With 2021 on the horizon, thoughts turn to what the new year will bring. Here are some steps you can take towards protecting your business and thriving! Hair journalist Charisse Kenion spoke to some of the best in the business to find out how you can stay ahead.
Cash Flow Now is a good time to sit down and look at your prices. Consider
your target market and what you’re aiming to give them – is it quick fixes or
luxury treatments? Think about your location and the range of services you
offer. It might sound obvious, but running out of money is the main cause of a
business failing.
Gavin Mills, owner of Bad Apple Salons, says it’s imperative that you
understand your cash flow:
“Your outgoings will most likely have increased due to PPE so increase your
prices, even if it’s £3 more per cut. Having a clear P&L (Profit and Loss)
report can save your business and give you a clear understanding of
what you need to turnover or make profit.”
Knowing what’s going out means you can fully utilise what’s coming
in, and ensure that you have enough cash to cover at least three months of
costings, from staff to software.
Reduce
No-Shows and Cancellations If you’ve kept an eye on your books, you’ll likely already know
the losses associated with cancellations and no-shows. Make this a thing of the
past once you’re open again, by ensuring you maintain healthy relationships
with your clients. Stay in touch with your clients during lockdown, via social
media for instance, to ensure they’re aware of how important they are to your
business. Once you’re up and running again, send them text reminders a few days
ahead of their appointment. This also acts as a prompt for them to let you know
if they need to cancel or postpone for any reason.
Award-winning salon owner Anne Veck says:
“We are fortunate
in hairdressing that with customers paying in the salon, cashflow should not
normally be a problem. Action to improve positive cash flow can include taking
deposits, which also helps reduce no shows. If a potential client isn't happy
to pay, for example, a £50 deposit on a £200 cut, blowdry and colour service,
then she/he is likely to be a no show.”
If a client does need to cancel, rather than charging a
cancellation fee that could affect your relationship, request a deposit in
advance or request full payment in advance.
Retail Offering a range of products can make all the difference when it
comes to your bottom line. Selling products online is easier than ever, with
many social platforms, such as Facebook and Instagram, having integrated
shopping functions. At the very least, social media is the perfect, low-cost
way to market your business and the products you’re selling. Consider the
logistics of offering a mail order or click+collect service to clients within a
certain radius. This is a great way to maintain your business especially when
some clients might want to wait a little longer before heading into the salon
to buy their usual haircare products.
Staff
Redundancies should be the last resort so always seek legal advice if you’re
thinking this is the only solution for you. Other ways you can balance costs
when it’s time to reopen are: Think about shorter hours: to ensure
that all staff get the opportunity to work, advise them of shorter shifts or
arrange to pay them half of what they usually earn, until things get busier. Laying off staff: this is an
arrangement where you will essentially tell the employee to stay at home while
there is temporarily no work to be done. You will need to seek legal advice before
considering either of the above options.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
We explore what drives consumers to leave positive reviews online for their hair and beauty professionals, and reveal the UK cities where salons and freelancers have received the most favourable reviews.
When it comes to being a hair or beauty pro – freelance or salon-based – social media offers your clients a window into your creations, how you work and how popular you are.
There are various ways you can go freelance; while some hair and beauty pros prefer to rent a chair or space in an existing salon, others love the freedom and flexibility of creating their own at-home workspace.
Starting your own business can definitely be daunting, but once you’ve got your clientele sorted, you’re halfway there! Here we break down some useful tips to getting and retaining your clients.
Deciding on your costs can be one of those super difficult decisions that you’d rather not deal with. However, it is an important step, so make sure you do your research. Here are some tips to help make the process that little bit less painful.
More and more people in the hair and beauty industry are going freelance and one of the keys to sustainable success is knowing what’s happening with and how to manage your finances. Here we break down our top tips to get your started.
Newsletter sign up
* Required fields are marked with an asterisk.
Marketing Communications
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
You must be logged in to add products to your favourites
