T’is the season to be selling! December is the busiest month of the year as your clients prepare themselves for the party season. Read our marketing tips to promote your salon during the festive frenzy.
Social Media:
December is a busy month so make your social media posts count. Your time is precious, so only post interesting things that will catch the eye of your followers. Drum up sales by promoting your Christmas special offers and gift cards and inspire your clients with party hair or beauty ideas and photos of your Christmas creations. Don’t forget to use festive #hashtags, as well as hashtagging your salon name and location. You can also use these hashtags on your in-salon marketing, such as posters.
Change profile pictures to showcase your Christmas creations or treatments. If you’re having time off over the festive period, schedule social media content to ensure your pages are up to date. A post wishing your clients a happy Christmas and New Year is a nice touch.
This is a good time to brighten up your website. Include a tab for Christmas special offers, packages and retail products. Make sure your gift cards are clearly advertised.
State your Christmas opening hours clearly on your website, social media and email signature throughout December. You can also include these on your answerphone, along with a short selection of Christmas promotions.
Free Marketing Space:
Turn your salon into a winter wonderland! Hang up Christmas decorations and play Christmas music, though make sure to consider your brand and desired atmosphere, and don’t play one Christmas CD on a loop as it could irritate your clients (and staff!). Personalise all posters and hanging graphics and use these to advertise your special offers, retail items and gift cards.
The streets outside your salon will be heaving come December. A fabulously festive window display is a great way to attract customers. Make sure this eye-catching space encourages passers-by to pop in for hair or beauty gifts and use windows to promote your great deals.
Reviews and Salon Selfies:
Word of mouth is still one of the best ways to attract new clients so encourage clients to post reviews online. Why not try hanging up an empty picture frame, decorated with holly, tinsel and baubles, and invite your clients to pose with it for a photo after their treatment. If they share it on social media tagging your salon in it or using your salon name as a hashtag, offer them a discount in January.
Retail and Gift Cards:
December is your biggest retail opportunity of the year. Create Christmassy displays to showcase your retail products. Place inexpensive items on the reception desk as a tempting, last-minute purchase. Add a sign saying “Ideal stocking fillers.” Price all items clearly and remember eye level is buy level. Click here for more tips on selling retail items.
Don’t forget the importance of gift cards; they are guaranteed income and can introduce a new client to your salon. Ensure gift cards are advertised on your social media, website, windows and reception desk, and are in a prominent place in your salon.
Retailing your own gift cards has two main benefits – Upfront, guaranteed payment and a new client through your door. Read our guide to increase your profits and client satisfaction.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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