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for estimated delivery on
Tuesday 17th September
Welcome to the world of demi-permanent colour with Color Touch that redefines the professional standard in colour and service. Low commitment, ammonia free*, multi-dimensional hair colour for clients that like to change their tone more regularly.
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Did you know that 2 more demi-permanent colour services per week can increase your revenue by 6%?
COLOR TOUCH enables you and your clients to get into fashion forward colour. Experience the shine and vibrancy of a permanent colour with the low commitment of a demi-permanent colour.
Ammonia free* and infused with Keratin. High shine for stunning high fashion results. Low maintenance & quick changes: it only takes from 5–20 min to get the look.
40% of younger clients would consider trying low-commitment colour. 50% of clients aged 18–34 want to have fun and experiment with their hair.
COLOR TOUCH Light² Colour complex:
Light-reflecting colour molecules that evenly penetrate into the hair to create high shine.
Natural wax and a caring, ammonia free* formulation, infused with Keratin, for gentle colour service.
That allows for fashionable fast changes resulting in multi-dimensional vibrant colour and high fashion shine.
Pure Naturals, Deep Browns, Vibrant Reds & Rich Naturals: Low-commitment, flexible ammonia free multifaceted hair colour for clients that like to change their hair tone more regularly. When you seek for vibrant, rich, gentle colour.
Special Mix: For creative mixing or vibrant colour results. Add intensity of tone to any colour touch shade (*not intermixable with instamatic by colour touch). For more edgy, creative results.
Relights: Refresh Blondor & magma colour/highlights whilst giving the surrounding hair a vibrant shine. For those who look for a tonal boost or refresh on pre-lightened hair.
Sunlights: A gentle introduction to lightening for a sun-kissed holiday look; also ideal for blending in first signs of grey hair. For the client who seeks sun kissed beach hair or wants to be a little bit brighter.
Wella Colour Courses
Do you want to build on your knowledge and confidence and give your clients the best hair colour they deserve? Express Colour Choice has been created to give you an in depth understanding on the Wella colour portfolio plus build on your expertise in making the right colour choice.
Does your client like to change their hair regularly? Come along to this interactive seminar to gain all the express hints and tips so you are completely equipped to tackle the day to day request and will give you the confidence you require to complete the colour change.
Have you ever wanted to perfect those full head bleach blondes, are you always asking yourself, which toner should I use, how can I get that perfect Blonde result or do you always reach for your favorite 2 toners? On Express Bleach and Tone we can share with you the steps to success.
With the continuous explosion of seeing celebrities and models colour results on social media, clients are wanting and asking for these results on their hair. In this practical session Express Balayage and Blend will teach you quick speedy ways to get a variety of different results using tools and foils.