NEW Sustainable, High-Performing Care and Styling range launched EXCLUSIVELY to Capital. Get ready to ACT NOW! and order your new favourite products directly!
As environmental awareness grows, attitudes towards the environment are changing dramatically. We have started to become aware of the negative impact we are having on the world. As this awareness grow so does the increased demand for sustainable products within the beauty industry. Brands such as INDOLA are standing up for change; understanding the need for more choice, INDOLA strives to meet the evolving requirements of hairdressers and their clients. This is why they decided to ACT NOW! and developed a high-performing care and styling range, focusing on sustainability. The new range is vegan, free-from and all formulas include natural ingredients.
A brand with a purpose
The demand for products which leave a smaller impact on the environment is now more than just a trend – for many people, it has become a way of life. Joining forces with Plastic Bank on the war on plastic pollution, ACT NOW! gives back to the planet by preventing 1.5 million bottles from becoming ocean plastic in the first year alone. For every ACT NOW! bottle sold, two plastic bottles are saved from ending up in the environment.
INDOLA’s impressive environmentally product range ACT NOW! is:
free from Artificial Colourants & Artificial Waxes
vegan
produced with up to 97% recycled packaging
Consisting of 12 must-have products, the ACT NOW! collection is made up of six care, and six styling products, all of which are vegan formulas. The care range has been crafted using carefully selected natural ingredients such as Chia Seed Extract, Almond Oil or Shea Butter.
Commenting on Indola’s new Act Now range is Indola’s Ambassador Abbey Jarrold, “With the world becoming much more environmentally focused, I think that this is a great initiative from Indola and one that I am proud to be a part of. The range still delivers amazing results whilst being sustainable and better for the environment. The carefully selected ingredients and responsibly sourced packaging mean that stylists can feel reassured that they are not compromising on performance whilst still being friendly to the environment and client.”
ACT NOW! Product Range
All ingredients in the ACT NOW! Range are pure, sustainable and are carefully selected to guarantee the perfect professional finish.
ACT NOW! Wash & Care
The Wash & Care range from Indola ACT NOW! Consists of 3 lines suitable for all hair types:
Colour
The ACT NOW! Colour line consists of a Shampoo and Conditioner specifically suitable for coloured hair. The Colour Shampoo contains Chair Seed Extract, Guar and Magnesium citrate and helps to clean and revive coloured hair. Meaning that the colour pigments in the hair are sealed, preventing any colour fading. The Colour Shampoo is also free from sulphates, silicones, parabens and artificial colours.
The ACT NOW! Color Conditioner which is also free from silicones, parabens and artificial colours, regenerates the hairs structure with its added almond oil, making the hair easy to comb leaving a beautiful shiny finish.
Repair
Damaged hair becomes smooth and shiny again with the ACT NOW! Repair Shampoo. The Repair shampoo has a nourishing formula with Almond Oil, which strengthens the hair structure leaving the hair smooth and shiny. The Repair Mask has a deeply nourishing formula with Shea Butter and Avocado Oil, it helps to restore the softness and vitality of the hair. The Indola ACT NOW! Repair products are free from silicones, parabens and artificial colours. The shampoo also contains no sulphates.
Moisture
Clean and care for normal and dry hair with Indola ACT NOW! Moisture. The Moisture Shampoo is free from sulphates, silicones, parabens and artificial colours and is formulated with Aloe Vera Leaf Extract and Panthenol. This formula leaves the hair feeling soft and intensely hydrated. Follow with the Moisture Spray onto damp hair. With Aloe Vera Leaf Extract and Panthenol gene Guar hair is left manageable with a smooth and shiny finish. The spray is free from silicones, parabens and artificial colours.
The ACT NOW! range also includes an ACT NOW! Texture Spray for messy volume and extra texture, a Matte Wax that gives strong hold and semi-matte shine to short hair types, and a Volume Powder, for creating soft movement and volume on fine and long hair types.
ACT NOW! does not only stand out through its bold colours, but with its daring mission to take its consumers on a journey to make a difference together, starting now. ACT NOW! Because you matter.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
INDOLA has once again taken centre stage at London Fashion Week with their third season as the official hair partner for the Huishan Zhang show. This ongoing partnership for the Spring Summer 2025 collection highlights INDOLA's creative hair styling.
INDOLA launches NEW Blonde Expert Care range; the high performing care you need for all blondes
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This policy was last updated on 23rd May 2018
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