair & Beauty website.


Dream Coat: It’s the products with thousands of 5-star reviews and for good reason. Think of Dream Coat Supernatural Spray as a mini Keratin treatment that leaves hair with a glasslike gloss, and zero frizz. And curls aren’t left out either! Dream Coat for Curly Hair features the same ultra-light spray and creates frizz-free, bouncy, ‘no crunch’ curls. Need we say more? Root Cover Up: Beloved by celebrities for its ability to cover up gaps along the hairline, this touch up powder leaves hair looking thicker and mimics the hair’s natural reflective qualities. All Color Wow products are now available to purchase here.


Celeb stylist to the likes of Jennifer Lopez and the Kardashians, Chris Appleton, is the go-to guy when it comes to hair that’s modern, chic and touchable. Chris could be named as the man who put Kim K and her sisters on the style radar once he started working with their hair and using Color Wow. When he creates a look, that look is the trend to watch immediately. Check him out on Instagram @chrisappleton to see how he uses Dream Coat.

 Color Wow has now landed in most of our UK stores. You can now shop the whole range here on the Capital website or in-store.