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Indola: Act Now
NEW Sustainable, High-Performing Care and Styling range launched EXCLUSIVELY to Capital. Get ready to ACT NOW! and order your new favourite products directly!
As environmental awareness grows, attitudes towards the environment are changing dramatically. We have started to become aware of the negative impact we are having on the world. As this awareness grow so does the increased demand for sustainable products within the beauty industry. Brands such as INDOLA are standing up for change; understanding the need for more choice, INDOLA strives to meet the evolving requirements of hairdressers and their clients. This is why they decided to ACT NOW! and developed a high-performing care and styling range, focusing on sustainability. The new range is vegan, free-from and all formulas include natural ingredients.
A brand with a purpose
The demand for products which leave a smaller impact on the environment is now more than just a trend – for many people, it has become a way of life. Joining forces with Plastic Bank on the war on plastic pollution, ACT NOW! gives back to the planet by preventing 1.5 million bottles from becoming ocean plastic in the first year alone. For every ACT NOW! bottle sold, two plastic bottles are saved from ending up in the environment.
INDOLA’s impressive environmentally product range ACT NOW! is:
- free-from silicones & sulphate-surfactants formulas
- free from Mineral Oils
- free from Parabens
- free from Artificial Colourants & Artificial Waxes
- vegan
- produced with up to 97% recycled packaging
Consisting of 12 must-have products, the ACT NOW! collection is made up of six care, and six styling products, all of which are vegan formulas. The care range has been crafted using carefully selected natural ingredients such as Chia Seed Extract, Almond Oil or Shea Butter.
Commenting on Indola’s new Act Now range is Indola’s Ambassador Abbey Jarrold, “With the world becoming much more environmentally focused, I think that this is a great initiative from Indola and one that I am proud to be a part of. The range still delivers amazing results whilst being sustainable and better for the environment. The carefully selected ingredients and responsibly sourced packaging mean that stylists can feel reassured that they are not compromising on performance whilst still being friendly to the environment and client.”
ACT NOW! Product Range
All ingredients in the ACT NOW! Range are pure, sustainable and are carefully selected to guarantee the perfect professional finish.
ACT NOW! Wash & Care
The Wash & Care range from Indola ACT NOW! Consists of 3 lines suitable for all hair types:
Colour
The ACT NOW! Colour line consists of a Shampoo and Conditioner specifically suitable for coloured hair. The Colour Shampoo contains Chair Seed Extract, Guar and Magnesium citrate and helps to clean and revive coloured hair. Meaning that the colour pigments in the hair are sealed, preventing any colour fading. The Colour Shampoo is also free from sulphates, silicones, parabens and artificial colours.
The ACT NOW! Color Conditioner which is also free from silicones, parabens and artificial colours, regenerates the hairs structure with its added almond oil, making the hair easy to comb leaving a beautiful shiny finish.
Repair
Damaged hair becomes smooth and shiny again with the ACT NOW! Repair Shampoo. The Repair shampoo has a nourishing formula with Almond Oil, which strengthens the hair structure leaving the hair smooth and shiny. The Repair Mask has a deeply nourishing formula with Shea Butter and Avocado Oil, it helps to restore the softness and vitality of the hair. The Indola ACT NOW! Repair products are free from silicones, parabens and artificial colours. The shampoo also contains no sulphates.
Moisture
Clean and care for normal and dry hair with Indola ACT NOW! Moisture. The Moisture Shampoo is free from sulphates, silicones, parabens and artificial colours and is formulated with Aloe Vera Leaf Extract and Panthenol. This formula leaves the hair feeling soft and intensely hydrated. Follow with the Moisture Spray onto damp hair. With Aloe Vera Leaf Extract and Panthenol gene Guar hair is left manageable with a smooth and shiny finish. The spray is free from silicones, parabens and artificial colours.
The ACT NOW! range also includes an ACT NOW! Texture Spray for messy volume and extra texture, a Matte Wax that gives strong hold and semi-matte shine to short hair types, and a Volume Powder, for creating soft movement and volume on fine and long hair types.
ACT NOW! does not only stand out through its bold colours, but with its daring mission to take its consumers on a journey to make a difference together, starting now. ACT NOW! Because you matter.
What are you waiting for? ACT NOW! And order for your salon, clients and planet now!
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Meet Sophie, owner of ‘Sophie’s Lashes & Beauty’ which she has been running now for over 7 years!
Sophie gained a wealth of experience working in the industry from her background working in prestigious 5 hotel & spa and salon settings which lead her up to starting a business of her own. We talk about all things beauty and the curved tweezers that she can’t live without!
Hi Sophie, tell us a little bit about your journey and how you go into the industry and what lead up to starting out on your own?
I gained a lot of knowledge from working in different settings from working with a big teams in a 5 star hotels and spas to smaller beauty salon environments. I gained so much knowledge from working in both settings and although it was hard work and long hours.
I started out by working in a few different 5 star hotels with spas and a salons where I gained all my knowledges and experiences from each one to put together for my own business! It was hard work and long hours all the practice paid off. It was actually one of my clients I saw regularly in the salon I worked at that said I should set up on my own and gave me the confidence to go self-employed and I’ve not looked back since!
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As professionals in the hairdressing industry, we're well aware of the constant innovation occurring in our field. Our clients love to dramatically alter their look with the ever-changing trends and we do everything we can to prioritise the health of their hair. Bond-building treatments have long been a staple in salons to address this need. However, allow us to present the latest advancement: biomimetic hair science and K18!
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Following the natural structure of hair, the biologically active peptide is considered natural. Unlike traditional bonding agents, it is not rinsed away by water or shampoo, making K18 a genuine and enduring remedy for damaged hair. Healthy hair originates in the salon, and K18 believes its influence starts at the salon chair and radiates outward. While K18 is suitable for all hair types and services, the most significant improvements are seen in damaged hair.
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Of course, the most modern way to wear a bob is the Bixie, a hybrid of the bob and pixie; think classic bob updated with a fringe or micro bangs, or you could play with the Butterfly Bob. RUSH Creative Director Andy Heasman’s a fan.
Skin Cycling 101
If you ever spend time on social media, then you'll definitely have heard about skin cycling, or skin fasting. During the pandemic, this three-step regime rose to popularity as many of us had more time to spend on pursuing our 'perfect' skin. Read on to find out the what and why of skin cycling and how you can build it into your beauty therapy menu.
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Simple swaps this Veganuary
Start Small: It can be overwhelming to transition to fully vegan products overnight. One simple swap you can make is changing your hair brushes and combs to those made from natural materials such as bamboo (link to bamboo page) or wood. Not only are these products sustainable and eco-friendly, but they also help reduce static hair and promote healthy shine. Another easy swap for your salon or personal use is choosing cruelty-free and vegan nail polishes from brands like The Manicure Company. Ethically made and with an unwavering commitment to being a vegan and cruelty-free brand, Zero Gel Polish is widely available at our stores and comes in a vast array of colours. These small changes can make a big difference